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  • Tourism Business Strategies During Covid | Tourism Tim Warren & Dan Austin | TBS 82

    Tourism Business Strategies During Covid | Tourism Tim Warren & Dan Austin | TBS 82
    Oct 31 2020
    During these tough times, do you wish you had some fellow tourism peers with many decades of experience to answer your questions and get solid tourism business strategies during Covid answers and advice on some of these core topics? Customer communications and marketing to keep guests engagedWhat to do and not do with your team to keep them productiveHow to be more agile and not to feel stuckWhere should I optimize my systems to improve bookings & lower costsWhen to start selling and how to do itInsert your tourism business, marketing, sales, operations or planning topic here… Then join award-winning, family owned tour operator Dan Austin founder of Austin Adventures and host “Tourism Tim” Warren, a fellow tour operator and founder of Travel Business Success Radio Podcast with almost 60 years combined experience in international and domestic tour operations and leadership in a candid tip-filled question and answer session with your tourism peers to help you survive and thrive in the these challenging times. Tourism Business Strategies During COVID: Top Three Suggestions for Food Tour Operators Re-Opening Their Businesses Stay relevant. One way of staying relevant is to come up with creative and amazing to go package. A friend of Dan has a similar business and one of the things they did was to create gift boxes with barbeque sauces and recipes. Give them something physical to keep the anticipation and excitement going.Embrace the restaurants as your partners. Create a restaurant virtual visit and ask the Chef to come out and explain what he did and how he did itMake everything an experience to remember because it is all about the experience. Instead of eating in the restaurants, you go picnics. Bottom-line is to continue to try and make it an experience. Come up with ways and gimmicks to make whatever for you to get started again make that part of the experience. This time is the opportunity to make things interesting. How does the industry plan against over visitation & over saturation once things open up? The physical world is taking a breather right there. There’s probably never going to be a time like this in our history, to visit places without the crowds. No tour buses this year. The international travel scene will be an all-time low, so overcrowding doesn’t seem to be a problem or worry. And it’s a great time to travel if you can. Long term, it would be great to learn from this. Evaluating on how to manage or control overcrowding.Maybe it is minimizing the size of tour buses, shuttles, and cruises. Having less of them.Just learning and seeing what works this year might actually motivate us to dig a little deeper and be better in the future. Tourism Business Strategies During Covid: When do you see yourself starting to ramp international trips back up? How are you navigating the international situation? Tourism Business Strategies During Covid It’s really going to come down on the market. At this point, a lot of countries are still opening up and then closing back again. This makes implementing your tourism business strategies during COVID difficult at times. Domestic trips are back about 70%. But internationally, we have guides or partners on the ground to find out what the consensus is. There are 4 different steps to situations like this. The first is fear. The next one in is understanding. The third step is planning. Then finally the action phase. There’s a great website out there that you can monitor different countries and see what is happening daily.It will help to monitor and talk to your partners in and out of the country. Dan has asked his marketing team to create an infographic of the top 10 international trips that they are able to anticipate to reopen. What changes do you think tour operators will have to make? How do we help people feel comfortable about traveling again, especially older travelers who have time and money but may not be risk-takers? Do your best to anticipate and just react accordingly. But don’t forget to have your plans ready and in place.On scheduled departures, Dan and his team are navigating towards and trying to use more properties with private access, cabins or leased outside access versus hotels with a common area.They also have created some programs for homestays like a mountain top executive style home. That market is growing exponentially.Next year, to go to a one guide six guests-model for selected trips. Just to really give that private exclusive kind of vibe.Limiting size of groups on trails. To lessen the group to 10 or less. How do you see the markets in the Caribbean? Specifically; US territories? Consider these Corona Virus travel marketing tips: This is a huge opportunity for the Caribbean. The closer to home, the better. People are always going to travel. And we are already seeing the big increase and bounce back of domestic flights. For now, anything that could be done in one connection is going to be key. It is ...
