What if the only thing standing between you and the life you want... is fear?

In this episode, we unpack how to recognize fear, reframe it, and rip through it - whether you're launching a business, changing careers, or just stuck in your own head.

By breaking out of your comfort zone, you can start chasing something bigger.

Whether it’s starting your own business, changing careers, asking for a raise, or finally doing the thing you’ve been putting off - fear is the one thing standing in your way.

Tune in to discover:

✅How fear has shaped our business decisions

✅The truth behind self-sabotage and imposter syndrome

✅Real stories about taking risks (and the times we didn’t)

✅Why starting a business doesn’t need to be as scary as it feels

✅The importance of daily habits, accountability, and backing yourself

✅Why surrounding yourself with the right people will change your life

✅How we’ve learned to reframe fear into fuel for growth

If you’ve ever told yourself “I’m not ready” or “What if I fail?”...

This is the episode that will flip your mindset and help you take action.

Key Moments:

00:01:00 MacBook convert?
00:04:40 Fear as a survival system
00:09:20 Confidence in speaking gigs
00:12:40 Fears around parenthood
00:16:00 Comfortable vs challenged
00:19:40 Circle of influence
00:23:40 Coffee shop number test
00:29:00 The release valve strategy
00:32:20 Deathbed regrets
00:39:20 Win daily
00:43:00 Seven-day challenge
00:51:00 Future state

Hit play and discover why the only thing scarier than taking the leap is guaranteeing you'll be in exactly the same place next year.

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

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Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

From Housing Commission to a $30M Wellness Brand: How AJ Williams Built Revel Sauna From Scratch

Breaking free from housing commission and domestic violence, AJ Williams turned childhood trauma into a business superpower - launching Revel Sauna, a wellness brand now worth over $30 million.

What started with a pre-order eCommerce model turned into one of Australia's most disruptive health and recovery businesses.

In this raw, value-packed episode, we go behind the Instagram highlights to uncover the startup success story you haven’t heard.

Tune in to discover:

✅How AJ used unique and advanced market research techniques to validate his ideas

✅How brand positioning gave Revel a strategic edge over competitors

✅AJ’s step-by-step blueprint for validating a product idea without inventory

✅The mental toll of scaling and fighting the belief that you don’t deserve success

✅How to build a founder-led brand that sells through authenticity, not hustle culture

✅How pre-orders funded the entire operation before he even launched

This episode is a practical masterclass in startup validation, mental health and entrepreneurship, and building a team that scales with you - without sacrificing your family, sanity, or soul.

Key Points

00:01:00 Introduction and Background
00:02:20 Domestic Violence And Childhood
00:04:00 Business Partnership Origins
00:09:00 Sunglasses Business Exit
00:10:40 Innovation Cycle Research
00:12:00 Mental Health
00:14:40 Headphone Product Development
00:18:00 The Pivot to Saunas
00:27:00 Pre-order Model Strategy
00:30:00 Metrics and Calculations
00:32:00 Unique Content Strategy
00:35:00 Risk and Resilience
00:37:20 Success Psychology
00:42:00 Managing Self-Doubt
00:46:00 The Truth About Hustle Culture
00:50:00 Time Over Money
00:52:00 US Expansion Plans
00:58:40 Go-to-Market Strategy

Hit play to discover the blueprint behind Australia's fastest-growing wellness brand.

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👉Connect with AJ

https://www.instagram.com/iamtheajwilliams/
https://www.instagram.com/revelsaunas/
https://revelsaunas.com.au/

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

Most entrepreneurs treat sales like a dirty word, associating it with sleazy car salesmen and pushy tactics.

Yet sales is the #1 skill that determines whether your business succeeds or stalls.

Whether you're convincing your kids to eat veggies, negotiating which pub to hit on the weekend, or pitching your next business idea - you’re using real-world sales skills (without even knowing it)

In this episode of Two Blokes One Business, we break down how sales is actually about service, not manipulation.

You’ll discover practical sales frameworks, how to handle rejection, and the psychology of following up without being annoying.

Tune in to discover:

✅Why sales mindset matters more than any pitch

✅How to ask discovery questions that uncover real client needs - making the sales process much more effective

✅The truth about inbound vs outbound sales (and why both matter)

✅Why founders and freelancers must learn to sell (even if they hate it)

You’ll also hear real-world role plays, how to overcome the paralysing fear of cold calling - and why the best salespeople today are often quiet, process-driven introverts (rather than smooth-talking extroverts).

Key Points

00:01:00 Opening struggle
00:06:40 Sales misconceptions
00:10:00 Discovery questions
00:13:40 Inbound vs outbound
00:20:00 Doctor analogy
00:23:20 Fear of rejection
00:27:40 Following up creatively
00:32:00 Sales personality types
00:35:20 Closing techniques
00:40:00 Creating urgency
00:43:00 The Learning curve

Hit play and discover why mastering sales isn’t optional - it’s the bridge between dreaming and doing.

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

From playing AFL in front of 80,000 fans at the MCG… To enduring a brutal public breakup on the hit TV show Married at First Sight (MAFS)… To now running a successful buyer’s agency.

Jake Edwards’ story is one of mental resilience, transformation, and the entrepreneurial journey that few truly understand.

In this deeply personal episode of Two Blokes One Business, Jake opens up about:

✅Life after being delisted from the AFL

✅The crushing anxiety attacks that stopped him driving to training

✅His mental health collapse and suicide attempt

✅The manipulation behind reality TV production on MAFS

✅How living on a Hare Krishna farm with no phone, caffeine, or contact with the outside world changed everything

You’ll hear how mundane tasks like moving firewood and milking cows became part of a healing ritual that helped Jake rebuild from rock bottom - ultimately rediscovering his identity, purpose, and business mindset.

