Épisodes

  • 046: What You Need To Know About IP Law To Grow Your Biz And Not Get Sued with Autumn Witt Boyd
    May 8 2024
    “We look at legal protections proportionally, both to the size of your business and to the risk” ~ Autumn Witt Boyd

    In this episode of The Widest Net Podcast, Pam is joined by Autumn Witt Boyd, a legal powerhouse who shifted from battling copyright and business issues in courtrooms to founding The AWB Firm in 2015, whose mission is to empower entrepreneurs to build, protect, and scale their businesses without the legal headache.

    With her extensive legal expertise, Autumn simplifies complex legal jargon and provides actionable advice to help entrepreneurs navigate the intricacies of copyrights, trademarks, and licensing. Autumn's straightforward approach in this episode and wealth of knowledge make legal protection accessible, ensuring that entrepreneurs can safeguard their businesses with confidence.

    Here’s what you can expect from this episode:
    • Discover how copyright and trademark protection can safeguard your business's unique creations and brand identity
    • Uncover the nuances of creating online courses while navigating the intricacies of copyright laws
    • Explore the significance of licensing agreements in protecting and monetizing your intellectual property
    • Differentiate between licensing and franchising to make informed decisions for your business expansion strategies
    • Find out how using AI and trademarking work together…or not

    Remember we all need each other - life and work is better together.

    Resources mentioned in this episode:
    • 2024 Online Business Legal Report
    • The AWB Firm Website
    • The AWB Firm - Instagram
    • The AWB Firm - Facebook
    • Autumn Witt Boyd - LinkedIn
    • The Widest Net Book by Pamela Slim

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

    Connect with Pam directly on LinkedIn

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    43 min
  • 045: The Keys To Automating Your Marketing with Kronda Adair
    Apr 3 2024
    “Marketing automation is simply taking the manual processes of your marketing and giving those tasks over to technology.” ~ Kronda Adair

    In this episode of The Widest Net Podcast, Pam welcomes Kronda Adair, the founder of Karvel Digital and a marketing automation expert for service-based businesses. Starting with small-scale web development, Kronda discovered her passion for digital marketing and now helps clients maximize their email marketing content and streamline their sales processes.

    Certified in marketing automation services, she emphasizes the importance of keeping automation human and adaptable, particularly during challenging times. Her expertise and practical approach to automation make her a valuable resource for businesses seeking to enhance their marketing strategies.

    Here’s what you can expect from this episode:
    • Discover steps to building a predictable sales pipeline with marketing automation
    • Learn how the art of writing effective email welcome sequences can engage and convert your audience
    • Is there power in utilizing AI in your digital marketing strategies
    • How to construct a reliable and predictable sales pipeline using advanced automation techniques
    • Learn the secrets to choosing the right tech stack for marketing automation that suits your service-based business

    Remember we all need each other - life and work is better together.

    Resources mentioned in this episode:
    • Join the Automation Club
    • Instagram - Karvel Digital
    • LinkedIn- Kronda Adair
    • Karvel Digital Website
    • Leaky Bucket Marketing Quiz
    • Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships (Bob Moore’s new book)
    • The Widest Net Book by Pamela Slim

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

    Connect with Pam directly on LinkedIn

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    55 min
  • 044: The Conscience-Driven Marketer: How to Market Your Business Ethically and Authentically with Tad Hargrave
    Mar 20 2024
    “The reason marketing feels so bad so often is because instead of going for the truth of is this a fit? We're taught to go for the close, go for the sale.” ~ Tad Hargrav

    In this episode of The Widest Net Podcast, Pam is joined by Tad Hargrave, a pioneering conscious business marketing coach, renowned for his unorthodox and ethical approach to marketing. With a background that includes navigating both manipulative and authentic marketing methods, Tad embarked on a journey of unlearning and redefining marketing practices. His commitment to sustainability and ethical business has led him to become a leading voice in the industry.

    Through his engaging workshops and 16 books and workbooks on marketing, Tad has empowered entrepreneurs to embrace marketing strategies that not only work but also align with their values. With a focus on the belief that marketing can feel good for all involved, Tad's influence has extended across Canada, the United States, Europe, and online platforms, shaping a community of conscious entrepreneurs and green businesses dedicated to ethical and impactful marketing practices.

    Here’s what you can expect from this episode:
    • Learn how to build trust and loyalty with your audience while staying true to your values
    • Discover how to grow your business in a way that supports the environment and the community
    • Explore the power of bringing people together and creating meaningful connections through engaging workshops and events
    • Uncover impactful methods to promote your business authentically and ethically
    • Streamline your services to ensure the best experience for your clients and customers

    Remember we all need each other - life and work is better together.