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    22 min
  • Tourism Business Tips During Covid | Tourism Tim Warren & Dan Austin | TBS 81

    Tourism Business Tips During Covid | Tourism Tim Warren & Dan Austin | TBS 81
    Sep 22 2020
    Do you wonder what are some best practices on customer and cash retention, marketing and promotions, optimizing your operational systems or your lead and sales conversion funnels? Then join multi-award winning, family owned tour operator founder Dan Austin with Austin Adventures and Travel Business Success Radio Podcast founder & host “Tourism Tim” Warren with almost 60 years combined experience in international and domestic tour operations and leadership in a candid tip-filled conversation on top tourism business tips during Covid to help you survive and thrive in the these challenging times. Dan and Tim have known each other since 1995. They both have passion for travel, tourism and now they are both involved with tour companies. They used to connect every month on Saturday’s to talk about tourism business, marketing, operations, etc. and are now here to share their best tourism business tips during COVID. Dan Austin is the founder and CEO of Austin Adventures. He ignited his passion for adventure travel in 1976. His travels soon took him to Alaska we’re he owned and operated a mid-sized construction company. He gained valuable experience working out difficult logistics and long distance problem solving. “Tourism Tim” Warren is the founder of Adventure Business Consultants. For over 26 years, Tim has dedicated himself to helping current and future tourism stakeholders worldwide to start, grow, and prosper. He’s also the host of the Travel Business Success Radio Podcast and Tourism Marketing TV, and the author of Double Your Tourism Bookings Online Program. Marketing & Communications (Corona Virus Tourism Marketing Tips) When did you start communicating with existing guests as COVID 19 set in? As the COVID 19 Pandemic started unfolding in most businesses, Dan Austin started to reach out to his guests. He and his team focused on a really aggressive campaign with a total from outgoing sales efforts to outgoing communication efforts. And they started making it more personal. How did you communicate? They dropped the standard template emails. And started sending out personal emails to their guests and really became honest with them. What did you share? They also quickly changed their cancellation policies and deposit policies. What were the impact on your cancellations and refunds for 2020? A: Anticipate They started reaching out to their guests on the first week of March. They communicated with them even before their trips were due. They asked questions like – “What are you looking for?” “What are you most comfortable with?” Consider Corona Virus Tourism Marketing Tips like these – reach out to guests early. They also had guests that wanted to cancel their trips because they don’t know when they could travel again because of the pandemic. 60% of their guests said they would wait and see if they could travel, 12% rescheduled for later in 2020, and 12% rescheduled for 2021. B: Be honest They implemented an open dialogue with their guests. They also quickly changed their cancellation policies and deposit policies. C: Communicate Their guests appreciated the fact that they posted on their homepage – here’s what we’re doing, here’s what we’re willing to do now or what we can do to push back final payments. Their guests are also very easy to work with and willing to compromise to come across mutually beneficial arrangements. How Communications look now with existing customers, alumni & prospects and into the future Dan and Tim love trying out new corona virus travel marketing tips and ideas. They had this unique idea which is called virtual adventures. Instead of the virtual training webinars, they have created virtual adventures for kids. Guest Promotions (Tourism Business Tips During Covid) Tell us more about your AA Kids & adult virtual tours? With the help of his Dan’s daughter, Casey, she hosts the Virtual Adventures every week and they’re getting 1000 plus kids at those webinars every week. They have parents and several staff members that have kids and they are really challenged with working from home and handling these kinds with the normal of virtual learning, and they needed a break. So Dan Austin and his daughter created this virtual adventure for kids. Staying relevant. Be a top perceived quality & safe brand They aren’t selling anything but they are educating the kids about how cool Yellowstone is. It allowed them to stay relevant and continue to reach out, provide services, and build a loyal base. “Keeping the Dream Alive” They are getting feedback from the parents and the kids are starting to talk about the virtual adventure webinars. It is kind of a soft sale. They aren’t selling anything but they educate the kids about Yellowstone. Selling the Dream – Tourism Business Tips During COVID Tell us more about When & How you are planning to start selling? They have started their first outgoing consumer facing or sales ...
