In this episode, Ros chats with Facebook and Instagram Ads Strategist Natalie Alaimo about how travel professionals can use paid ads to increase visibility, attract their ideal clients, and grow their business sustainably.

They discuss the difference between visibility and conversion, how to balance organic and paid strategies, what it takes to attract ready-to-book leads, and how small-budget advertising can support your long-term marketing goals.

Key Topics:

• Qualified visibility vs vanity metrics

• Organic reach decline and what to do about it

• How Meta's new AI targeting works

• Creating lead magnets for "ready-to-book" clients

• Low-cost ad strategies ($5–10/day)

• Building simple funnels and follow-up sequences

• Real client stories and practical examples

Your time is limited, competition is rising and clients need more touch points than ever. Ads can help you stay visible, attract the right clients and build a marketing system that works quietly in the background while you focus on bookings, sales and service.

Links:

Join Natalie's 5 Day Facebook Ads Challenge - https://nataliealaimo.thrivecart.com/readytobuy/
Learn more at https://nataliealaimo.com/
Follow Natalie on Instagram: @natalie_alaimo

Recent research released shows an area in travel, that has a unique opportunity right now. Family and multigenerational travel. The research I read showed that currently only 19% of families book through a travel advisor even though 92% plan to travel this year! In this episode, Ros explores the data behind this gap and what it means for you as a travel professional.

Discover how to communicate your value clearly, connect with families before they book online, and build trust through storytelling not sales.

Grab the Connect Your Value mini workbook for Travel Advisors here.

Connect with Roslyn:
Website: travelagentachievers.com
Instagram: @travelagentachievers

Subscribe on Apple Podcasts or Spotify so you never miss an episode, and share this one with another advisor who's ready to increase their visibility and value.

In this inspiring episode, Ros sits down with long-time friend and award-winning itravel advisor, Lyndall Collins, to talk about what it really means to build a travel business that grows and adapts with life.

With over 30 years in the industry and more than 14 years running her own successful home-based business, Lyndall shares her journey from starting out in retail travel, to raising her daughters while working from home, to being named one of itravel's Top 3 Mobile Advisors in 2024.

Lyndall opens up about the transitions she's experienced from juggling young kids while growing her client base, to rediscovering her passion after the pandemic, to stepping into a new season of life as a grandmother. Her story highlights the challenges and choices that come with balancing family, business, and personal fulfilment.

In this conversation, you'll hear:

• How Lyndall first got started in travel and why she never really left

• What it was like balancing a travel business while raising two daughters

• The big changes she faced during the pandemic and how she rebuilt her business with community and connection

• How she manages boundaries, avoids burnout, and chooses what projects to focus on now

• Why success today looks very different to what it did 10 or 15 years ago

• The role of the Achievers Mastermind and live events in giving her the community, tools, and inspiration to keep evolving

This episode is a beautiful reminder that success isn't just about sales figures or awards (though Lyndall has those too!). It's about creating a business that supports the life you want with freedom, family, and fulfilment at the heart of it all.

Whether you're in the early stages of business, navigating family life, or stepping into a new chapter, Lyndall's wisdom will inspire you to define success on your own terms.