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Travel Business Succes‪s‬

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  • Tourism Business Strategies During Covid | Tourism Tim Warren & Dan Austin | TBS 82

    Tourism Business Strategies During Covid | Tourism Tim Warren & Dan Austin | TBS 82
    Oct 31 2020
    During these tough times, do you wish you had some fellow tourism peers with many decades of experience to answer your questions and get solid tourism business strategies during Covid answers and advice on some of these core topics? Customer communications and marketing to keep guests engagedWhat to do and not do with your team to keep them productiveHow to be more agile and not to feel stuckWhere should I optimize my systems to improve bookings & lower costsWhen to start selling and how to do itInsert your tourism business, marketing, sales, operations or planning topic here… Then join award-winning, family owned tour operator Dan Austin founder of Austin Adventures and host “Tourism Tim” Warren, a fellow tour operator and founder of Travel Business Success Radio Podcast with almost 60 years combined experience in international and domestic tour operations and leadership in a candid tip-filled question and answer session with your tourism peers to help you survive and thrive in the these challenging times. Tourism Business Strategies During COVID: Top Three Suggestions for Food Tour Operators Re-Opening Their Businesses Stay relevant. One way of staying relevant is to come up with creative and amazing to go package. A friend of Dan has a similar business and one of the things they did was to create gift boxes with barbeque sauces and recipes. Give them something physical to keep the anticipation and excitement going.Embrace the restaurants as your partners. Create a restaurant virtual visit and ask the Chef to come out and explain what he did and how he did itMake everything an experience to remember because it is all about the experience. Instead of eating in the restaurants, you go picnics. Bottom-line is to continue to try and make it an experience. Come up with ways and gimmicks to make whatever for you to get started again make that part of the experience. This time is the opportunity to make things interesting. How does the industry plan against over visitation & over saturation once things open up? The physical world is taking a breather right there. There’s probably never going to be a time like this in our history, to visit places without the crowds. No tour buses this year. The international travel scene will be an all-time low, so overcrowding doesn’t seem to be a problem or worry. And it’s a great time to travel if you can. Long term, it would be great to learn from this. Evaluating on how to manage or control overcrowding.Maybe it is minimizing the size of tour buses, shuttles, and cruises. Having less of them.Just learning and seeing what works this year might actually motivate us to dig a little deeper and be better in the future. Tourism Business Strategies During Covid: When do you see yourself starting to ramp international trips back up? How are you navigating the international situation? Tourism Business Strategies During Covid It’s really going to come down on the market. At this point, a lot of countries are still opening up and then closing back again. This makes implementing your tourism business strategies during COVID difficult at times. Domestic trips are back about 70%. But internationally, we have guides or partners on the ground to find out what the consensus is. There are 4 different steps to situations like this. The first is fear. The next one in is understanding. The third step is planning. Then finally the action phase. There’s a great website out there that you can monitor different countries and see what is happening daily.It will help to monitor and talk to your partners in and out of the country. Dan has asked his marketing team to create an infographic of the top 10 international trips that they are able to anticipate to reopen. What changes do you think tour operators will have to make? How do we help people feel comfortable about traveling again, especially older travelers who have time and money but may not be risk-takers? Do your best to anticipate and just react accordingly. But don’t forget to have your plans ready and in place.On scheduled departures, Dan and his team are navigating towards and trying to use more properties with private access, cabins or leased outside access versus hotels with a common area.They also have created some programs for homestays like a mountain top executive style home. That market is growing exponentially.Next year, to go to a one guide six guests-model for selected trips. Just to really give that private exclusive kind of vibe.Limiting size of groups on trails. To lessen the group to 10 or less. How do you see the markets in the Caribbean? Specifically; US territories? Consider these Corona Virus travel marketing tips: This is a huge opportunity for the Caribbean. The closer to home, the better. People are always going to travel. And we are already seeing the big increase and bounce back of domestic flights. For now, anything that could be done in one connection is going to be key. It is ...