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    41 min
  • A Proven Tourism Marketing System: Free Mini-Training | TBS 80

    A Proven Tourism Marketing System: Free Mini-Training | TBS 80
    Mar 4 2020
    Social Proof Tourism Marketing© Free Mini-Training Special 5-Part A Proven Tourism Marketing System Part-2 Hey, good day, folks, it’s Tourism Tim Warren here with a special mini-training dedicated to helping you double your tourism leads, double your bookings, double your profits, especially online and without being a tech wizard. This is going to be a 4 or 5-part mini-training on something I’ve been using for many, many years and other tourism professionals that are highly successful worldwide use too. It is a special tourism marketing and strategy system I am packaging and going to give to you, called “Social Proof Tourism Marketing ©.” So, this top marketing strategy that has helped me and countless people all over the world radically increase their leads, their sales, their bookings, will also increase your profits. Once you understand this scientifically proven strategy and you start applying it to all your tourism marketing, what you’re going to see is that your leads and bookings are going to go up and your profits are going to go up too. And the coolest thing is that you don’t have to be a tech wizard. You don’t have to be a marketing master. And you don’t have to spend more money buying traffic or being worried about SEO. Prev 1 of 1 Next Social Proof Tourism Marketing©: How to Double Your Tourism Leads, Bookings & Profits - Part 2 of 5 Prev 1 of 1 Next This is about getting more bookings from your existing traffic. So, let’s do a quick review of what I covered in Episode 1. I talked about the common issue we all face. I don’t care if you’re in Timbuktu or Toledo, China or South Africa, if you’re in the tourism, travel, hospitality or attraction trade, or even if you’re a travel agent, we all face the same thing. How do you get more people to make an inquiry, and more importantly, make a booking with us? And how do you do this online since it’s your doorway to the world? Your website is your brochure and doorway to the world. So the really big question is, how can you get more leads and bookings – without traffic and being a technology master. Let me just give you a quick review of my background. I’ve been in the tourism business for over thirty years helping my brother start grow a fly-in adventure travel ecotourism tour company in Baja, Mexico. We’ve done very well. Over the last twenty years, we got involved with ecotours and lodges. I’m really proud to say that Las Animas Ecolodge is the #1 specialty lodging in TripAdvisor for Baja, California out of about 280 properties. And all of this knowledge that I’ve gained, I’ve been helping global tourism industry professionals succeed, with a focus on business, marketing, sales, management, operations, and now, exit planning and mergers and acquisitions. I am dedicated to helping people just like you start, plan, scale and now, exit their business successfully and have a fun profitable journey along the way. 🙂 So my tourism marketing system I’m going to share with you, has been proven around the world. It is used by big and small operations with lots of experience, as well as with no experience in tourism marketing. And when they successfully applied my “Social Proof Tourism Marketing” © system, they had great results. So, here’s the core question that you should always be asking yourself, ihw do people make purchase decisions? How do they choose you? But before we go there, I want you to take a look at your own purchase decisions. How do you make a purchase decision? What’s the number one thing that helps you decide what to buy, where to purchase, what to eat, what movie to watch, what car to buy, what trip to take, where to go, what hotel to stay in? The same exact research, choices and decisions that you’re making, are exactly what your travel prospects are having to do, too. Are you sometimes overwhelmed with choices? Heck, yes, there’s a ton of places. Are you sometimes confused? Absolutely. Well, guess what, so are your prospects. Many of the same issues and decisions that we face, our travel consumers are doing the same thing thought and psychological decision process. So, it’s really important to tap into their decision-making process, to learn how to tap into the proven the “psychological triggers” that help create trust. You want to help create a sense for travel shoppers that, “Wow, I’m making a good choice booking with you.” This is the basis of my system; Social Proof Tourism Marketing©. It’s a proven concept. It is a form of marketing communication that taps into this proven psychology that all consumers and all travel shoppers are making no matter where you are in the world and no matter what kind of tour or travel or attraction you’re up to. This all applies. It all comes down to establishing and improving trust so that a potential consumer wants to know more...