    Resources mentioned in this episode:
    • Marketing for Hippies - Starter Kit
    • Marketing for Hippies - Website
    • Tad Hargrave - LinkedIn
    • Tad Hargrave/Marketing for Hippies - Instagram
    • Marketing for Hippies - Facebook
    • The Widest Net Book by Pamela Slim

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

    Connect with Pam directly on LinkedIn

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    48 min
  • 043: The Science of Brand Visibility (and Invisibility!) with Chloé Nwangwu
    Mar 6 2024
    Visibility does take resources, whether that's time, energy, or money. Systemically under-recognized folks have fewer of those resources in a general sense.” ~ Chloé Nwangwu

    In this episode of The Widest Net Podcast, Pam is joined by Chloé Nwangwu, an expert in strategic networking and professional visibility and director of NobiWorks, a brand visibility consultancy rooted in behavioral science. With her extensive experience in navigating visibility biases and expanding influence, Chloé brings a wealth of knowledge on enhancing visibility for entrepreneurs. Her unique insights and practical strategies make her a valuable resource for those seeking to strategically network and elevate their professional presence.

    The pain of struggling to connect with your audience is real. It's time to break free from ineffective strategies and discover a better way to truly understand and engage your target market. Let's navigate the visibility biases and expand your influence together!

    Here’s what you can expect from this episode:
    • Unveiling the power of shifting client avatar profiling strategies for enhanced connection and engagement
    • Exploring the terms under-represented vs under-recognized
    • Conquering recognition biases in diversity to foster an inclusive and thriving work environment
    • Navigating visibility challenges in the workplace
    • Elevating visibility through strategic networking for expanded influence and professional growth

    Remember we all need each other - life and work is better together.

    Resources mentioned in this episode:
    • NobiWorks - Resources
    • NobiWorks - Website
    • NobiWorks - Visibility Clinic
    • Chloé Nwangwu - LinkedIn
    • NobiWorks - LinkedIn
    • NobiWorks - Instagram
    • The Widest Net Book by Pamela Slim

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.

    Connect with Pam directly on LinkedIn

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    53 min
  • 042: Crafting Content That Drives Business Goals with Sonia Simone
    Feb 21 2024
    “Content is the way you get your amazing ideas, visible and audible.” ~ Sonia Simone

     

    In this episode of The Widest Net Podcast, Pam is joined bySonia Simone, a seasoned writer, marketer, and coach, known for her groundbreaking work in content marketing. As the founding partner of Copyblogger Media and a coach to numerous clients, she brings over a decade of experience and has penned more than 1.6 million words.

    With a teaching approach that emphasizes business strategy, content, and ethical marketing, Sonia's insights have influenced countless small business owners. Her ability to translate complex ideas into actionable strategies makes her an invaluable resource for anyone seeking to align their content with business goals. Through her courses and coaching, Sonia shares her expertise, helping others navigate the ever-evolving landscape of content marketing with clarity and confidence.

     

    Here’s what you can expect from this episode: 
    • Maximize your business impact with effective content marketing strategies
    • Unlock the power of aligning your content with your business goals
    • Discover the essential components for successful email marketing
    • Source and recruit top-notch copywriters to elevate your content
    • Streamline your content strategies for maximum efficiency

    Remember we all need each other - life and work is better together.

     

    Resources mentioned in this episode: 
    • Creative Fierce Website
    • Resources from Sonia Simone - Creative Fierce
    • LinkedIn - Sonia Simone
    • Rachel Allen - Bolt From The Blue {Copywriter}
    • James Hipkin {Copywriter}
    • Copy Blogger Agency {Copywriter}
    • The Widest Net Book by Pamela Slim

     

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. 

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. 

    Connect with Pam directly on LinkedIn

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    46 min
  • 041: A Content Strategist's Keys to Engagement with Shannon Fitzgerald
    Feb 7 2024
    “Storytelling is storytelling, and good storytelling is good storytelling. The principles are the same.” ~ Shannon Fitzgerald

     

    In this episode of The Widest Net Podcast, Pam is joined by Shannon Fitzgerald, co-founder of The Hooligans Agency where they navigate the unconventional world of content creation, striving to break through traditional methods and engage audiences with risky yet compelling storytelling.

    Shannon commenced her career at the BBC in London at the age of 18, where she honed her skills in writing, producing, and showrunning for scripted and reality television. Notably, she served as the senior vice president of series development at MTV, overseeing the creation and broadcast of shows in 163 countries and receiving an Emmy nomination for the “It Gets Better” documentary series. 

    Transitioning to political content creation, Shannon has collaborated with a diverse array of elected officials and contributed to numerous election campaigns. Her extensive experience and contributions in the media and political spheres position her as an authority in content creation best practices, offering valuable insights and expertise to the audience.