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    22 min
  • Tourism Business Tips During Covid | Tourism Tim Warren & Dan Austin | TBS 81

    Tourism Business Tips During Covid | Tourism Tim Warren & Dan Austin | TBS 81
    Sep 22 2020
    Do you wonder what are some best practices on customer and cash retention, marketing and promotions, optimizing your operational systems or your lead and sales conversion funnels? Then join multi-award winning, family owned tour operator founder Dan Austin with Austin Adventures and Travel Business Success Radio Podcast founder & host “Tourism Tim” Warren with almost 60 years combined experience in international and domestic tour operations and leadership in a candid tip-filled conversation on top tourism business tips during Covid to help you survive and thrive in the these challenging times. Dan and Tim have known each other since 1995. They both have passion for travel, tourism and now they are both involved with tour companies. They used to connect every month on Saturday’s to talk about tourism business, marketing, operations, etc. and are now here to share their best tourism business tips during COVID. Dan Austin is the founder and CEO of Austin Adventures. He ignited his passion for adventure travel in 1976. His travels soon took him to Alaska we’re he owned and operated a mid-sized construction company. He gained valuable experience working out difficult logistics and long distance problem solving. “Tourism Tim” Warren is the founder of Adventure Business Consultants. For over 26 years, Tim has dedicated himself to helping current and future tourism stakeholders worldwide to start, grow, and prosper. He’s also the host of the Travel Business Success Radio Podcast and Tourism Marketing TV, and the author of Double Your Tourism Bookings Online Program. Marketing & Communications (Corona Virus Tourism Marketing Tips) When did you start communicating with existing guests as COVID 19 set in? As the COVID 19 Pandemic started unfolding in most businesses, Dan Austin started to reach out to his guests. He and his team focused on a really aggressive campaign with a total from outgoing sales efforts to outgoing communication efforts. And they started making it more personal. How did you communicate? They dropped the standard template emails. And started sending out personal emails to their guests and really became honest with them. What did you share? They also quickly changed their cancellation policies and deposit policies. What were the impact on your cancellations and refunds for 2020? A: Anticipate They started reaching out to their guests on the first week of March. They communicated with them even before their trips were due. They asked questions like – “What are you looking for?” “What are you most comfortable with?” Consider Corona Virus Tourism Marketing Tips like these – reach out to guests early. They also had guests that wanted to cancel their trips because they don’t know when they could travel again because of the pandemic. 60% of their guests said they would wait and see if they could travel, 12% rescheduled for later in 2020, and 12% rescheduled for 2021. B: Be honest They implemented an open dialogue with their guests. They also quickly changed their cancellation policies and deposit policies. C: Communicate Their guests appreciated the fact that they posted on their homepage – here’s what we’re doing, here’s what we’re willing to do now or what we can do to push back final payments. Their guests are also very easy to work with and willing to compromise to come across mutually beneficial arrangements. How Communications look now with existing customers, alumni & prospects and into the future Dan and Tim love trying out new corona virus travel marketing tips and ideas. They had this unique idea which is called virtual adventures. Instead of the virtual training webinars, they have created virtual adventures for kids. Guest Promotions (Tourism Business Tips During Covid) Tell us more about your AA Kids & adult virtual tours? With the help of his Dan’s daughter, Casey, she hosts the Virtual Adventures every week and they’re getting 1000 plus kids at those webinars every week. They have parents and several staff members that have kids and they are really challenged with working from home and handling these kinds with the normal of virtual learning, and they needed a break. So Dan Austin and his daughter created this virtual adventure for kids. Staying relevant. Be a top perceived quality & safe brand They aren’t selling anything but they are educating the kids about how cool Yellowstone is. It allowed them to stay relevant and continue to reach out, provide services, and build a loyal base. “Keeping the Dream Alive” They are getting feedback from the parents and the kids are starting to talk about the virtual adventure webinars. It is kind of a soft sale. They aren’t selling anything but they educate the kids about Yellowstone. Selling the Dream – Tourism Business Tips During COVID Tell us more about When & How you are planning to start selling? They have started their first outgoing consumer facing or sales ...