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    15 min
  • Double Your Tourism Bookings | 5-Part Free Tourism Marketing Training | TBS 79

    Double Your Tourism Bookings | 5-Part Free Tourism Marketing Training | TBS 79
    Feb 22 2020
    How to Double Your Tourism Bookings Special 5-Part Free Tourism Marketing Training Series Part-1 Hey, folks, it’s Tourism Tim Warren here with a special 5-part free tourism marketing training series (audio, video below and blog posts) dedicated to helping tourism leaders, attractions, lodging, travel agencies and destinations deal with something that we all face as tourism professionals – how the heck can we get more people to visit our website, decide that we’re a good choice, make an inquiry – or better yet, make a booking, buy your service, visit or stay in our lodge, or even visit our destination, no matter where you are in the world? How can you get more people to make an inquiry or booking, especially from your website? No matter how big or how small, this is a common question we all face. For those of you who don’t know me, my brother and I have been in the tourism business now for thirty years – both as a tour operator in the soft adventure, ecotourism space in Baja, Mexico, as well as an ecolodge owner and manager. I’m proud to say that we are the #1 TripAdvisor “Specialty Lodging” in Baja, California. It is called Las Animas Ecolodge. So, the things that I want to share with you, not only today, but really in the start of this special series are really some of the biggest “aha moments”, and the biggest takeaways that I’ve learned that really helped us not only to become one of the top lodges, but more importantly, a profitable growing company. So here’s a big problem that limits your bookings and profits. Even if you have all the web traffic in the world, the greatest product, service or greatest lodge, if you’re not converting inquiries into bookings from your websites – because that is your storefront to the world – you’re not going to grow. You may not even be able to stay in business. You will struggle. That sucks! Prev 1 of 1 Next How to Double Your Tourism Leads, Bookings, and Profits (Special Series) - Part 1 of 5 Prev 1 of 1 Next What is “Social Proof Tourism Marketing”© and How Can it Double Your Tourism Bookings? So, what I want to share in this free training series is a special system that I developed called “Social Proof Tourism Marketing”©. It’s been the very basis of what has helped myself and many, many people just like you around the world increase their leads, and more importantly, increase their bookings from the existing web traffic they’ve got. We’re not talking about technology here. We’re not talking about SEO or how to get your website working to get more traffic. That’s important but we’re talking about psychology. We’re talking about the choices that travel shoppers make, often in seconds, about what tour company they may travel with, what lodge they’re going to stay with, what activity they are going to book, etc. Even with the travel agents or destinations, it really doesn’t matter. Do you have a lot of competition? Other people offering similar things to you, maybe in your area or even in that niche or space? I can assure you, we are not the only cool ecotourism lodge in the world. There are many cool places that people can travel to. How Do Travel Shoppers Make Purchase Decisions? Tourism Tim Warren with Sir Richard Branson on a business retreat in the BVI’s So a core question you should be asking yourself is, is when you’re doing research or considering a purchase of a product, maybe a tour, even a destination, or it might even be a movie or restaurant, what influences you on which one to choose? How do you know you’re making a good choice of your time and your money when you do it? Let’s say you go online and you do a search for “food tours in Florida”? Are you overwhelmed with a lot of choices? Of course, you are. And so are your consumers. So now, how do they know which one to go to? How do they know which tourism, travel or destination is going to be a good choice for them? Is it by default the one that’s got the highest ranking? Not necessarily. Many of you who have got great tours, great offerings, great lodges, and even maybe better pricing or better service, been in the business longer, but you may not have as high ranking as your competitor. Does that make them better than you? I say no, absolutely not. I think it’s really more about what’s in this concept and proven tourism marketing system I developed over 30 years I’m going to introduce to you in this called: “Social Proof Tourism Marketing” ©. How Do Travel Shoppers Make Purchase Decisions? The Psychology of Tourism Marketing Travel shoppers are really assessing their potential purchase choices on; who’s more of a quality operator, who’s more seasoned, who has what’s called the “social proof”. When you’re looking at a choice of a purchase, who do you go to help make a decision? Do you ask friends, family?...
