What if the only thing standing between you and the life you want... is fear?

In this episode, we unpack how to recognize fear, reframe it, and rip through it - whether you're launching a business, changing careers, or just stuck in your own head.

By breaking out of your comfort zone, you can start chasing something bigger.

Whether it’s starting your own business, changing careers, asking for a raise, or finally doing the thing you’ve been putting off - fear is the one thing standing in your way.

Tune in to discover:

✅How fear has shaped our business decisions

✅The truth behind self-sabotage and imposter syndrome

✅Real stories about taking risks (and the times we didn’t)

✅Why starting a business doesn’t need to be as scary as it feels

✅The importance of daily habits, accountability, and backing yourself

✅Why surrounding yourself with the right people will change your life

✅How we’ve learned to reframe fear into fuel for growth

If you’ve ever told yourself “I’m not ready” or “What if I fail?”...

This is the episode that will flip your mindset and help you take action.

Key Moments:

00:01:00 MacBook convert?
00:04:40 Fear as a survival system
00:09:20 Confidence in speaking gigs
00:12:40 Fears around parenthood
00:16:00 Comfortable vs challenged
00:19:40 Circle of influence
00:23:40 Coffee shop number test
00:29:00 The release valve strategy
00:32:20 Deathbed regrets
00:39:20 Win daily
00:43:00 Seven-day challenge
00:51:00 Future state

Hit play and discover why the only thing scarier than taking the leap is guaranteeing you'll be in exactly the same place next year.

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

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Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

From Housing Commission to a $30M Wellness Brand: How AJ Williams Built Revel Sauna From Scratch

Breaking free from housing commission and domestic violence, AJ Williams turned childhood trauma into a business superpower - launching Revel Sauna, a wellness brand now worth over $30 million.

What started with a pre-order eCommerce model turned into one of Australia's most disruptive health and recovery businesses.

In this raw, value-packed episode, we go behind the Instagram highlights to uncover the startup success story you haven’t heard.

Tune in to discover:

✅How AJ used unique and advanced market research techniques to validate his ideas

✅How brand positioning gave Revel a strategic edge over competitors

✅AJ’s step-by-step blueprint for validating a product idea without inventory

✅The mental toll of scaling and fighting the belief that you don’t deserve success

✅How to build a founder-led brand that sells through authenticity, not hustle culture

✅How pre-orders funded the entire operation before he even launched

This episode is a practical masterclass in startup validation, mental health and entrepreneurship, and building a team that scales with you - without sacrificing your family, sanity, or soul.

Key Points

00:01:00 Introduction and Background
00:02:20 Domestic Violence And Childhood
00:04:00 Business Partnership Origins
00:09:00 Sunglasses Business Exit
00:10:40 Innovation Cycle Research
00:12:00 Mental Health
00:14:40 Headphone Product Development
00:18:00 The Pivot to Saunas
00:27:00 Pre-order Model Strategy
00:30:00 Metrics and Calculations
00:32:00 Unique Content Strategy
00:35:00 Risk and Resilience
00:37:20 Success Psychology
00:42:00 Managing Self-Doubt
00:46:00 The Truth About Hustle Culture
00:50:00 Time Over Money
00:52:00 US Expansion Plans
00:58:40 Go-to-Market Strategy

Hit play to discover the blueprint behind Australia's fastest-growing wellness brand.

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👉Connect with AJ

https://www.instagram.com/iamtheajwilliams/
https://www.instagram.com/revelsaunas/
https://revelsaunas.com.au/

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

Most entrepreneurs treat sales like a dirty word, associating it with sleazy car salesmen and pushy tactics.

Yet sales is the #1 skill that determines whether your business succeeds or stalls.

Whether you're convincing your kids to eat veggies, negotiating which pub to hit on the weekend, or pitching your next business idea - you’re using real-world sales skills (without even knowing it)

In this episode of Two Blokes One Business, we break down how sales is actually about service, not manipulation.

You’ll discover practical sales frameworks, how to handle rejection, and the psychology of following up without being annoying.

Tune in to discover:

✅Why sales mindset matters more than any pitch

✅How to ask discovery questions that uncover real client needs - making the sales process much more effective

✅The truth about inbound vs outbound sales (and why both matter)

✅Why founders and freelancers must learn to sell (even if they hate it)

You’ll also hear real-world role plays, how to overcome the paralysing fear of cold calling - and why the best salespeople today are often quiet, process-driven introverts (rather than smooth-talking extroverts).

Key Points

00:01:00 Opening struggle
00:06:40 Sales misconceptions
00:10:00 Discovery questions
00:13:40 Inbound vs outbound
00:20:00 Doctor analogy
00:23:20 Fear of rejection
00:27:40 Following up creatively
00:32:00 Sales personality types
00:35:20 Closing techniques
00:40:00 Creating urgency
00:43:00 The Learning curve

Hit play and discover why mastering sales isn’t optional - it’s the bridge between dreaming and doing.

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/