In this episode, Ros chats with Facebook and Instagram Ads Strategist Natalie Alaimo about how travel professionals can use paid ads to increase visibility, attract their ideal clients, and grow their business sustainably.

They discuss the difference between visibility and conversion, how to balance organic and paid strategies, what it takes to attract ready-to-book leads, and how small-budget advertising can support your long-term marketing goals.

Key Topics:

• Qualified visibility vs vanity metrics

• Organic reach decline and what to do about it

• How Meta's new AI targeting works

• Creating lead magnets for "ready-to-book" clients

• Low-cost ad strategies ($5–10/day)

• Building simple funnels and follow-up sequences

• Real client stories and practical examples

Your time is limited, competition is rising and clients need more touch points than ever. Ads can help you stay visible, attract the right clients and build a marketing system that works quietly in the background while you focus on bookings, sales and service.

Links:

Join Natalie's 5 Day Facebook Ads Challenge - https://nataliealaimo.thrivecart.com/readytobuy/
Learn more at https://nataliealaimo.com/
Follow Natalie on Instagram: @natalie_alaimo

Recent research released shows an area in travel, that has a unique opportunity right now. Family and multigenerational travel. The research I read showed that currently only 19% of families book through a travel advisor even though 92% plan to travel this year! In this episode, Ros explores the data behind this gap and what it means for you as a travel professional.

Discover how to communicate your value clearly, connect with families before they book online, and build trust through storytelling not sales.

Grab the Connect Your Value mini workbook for Travel Advisors here.

Connect with Roslyn:
Website: travelagentachievers.com
Instagram: @travelagentachievers

Subscribe on Apple Podcasts or Spotify so you never miss an episode, and share this one with another advisor who's ready to increase their visibility and value.

In this inspiring episode, Ros sits down with long-time friend and award-winning itravel advisor, Lyndall Collins, to talk about what it really means to build a travel business that grows and adapts with life.

With over 30 years in the industry and more than 14 years running her own successful home-based business, Lyndall shares her journey from starting out in retail travel, to raising her daughters while working from home, to being named one of itravel's Top 3 Mobile Advisors in 2024.

Lyndall opens up about the transitions she's experienced from juggling young kids while growing her client base, to rediscovering her passion after the pandemic, to stepping into a new season of life as a grandmother. Her story highlights the challenges and choices that come with balancing family, business, and personal fulfilment.

In this conversation, you'll hear:

• How Lyndall first got started in travel and why she never really left

• What it was like balancing a travel business while raising two daughters

• The big changes she faced during the pandemic and how she rebuilt her business with community and connection

• How she manages boundaries, avoids burnout, and chooses what projects to focus on now

• Why success today looks very different to what it did 10 or 15 years ago

• The role of the Achievers Mastermind and live events in giving her the community, tools, and inspiration to keep evolving

This episode is a beautiful reminder that success isn't just about sales figures or awards (though Lyndall has those too!). It's about creating a business that supports the life you want with freedom, family, and fulfilment at the heart of it all.

Whether you're in the early stages of business, navigating family life, or stepping into a new chapter, Lyndall's wisdom will inspire you to define success on your own terms.

In this spontaneous and heartfelt conversation, Ros chats with long-time Achievers member Holly Velardo, founder of HollyDay Travel, about the power of systems and how they've been the foundation for her business growth.

Holly opens up about her early struggles: late nights, juggling five children, and doing everything herself to now running a thriving business with a team of five. She shares how implementing systems has allowed her to:

• Step out of the overwhelm of working until 2am.

• Build and train a strong team with clear roles and processes.

• Delegate tasks she doesn't love (like airfares and bookkeeping) so she can focus on clients and sales.

• Create space for her family, herself, and even launching her own podcast, Travel Business Unlocked.

This episode is a must-listen for any advisor who feels stuck, stretched too thin, or unsure how to move forward. Holly's story shows that the "unsexy" work of systems is what creates freedom, growth, and balance.

Ros also highlights how you can take the same steps Holly did by joining the Systems Day in Sydney. This two-day live event is designed to help you map out your customer journey, build workflows, set up templates, and walk away with the tools to grow your business sustainably — without burning out. Learn more and book your seat: https://www.travelagentachievers.com/sydneysystems

Most travel advisors don't want to think about systems. They want to focus on clients, marketing, or the fun side of travel. But here's the truth: it's the unsexy work behind the scenes that builds the strength of your business.

In this short episode, Ros shares why we often avoid the tasks that feel boring or hard, and how leaning into them can free up your time, increase referrals, and create a smoother client experience.

Think of it like going to the gym: the squats aren't glamorous, but they're what build strength. In the same way, setting up your booking flows, client journey, and marketing rhythm gives you the power to grow your business with clarity and confidence.

You'll also hear how the upcoming Sydney event in September is designed to help you finally get these things done so you leave with processes, plans, and systems that actually work for you.

🔗 Grab all the information and resources for our events and this podcast at: https://www.travelagentachievers.com/102

What's it really like being married to a travel advisor? In this personal episode, Roslyn sits down with her husband, Clint, to share the real-life ups and downs of managing business, family and travel as a couple. From navigating time zones and guilt trips to bucket list dreams and business dinners on their anniversary, this episode shines a light on what it means to build a business and a life together.

🎧 For more tools & resources, visit: www.travelagentachievers.com

In this milestone 100th episode of the Travel Agent Achievers Podcast, Ros takes a heartfelt detour from the usual business chat and invites a very special guest to the mic, her 10-year-old son, Jackson.

With honesty, humour, and a good dose of sarcasm (from Jackson, of course), they chat about what it's really like growing up with a mum who's a travel advisor, mentor, and business owner.

From comparing hotel stays with mum versus dad ("With Dad, it's Ibis Budget. With Mum, it's Shangri-La") to learning about different cultures through travel, Jackson shares his perspective on the adventures, the sacrifices, and the unforgettable memories they've created together.

Ros also reflects on the juggle of business and motherhood - the missed carnivals, the flexibility that entrepreneurship provides, and the value of being present in the moments that matter most.

Feeling overwhelmed trying to do all the things in your travel business? In this episode, Ros chats with her General Manager, Redrose, about knowing when it's time to get help.

With years of experience in outsourcing, offshore recruitment, and managing global teams, Redrose shares real-world advice on spotting the signs of burnout, how to start outsourcing with confidence, and what tasks travel advisors should stop doing to focus on growth.

You'll hear:

• The biggest red flags that mean it's time to delegate

• The systems you need (and don't) before hiring

• Simple mindset shifts for solo advisors

• How to use our free resource: 50 Things You Can Outsource in Your Travel Business

This is a must-listen if you're ready to scale your business without burning out and want the tools to do it smartly.

Grab the free checklist and learn more at: http://travelagentachievers.com/99

Be sure to subscribe on Apple Podcasts, Spotify, or your favourite podcast app so you don't miss future episodes. If this resonated with you, please leave a review, it helps more travel professionals find us and grow stronger businesses.

Ready to take the next step? Visit www.travelagentachievers.com for resources, tools, and to connect with our community.