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    14 min
  • Tourism Business Growth Tips for a 7 Figure Tour Business | TBS 78

    Tourism Business Growth Tips for a 7 Figure Tour Business | TBS 78
    Jun 30 2019
    Do You often feel lost sometimes? Need help with your tourism business growth strategies? Are you unsure of what exact steps you can take to grow your travel business? Do you wish you had seasoned and experienced role models in the tourism business that could show you the way? Well, You’re in luck! Listen in as my guests and I share insightful and ground-breaking tips on how you can grow your tourism business over time. Tourism Business Growth Strategies: How to Grow & Scale Your Tourism Business in a Competitive Environment The tour operator business is riddled with growing competition every day. Because of this, professionals must always be active in their tourism business growth strategies. These strategies will have to seep into their tourism business management, on and off-line marketing, sales, customer service, and every other aspect to ensure continuous profitable growth. Although sometimes, regardless of the efforts you put in, does it sometimes still feel like your tourism business isn’t growing the way you expect? This is why you need the advice of professionals who have succeeded and have helped many others succeed in the tourism industry. Their experience, successes, failures, and insight will surely give you a clearer perspective of your goals and present situation. This new information will help you map out a clear plan for your tourism business growth. This Travel Business Success Radio podcast features two highly professional tour operator stakeholders and is a sure way to get you started on the right track to tourism business growth. Let’s Get to Know Our Guests Josh Oakes – The Sunshine Tribe Josh Oakes Josh Oakes with his wife started their tour operator business company back in 2002 with no experience, knowledge and no help. They struggled to navigate the industry waters for a couple of years and were taking in as little as $20,000 in revenue yearly. However, they didn’t let the small numbers influence their work ethic. Instead, they kept improving their strategies, lived their lives to the fullest and hired a consultant to learn as much as they could about the industry they were in. Seven years later, their business was raking in about $2million yearly before they decided to sell it off in 2017 for 7 figures. Josh is seasoned, experienced, highly intelligent and a force to reckon with in the travel business industry. Kelsey Tonner Kelsey Tonner – Be a Better Guide Academy Kelsey is a highly experienced and talented tour guide who is passionate about creating a network of tour operators to come together, liaise and help each other grow. Regardless of where an operator is located in the world, Kelsey believes that we can help ourselves offer memorable experiences to travelers with something as simple as sharing tips and pointers with each other. With over a decade worth of experience in the industry, Kelsey has guided various trips in different countries and continents. He is highly adventurous and always gives great insight into the true state of the travel industry. Travel Business Success Podcast #78 Highlights Learn about the Different Challenges that Tour Business Owners Often Face in the Start-up Phase (7-20-13:25) There are various challenges that tourism business owners face in the early stages of their business. One of the most common ones being the failure or inability to overcome fear. Young operators tend to spend a lot of time worrying about whether they will be successful or not and this affects their output. Also, a lack of networks and connections is a huge challenge that new tour operators face. This is because they tend to be a tad clueless as to the running and workings of the industry and this can reflect as poor tourism business & marketing management. The lack of diversity and different revenue streams also puts a major strain on the tour business in this baby stage. This is due to the fact that owners in this situation find themselves taking so much from the business without plans to replenish these resources. This definitely stunts their tourism business growth success. Get Direct Insight on the Major Challenges that Mature Tour Operator Businesses Usually Face (15:30-22:40) Tour business owners definitely go through certain challenges when their business becomes more mature. This could be due to a higher demand for great tourism business management procedures. Maintaining the quality of your tour and experience is a major challenge for tour businesses in this stage as they are dealing with more people and on a larger scale. There is also a need for business owners to always have great back up plans as regarding staff and service quality. Also, taking time to clearly map out the responsibilities of each employee and ensuring they fully understand their various job descriptions will definitely help deal with some of the setbacks you might experience in this stage of your tour operator business. These ...