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    41 min
  • A Proven Tourism Marketing System: Free Mini-Training | TBS 80

    A Proven Tourism Marketing System: Free Mini-Training | TBS 80
    Mar 4 2020
    Social Proof Tourism Marketing© Free Mini-Training Special 5-Part A Proven Tourism Marketing System Part-2 Hey, good day, folks, it’s Tourism Tim Warren here with a special mini-training dedicated to helping you double your tourism leads, double your bookings, double your profits, especially online and without being a tech wizard. This is going to be a 4 or 5-part mini-training on something I’ve been using for many, many years and other tourism professionals that are highly successful worldwide use too. It is a special tourism marketing and strategy system I am packaging and going to give to you, called “Social Proof Tourism Marketing ©.” So, this top marketing strategy that has helped me and countless people all over the world radically increase their leads, their sales, their bookings, will also increase your profits. Once you understand this scientifically proven strategy and you start applying it to all your tourism marketing, what you’re going to see is that your leads and bookings are going to go up and your profits are going to go up too. And the coolest thing is that you don’t have to be a tech wizard. You don’t have to be a marketing master. And you don’t have to spend more money buying traffic or being worried about SEO. Prev 1 of 1 Next Social Proof Tourism Marketing©: How to Double Your Tourism Leads, Bookings & Profits - Part 2 of 5 Prev 1 of 1 Next This is about getting more bookings from your existing traffic. So, let’s do a quick review of what I covered in Episode 1. I talked about the common issue we all face. I don’t care if you’re in Timbuktu or Toledo, China or South Africa, if you’re in the tourism, travel, hospitality or attraction trade, or even if you’re a travel agent, we all face the same thing. How do you get more people to make an inquiry, and more importantly, make a booking with us? And how do you do this online since it’s your doorway to the world? Your website is your brochure and doorway to the world. So the really big question is, how can you get more leads and bookings – without traffic and being a technology master. Let me just give you a quick review of my background. I’ve been in the tourism business for over thirty years helping my brother start grow a fly-in adventure travel ecotourism tour company in Baja, Mexico. We’ve done very well. Over the last twenty years, we got involved with ecotours and lodges. I’m really proud to say that Las Animas Ecolodge is the #1 specialty lodging in TripAdvisor for Baja, California out of about 280 properties. And all of this knowledge that I’ve gained, I’ve been helping global tourism industry professionals succeed, with a focus on business, marketing, sales, management, operations, and now, exit planning and mergers and acquisitions. I am dedicated to helping people just like you start, plan, scale and now, exit their business successfully and have a fun profitable journey along the way. 🙂 So my tourism marketing system I’m going to share with you, has been proven around the world. It is used by big and small operations with lots of experience, as well as with no experience in tourism marketing. And when they successfully applied my “Social Proof Tourism Marketing” © system, they had great results. So, here’s the core question that you should always be asking yourself, ihw do people make purchase decisions? How do they choose you? But before we go there, I want you to take a look at your own purchase decisions. How do you make a purchase decision? What’s the number one thing that helps you decide what to buy, where to purchase, what to eat, what movie to watch, what car to buy, what trip to take, where to go, what hotel to stay in? The same exact research, choices and decisions that you’re making, are exactly what your travel prospects are having to do, too. Are you sometimes overwhelmed with choices? Heck, yes, there’s a ton of places. Are you sometimes confused? Absolutely. Well, guess what, so are your prospects. Many of the same issues and decisions that we face, our travel consumers are doing the same thing thought and psychological decision process. So, it’s really important to tap into their decision-making process, to learn how to tap into the proven the “psychological triggers” that help create trust. You want to help create a sense for travel shoppers that, “Wow, I’m making a good choice booking with you.” This is the basis of my system; Social Proof Tourism Marketing©. It’s a proven concept. It is a form of marketing communication that taps into this proven psychology that all consumers and all travel shoppers are making no matter where you are in the world and no matter what kind of tour or travel or attraction you’re up to. This all applies. It all comes down to establishing and improving trust so that a potential consumer wants to know more...
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    15 min
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