     

    Here’s what you can expect from this episode: 
    • Mastering content creation best practices for impact
    • Crafting compelling political content through powerful storytelling
    • Igniting engagement with shareable content on social media
    • Navigating ethics in storytelling and the art of persuasion
    • Finding the perfect blend for effective content creation

    Remember we all need each other - life and work is better together.

     

    Resources mentioned in this episode: 
    • The Hooligans Agency - Website 
    • The Hooligans Agency - Instagram 
    • The Hooligans Agency - LinkedIn
    • The Hooligans Agency - Facebook
    • The Widest Net Book by Pamela Slim

     

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. 

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. 

    Connect with Pam directly on LinkedIn

    Voir plus Voir moins
    39 min
  • 040: The Nuts And Bolts Of Selling A Service Business with Lien De Pau
    Jan 24 2024
    “A business that is easy to sell is a business that is easy to run.” ~ Lien De Pau

     

    In this episode of The Widest Net Podcast, Pam is joined by Lien De Pau, a seasoned serial entrepreneur known for her advocacy of freedompreneurship. She has demonstrated proficiency in launching, scaling, and orchestrating seamless exits for service-based businesses through her brainchild, The Big Exit. Her expertise lies in preparing service-based businesses for lucrative exits, making her a pivotal resource for business owners seeking to maximize their business value.

    Does trying to sell your service-based business feel like an uphill battle? It's time to take control and learn the proven methods for maximizing your business value and attracting the right buyer. Don't let the pain of uncertainty and wasted time continue; it's time to take action and achieve the lucrative business exit you deserve.

     

    Here’s what you can expect from this episode: 
    • How to maximize business value for a lucrative EXIT
    • What are the Four EXIT Habits™
    • Learn effective strategies for increasing the value of your business before selling
    • What achieving independence from the owner's day-to-day involvement looks like
    • Differentiate between the impact of a personal brand versus a company brand on your business

    Remember we all need each other - life and work is better together.

     

    Resources mentioned in this episode: 
    • “Is Your Business Ready To Sell?” Quiz
    • Lien De Pau - LinkedIn
    • The Big Exit Blog
    • TRAVAK Business School - Instagram
    • The Widest Net Book by Pamela Slim

     

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. 

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. 

    Connect with Pam directly on LinkedIn

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    47 min
  • 039: How To Quiet Your Busy Brain And Have Energy To Do Great Work with Dr. Romie Mushtaq
    Jan 10 2024
    “Literally, you’ve got to cure the busy brain as an entrepreneur or a founder so that you can implement all the time management techniques, productivity tools and business planning that needs to take place.” ~ Dr. Romie Mushtaq

     

    In this episode of The Widest Net Podcast, Pam is joined by Dr. Romie Mushtaq, a renowned figure in the field of neurology, integrative medicine, and mindfulness. As a board-certified physician and the founder of brainSHIFT at Work, she has amassed over two decades of experience in transforming mental health and wellness in the workplace.

    Dr. Romie's influence extends to Fortune 500 companies, professional athletes, and global associations, where she made a significant impact as the chief wellness officer for Evolution Hospitality, scaling a mindfulness and wellness program to over 7000 employees and serving as current chief wellness officer for Great Wolf Resorts. With her latest book, "The Busy Brain Cure: The 8-Week Plan to Find Focus, Tame Anxiety, and Sleep," Dr. Romie continues to provide valuable insights for professionals seeking to improve focus and productivity, ultimately leading to increased happiness, clarity of mind, and curing the busy brain.

     

    Here’s what you can expect from this episode: 
    • Gain an understanding of the vision behind Dr. Romie’s book, "The Busy Brain Cure: The 8-Week Plan to Find Focus, Tame Anxiety, and Sleep"
    • Dig into a few of the protocols behind Dr. Romie’s model called the brainSHIFT and what the acronym stands for
    • Uncover how to calm a busy brain and enhance productivity for better work-life balance
    • Master circadian rhythm and sleep optimization to supercharge your energy and productivity
    • Harness hope and create positive change for a more successful and fulfilling career

    Remember we all need each other - life and work is better together.

     

    Resources mentioned in this episode: 
    • Order “The Busy Brain Cure: The 8-Week Plan to Find Focus, Tame Anxiety, and Sleep” by Dr. Romie Mushtaq HERE!
    • Take the Busy Brain Test!
    • Dr. Romie’s Website
    • Dr. Romie - LinkedIn
    • Dr. Romie - Instagram
    • Dr. Romie - Facebook
    • The Widest Net Book by Pamela Slim

     

    Connect with The Widest Net Podcast

    If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. 

    If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. 

    Connect with Pam directly on LinkedIn

    Voir plus Voir moins
    51 min