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    1 h et 6 min
  • Travel Marketing Training Part II | Travel Business Success Podcast 77

    Travel Marketing Training Part II | Travel Business Success Podcast 77
    Jun 18 2019
    Do you want travel marketing training to improve your skills? Are you getting a lot of website traffic without enough leads and bookings? Are you wondering why you are not getting as many bookings as your competitors? Want to learn more about travel website marketing to increase bookings? Travel Business Success Radio Podcast episode #77. “HOW TO DOUBLE YOUR TOURISM LEADS, BOOKING AND PROFITS”. This is the second and last part of a two-part webinar training series focused on helping you increase and convert all your leads to actual bookings in no time. Also, listen at the end of the show for a special announcement for a live training course with Tourism Tim Warren which is slated to start July 25th, 2019 called “How to Double Your Leads, Bookings & Profits”. Do You Have Competition? Need to Increase Your Bookings? It is no news that the travel, tour and attraction business industry is quite competitive. Many new businesses being started in various locations. This creates quite a strain on any existing business. This struggle should push owners to seek new travel marketing training skills that will give them a clear edge over the competition. A great way to learn new travel marketing tips is to listen to experts in the industry and gain new knowledge from their vast experiences. Who Is Tourism Tim Warren? Tourism Business Startup, Growth & Exit Expert “Tourism Tim” – Tourism Marketing & Customer Service Expert “Tourism Tim” Warren has been in the travel business industry for over 25 years. As a tour operator and ecolodge stakeholder and by helping 1000’s of global tourism, travel and hospitality stakeholders like you, he has garnered great experience in travel business startup, growth and exit strategies, mostly focused on marketing, sales, operations, management, customer service, leadership and business value building. He offers key travel marketing training tips to various businesses in the industry through his book, podcast, live and online trainings and web series. He is passionate about travel marketing training and dedicate his time and resources to help travel businesses maximize their potential. HOW TO DOUBLE YOUR TOURISM LEADS, BOOKING AND PROFITS PART II – TRAVEL MARKETING TRAINING – WEBINAR HIGHLIGHTS Get an In-depth Insight on How Different Factors Can Affect Buying Decisions (02:00 – 6:00) A clear knowledge of the various factors that affect buying decisions and how they truly come into play will help redefine and shape your travel website marketing strategies for better results. Targeting your travel advertising strategies through knowledge of these three factors will definitely increase your leads and bookings at an exponential level in no time. Find Out How Trust is a Key Factor that Affects Your Travel Website Marketing Strategies (06:00-10:20) The layout of your website, editorial content, social media reviews and other important factors go a long way to determine how much your audience will trust you. The right content on your website tells your audience that you are an authority in your field and will definitely keep them on your website a lot longer. Learn about a Simple Formula Using the Three Deciding Factors that will Help You Determine Your Credibility and Increase Your Bookings (11:00-15:40) This two-part formula focuses on how long you have been in business, and how many guests you have had. Putting these numbers together will give you an idea of how credible your brand appears to your audience. Get Access to Great Travel Marketing Training Tips and Tools on How You Can Put Your Best Foot Forward to Clients at All Times (18:00-20:06) You have to learn to integrate all your unique selling points into all your marketing strategies to keep your audience abreast of all the things you offer. These eye-opening tips will show you the parts of your business that your audience finds appealing and how you can leverage that for an increase in sales. The information discussed in this second part of the webinar goes deeper to explain all the intricacies of travel marketing training and how they can take your travel business to the next level. To get all the interesting tips and formulas shared in this webinar, Join in Now! Travel Marketing Training Here’s How to Double Your Travel Leads, Bookings & Profits Live Training with Tourism Tim Thanks a lot for taking the time to listen in today. I hope that you learned a lot from this series and are ready to employ all the new and exciting information you have received. If you are dealing with travel website marketing, lead conversions, bookings and profit setbacks, then you will definitely benefit from my course which addresses all these issues to the T! This new course will be available for half the price and can be accessed at www.travelbusinesssuccess.com/double-your-tourism-bookings
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    44 min
