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The Widest Net

Auteur(s): Pamela Slim
  • Résumé

  • The Widest Net podcast shares the many ways entrepreneurs and small business owners can build a thriving business through partnership development, relationship marketing and community building. Show host and award-winning author Pamela Slim will bring diverse experts to the table to both talk about the fundamentals of inclusive business building as well as remove the roadblocks that prevent people from building feasible and sustainable marketing practices. Unlock untapped markets and discover new customers right in front of you on every episode.
    2022
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Épisodes
  • 045: The Keys To Automating Your Marketing with Kronda Adair
    Apr 3 2024
    “Marketing automation is simply taking the manual processes of your marketing and giving those tasks over to technology.” ~ Kronda Adair

    In this episode of The Widest Net Podcast, Pam welcomes Kronda Adair, the founder of Karvel Digital and a marketing automation expert for service-based businesses. Starting with small-scale web development, Kronda discovered her passion for digital marketing and now helps clients maximize their email marketing content and streamline their sales processes.

    Certified in marketing automation services, she emphasizes the importance of keeping automation human and adaptable, particularly during challenging times. Her expertise and practical approach to automation make her a valuable resource for businesses seeking to enhance their marketing strategies.

    Here’s what you can expect from this episode:
    • Discover steps to building a predictable sales pipeline with marketing automation
    • Learn how the art of writing effective email welcome sequences can engage and convert your audience
    • Is there power in utilizing AI in your digital marketing strategies
    • How to construct a reliable and predictable sales pipeline using advanced automation techniques
    • Learn the secrets to choosing the right tech stack for marketing automation that suits your service-based business

    Remember we all need each other - life and work is better together.

    Resources mentioned in this episode:
    • Join the Automation Club
    • Instagram - Karvel Digital
    • LinkedIn- Kronda Adair
    • Karvel Digital Website
    • Leaky Bucket Marketing Quiz
    • Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships (Bob Moore’s new book)
    • The Widest Net Book by Pamela Slim

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

    Connect with Pam directly on LinkedIn

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    55 min
  • 044: The Conscience-Driven Marketer: How to Market Your Business Ethically and Authentically with Tad Hargrave
    Mar 20 2024
    “The reason marketing feels so bad so often is because instead of going for the truth of is this a fit? We're taught to go for the close, go for the sale.” ~ Tad Hargrav

    In this episode of The Widest Net Podcast, Pam is joined by Tad Hargrave, a pioneering conscious business marketing coach, renowned for his unorthodox and ethical approach to marketing. With a background that includes navigating both manipulative and authentic marketing methods, Tad embarked on a journey of unlearning and redefining marketing practices. His commitment to sustainability and ethical business has led him to become a leading voice in the industry.

    Through his engaging workshops and 16 books and workbooks on marketing, Tad has empowered entrepreneurs to embrace marketing strategies that not only work but also align with their values. With a focus on the belief that marketing can feel good for all involved, Tad's influence has extended across Canada, the United States, Europe, and online platforms, shaping a community of conscious entrepreneurs and green businesses dedicated to ethical and impactful marketing practices.

    Here’s what you can expect from this episode:
    • Learn how to build trust and loyalty with your audience while staying true to your values
    • Discover how to grow your business in a way that supports the environment and the community
    • Explore the power of bringing people together and creating meaningful connections through engaging workshops and events
    • Uncover impactful methods to promote your business authentically and ethically
    • Streamline your services to ensure the best experience for your clients and customers

    Remember we all need each other - life and work is better together.

    Resources mentioned in this episode:
    • Marketing for Hippies - Starter Kit
    • Marketing for Hippies - Website
    • Tad Hargrave - LinkedIn
    • Tad Hargrave/Marketing for Hippies - Instagram
    • Marketing for Hippies - Facebook
    • The Widest Net Book by Pamela Slim

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

    Connect with Pam directly on LinkedIn

    Voir plus Voir moins
    48 min
  • 043: The Science of Brand Visibility (and Invisibility!) with Chloé Nwangwu
    Mar 6 2024
    Visibility does take resources, whether that's time, energy, or money. Systemically under-recognized folks have fewer of those resources in a general sense.” ~ Chloé Nwangwu

    In this episode of The Widest Net Podcast, Pam is joined by Chloé Nwangwu, an expert in strategic networking and professional visibility and director of NobiWorks, a brand visibility consultancy rooted in behavioral science. With her extensive experience in navigating visibility biases and expanding influence, Chloé brings a wealth of knowledge on enhancing visibility for entrepreneurs. Her unique insights and practical strategies make her a valuable resource for those seeking to strategically network and elevate their professional presence.

    The pain of struggling to connect with your audience is real. It's time to break free from ineffective strategies and discover a better way to truly understand and engage your target market. Let's navigate the visibility biases and expand your influence together!

    Here’s what you can expect from this episode:
    • Unveiling the power of shifting client avatar profiling strategies for enhanced connection and engagement
    • Exploring the terms under-represented vs under-recognized
    • Conquering recognition biases in diversity to foster an inclusive and thriving work environment
    • Navigating visibility challenges in the workplace
    • Elevating visibility through strategic networking for expanded influence and professional growth

    Remember we all need each other - life and work is better together.

    Resources mentioned in this episode:
    • NobiWorks - Resources
    • NobiWorks - Website
    • NobiWorks - Visibility Clinic
    • Chloé Nwangwu - LinkedIn
    • NobiWorks - LinkedIn
    • NobiWorks - Instagram
    • The Widest Net Book by Pamela Slim

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

    Connect with Pam directly on LinkedIn

    Voir plus Voir moins
    53 min

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