  • Tourism Marketing Training | How to Double Your Tourism Leads, Booking and Profits Part I of II | TBS76

    Tourism Marketing Training | How to Double Your Tourism Leads, Booking and Profits Part I of II | TBS76
    Jun 5 2019
    Do You need easy tourism marketing training advice from the experts with proven results? Have you been thinking of the best way to increase your leads and bookings? Do you want to convert more of your web traffic to real bookings? Are your competitors getting more bookings than you, even though you have better service and prices? Want to increase your effectiveness in Tourism marketing? Want to take your tour operator marketing strategies to the next level? Take some time to listen in to part I of this free online tourism marketing training webinar by tour operator expert, Tourism Tim Warren. Tourism Tim shares great insight on tourism advertising with key pointers on what converts travel shoppers into buyers that will take your tour operator business to the next level. How Can You Stand Out From Competition and Increase Your Tourism Bookings The tour operator business niche is quite saturated with a lot of businesses springing up in different parts of the world. Focus is, therefore, being placed on what sets a particular tour operator business apart from the rest. Most times, this is hinged on the strength of the company’s tourism advertising and marketing. All these being said, it is crucial to the success of your tourism business that you place a large emphasis on really understanding the psychology of travel shoppers and what motivates them to make a purchase with one operator over another. It comes down to trust. Listen and learn from this important tourism marketing training to get the necessary knowledge that will put you ahead of the ever-growing competition, and increase your leads and booking guaranteed! Who Is Tourism Tim Warren and Why Should I listen to Him? “Tourism Tim” – Tourism Marketing & Customer Service Expert Tim Warren, commonly known as “Tourism Tim” is a tour operator business and marketing expert with over 35 years of experience in various industries with a common focus on sales, business development, marketing, and entrepreneurial management. He has helped thousands of global tourism companies to increase their leads and promote their tourism business globally through consultations, podcasts, and insightful live and online tourism marketing trainings. He is also an author, adventure traveler and social entrepreneur. Listen or Download Podcast Here [smart_track_player url=”https://media.blubrry.com/travelbusinesssuccess/content.blubrry.com/travelbusinesssuccess/TBS76_Double_Bookings_I.mp3″ title=”TBS76 – How to Double Your Leads, Bookings & Profits, Part I of II” artist=”Tourism Tim Warren” social_linkedin=”true” social_pinterest=”true” ] How to Double Your Tourism Leads, Booking & Profits, Travel Business Success Webinar Highlights: TBS77 Learn How to Effectively convert Leads and Website Traffic into Real Bookings with Tourism Team’s 3-part tourism marketing training tips. (20:40-31:35) One of the key points of every tourism marketing training list is that your website has to be your biggest marketing tool regardless of whatever ads or promos you are running. Without a consistent generation of leads and sales on your website, you stand a risk of being out of a business regardless of how great your services or prices are. With a “Travel Website that Sells©”, your marketing and advertising costs are reduced drastically and you will generate more leads that translate into bookings with ease. Get Great Insight on What Could Be Causing High Website Bounce Rates and Low Conversion Rates (31:40- 34:50) This is largely hinged on how much your audience know and trust your business. If your services and unique selling point isn’t crystal clear on your website, it belittles all your tour operator marketing strategies and makes your audience uncomfortable with your brand. This could lead to an increase in bounce rates. Find out How a Mobile-Friendly Website can help Reduce Bounce Rates and Increase Leads (35:00- 36:40) The mobile version of your website should definitely reflect the best things about your business. A lot of potential consumers are on the internet all the time and they usually check out a brand on their phones before using a PC. A mobile-friendly website makes your brand easily accessible by your audience and definitely gives you an edge over your competition when it comes to tourism website marketing. Learn About the Key things that Influence the Purchasing Decisions of Consumers (37:00- 41-08) A lot of purchasing decisions are based on several factors like recommendations from past customers, social media reviews, editorial content, and website quality. The focus of any tourism marketing training for tour operator companies should be focused on these factors for best results. The information and strategies discussed in this free travel marketing webinar are incredibly important aspects of tourism marketing training and is a great way to take your tourism advertising strategies to the next level. To get in-depth ...
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    55 min
  • Facebook Tourism Advertising Tips | Online Travel Marketing with Tourism Tim & Chris Torres | TBS 75

    Facebook Tourism Advertising Tips | Online Travel Marketing with Tourism Tim & Chris Torres | TBS 75
    Apr 19 2019
    Are you curious about how Facebook tourism advertising can play a role on your tourism marketing to increase bookings? Do you want to know the right ways to harness the true potentials of Facebook advertising and social media marketing for the tourism stakeholders? Do you have unanswered questions on Facebook travel advertising? Then take some time to listen in as Chris Torres, a tourism and digital marketing expert and Tourism Tim Warren discuss the impact of Facebook on the tourism business. Chris and Tourism Tim answer top frequently asked questions on how tourism, travel and hospitality professionals can use this amazing tool to generate more quality leads and bookings. Facebook Tourism Advertising Tips to Market Your Tours, Lodging & Activities. Part I Does Facebook Advertising for Tour Operators Suck? Top Tips to Increase Bookings and ROI: Part II Best Facebook Ads Tour Operators Use to Increase Customer Awareness & Trust, Part 3 of 5 4 Steps to the Perfect Facebook Video Ad Sequence for Tourism Marketing: Part 4 Load more Why is this Facebook Important for Travel Marketing? It is no news that the tourism business is highly competitive. Different tour operator, lodges, attractions and travel vendors like you should always be looking for ways to stand out from your competition and attract more clients. This should make you highly focused on re-strategizing and improving your marketing strategies to appeal to their various audience demographics. Digital marketing must play a major role in tour operator businesses. Social media tourism marketing is the direct link between you and your clients. Facebook is one of the major and most popular digital marketing tools tour operators employ in their marketing strategies when done right… Facebook has over 2 billion active followers and has proven to be a highly effective digital marketing tool. Facebook’s algorithm knows its users to a large extent and this factor allows users to advertise their businesses in a highly targeted way. All these being said, it is imperative that tourism, travel and hospitality business operators take advantage of the marketing goldmine that is Facebook. If you want to learn how to leverage this amazing marketing platform to your advantage, you have come to the right place. This Travel Business Success podcast episode #75 takes you right into the intricacies of Facebook travel advertising and how you can tap into its seemingly unending resources for the growth of your travel business. FACEBOOK TOURISM ADVERTISING – TRAVEL BUSINESS SUCCESS 75 SHOW HIGHLIGHTS Are you a tour operator, lodge, hotel, attraction or travel agent and you tried out Facebook advertising and didn’t get any returns? Learn how to get the fundamentals right to get the best result (8:20-9:57) A lot of people get put off Facebook travel advertising after a few trials because they target the wrong audience and get the fundamentals totally wrong. The targeting accuracy on Facebook is pretty high and with the right tweaks, users will definitely get the best results. Is Facebook really a good platform for increasing my leads and bookings? (11:29-12:40) This largely depends on how users utilize the platform. Facebook tourism advertising can yield incredible results when utilized properly. It can also yield little or no results when users are more focused on immediate sales than creating appealing and consistent content to attract their desired audience. What are the best Facebook ads tourism operators can run to increase customer awareness and build trust? (17:09-21:50) The best ads usually start with a downloadable guide, Facebook pixel to keep track of traffic, the actual ad and of course, an ad that clicks back to the user’s email or website. Facebook video tourism advertising is also a great way to attract the audience to your page. Find out how the cost of Facebook tourism advertising can differ radically based on your location. (24:50-29:00) Facebook tourism advertisements definitely differ based on the location of the user. This is because some locations are way more competitive than others. However, if a user is in a location like Brazil or Mexico, he can advertise very cheaply on the platform. What are the best and most profitable types of Facebook travel advertising to run? (30:00-30:50) This largely depends on the user’s kind of audience. Are they more attracted to Facebook video tourism advertising strategies? Or do they appear to like single image or carousel ads? Users are advised to try different kinds of ads, monitor the results and find the one yielding more results. Facebook tourism advertising is very important to the growth of any travel business. It’s time tour operators begin to utilize the many available tools of the platform. If you are clueless or confused on how to get started, then LISTEN to this episode of Travel Business Success Radio Podcast NOW! How to Double Your ...
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    42 min