Now, Jake is thriving as a buyer’s agent in Queensland, using the very same resilience and focus from elite sport to serve others on their property journey - all while continuing to advocate for mental health in business.

Key Points

00:00:00 Warning about this episode
00:02:00 Jake's background and AFL career
00:11:00 Depression diagnosis
00:14:00 Panic attacks
00:21:20 Suicide attempt
00:29:20 Public speaking burnout
00:31:00 Decision to join Married at First Sight
00:37:20 Reality TV manipulation and editing tactics
00:45:00 MAFS cheating scandal
00:49:00 Introduction to Hare Krishna farm
00:52:20 Moving firewood as meditation practice
00:56:00 Life transformation during farm experience
01:16:40 Building a successful buyer's agency

If you're struggling with your mental health, you're not alone...

Please reach out to Lifeline: 13 11 14 (Australia).

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👉Connect with Jake:

https://www.instagram.com/jake_edwards_official
https://edwardsandsmith.com.au/

-

👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

92% of people never reach their goals because they avoid short-term discomfort.

This episode shows you how to break that cycle and build unstoppable momentum in business and life.

Harvey and Adam grew their recruitment company, HARWELL, from zero to consistent 100% year-over-year growth by following one simple rule: when faced with a choice, they picked the uncomfortable option every single time.

From posting daily LinkedIn videos despite hundreds of failed takes, to accepting a high-pressure public speaking gig just three days after returning from a Vegas trip.

Adam and Harvey are proving that fear is rarely a true danger – it’s often just your brain protecting you from imagined risk.

In this episode, they break down:

✅Why fear of failure holds more entrepreneurs back than lack of knowledge or resources.

✅The idea of “comfortable discomfort” - staying in a painful but familiar situation like a job you hate instead of pursuing the unknown possibility of success.

✅The micro-reps (daily discomforts like cold calling) and macro-reps (big leaps like starting a business) you need to train your “discomfort muscle” for long-term growth.

✅How consistent small risks create a compound effect that transforms your business and life.

Whether you’re an entrepreneur, startup founder, business owner, or ambitious professional, you’ll take away practical strategies for pushing through the fear, building resilience, and making decisions that create lasting results.

Key Points

00:00:00 Welcome Back
00:03:00 Hiring an EA
00:07:00 Cave You Fear
00:10:40 Imposter Syndrome
00:13:00 Primitive Brain
00:17:00 92% Failure Rate
00:22:00 Training the Muscle
00:26:00 Speaking Gig Decision
00:31:00 Butterfly Effect
00:35:20 Hard Choices Easy Life
00:40:00 Team Video Stories
00:43:20 Cold Calling Avoidance
00:46:00 Dreams Die
00:50:00 Harvey's Journey

Stop letting that voice in your head convince you to take the easy path - the guilt from avoiding hard choices weighs way more than just doing the damn thing.

-

👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

What happens when you lose 95% of your revenue overnight… and still refuse to believe life is happening to you?

Rebecca Adehill knows - because she lived it during COVID.

Instead of giving up, she chose to see that life was happening for her - and rebuilt from the ground up to become a multi-million dollar business mentor and one of the most respected voices in female entrepreneurship.

In this episode of Two Blokes, One Business, we unpack how Rebecca scaled her online business strategy with structure, intention, and a radical mindset shift - whilst avoiding the ‘hustle harder’ mentality.

She reveals how she built a coaching business that now runs on passive income and aligned systems, helping thousands of women in business scale with flow, not force.

You’ll learn the exact frameworks she used to move from burnout and emotional rock bottom - to building a freedom-based business model that serves her family, her lifestyle, and her purpose.

We cover:

✅Why imposter syndrome is often a sign of growth (not weakness)

✅The moment that forced Rebecca to unbecome everything holding her back

✅What she teaches entrepreneurs about clarity, belief, and execution

✅How to run a business that supports your life, not consumes it

✅Why your visibility matters more than your perfection

Whether you're just starting out or you're hitting a growth ceiling, this episode gives rare access to the inner world of someone who isn’t afraid to show the reality behind the highlight reel.

Key Points

00:03:20 - Swedish Beginnings
00:06:00 - The Day Everything Changed
00:16:40 - F45 to Freedom
00:22:00 - 15 Hours to Empire
00:29:00 - Breaking the Worthiness Trap
00:38:20 - Energy Creates Momentum
00:46:00 - Why Success Triggers Others
00:54:00 - Money and Neutrality
01:02:20 - Navigating Devastating Loss
01:10:00 - Building Brand Over Strategy
01:17:00 - Three Pillars of Empire

If you’ve ever felt stuck, overwhelmed, or like you’re too late to make your dream business work - this conversation will show you the mindset shifts and systems that change everything.

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Connect with Rebecca Adehill

https://www.youtube.com/@rebecca_adehill
https://www.instagram.com/rebecca_adehill
https://www.facebook.com/rebeccaadehillbiz
https://www.rebeccaadehill.com/

-

👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

You know that brutally honest mate who tells it like it is? That’s exactly what you’re getting in this unfiltered chat between HARWELL. founders Adam Powell and Harvey Rivers.

Join them as they dive into the gritty reality of building a startup business from scratch.

The lads also share their “hot takes” on the decisions that keep entrepreneurs up at night - from hiring and culture, to leadership and growth.

It's a real-time look at the challenges and contradictions every early-stage founder faces.

Key business questions covered:

✅Is company culture more important than salary when hiring top talent?

✅Should founders hire friends, or is that a recipe for disaster?

✅What is the most effective leadership style?

✅When should you fire fast, even if someone is performing on paper?

✅Is LinkedIn more powerful than your website when you're building your brand?

Adam & Harvey also reveal the cost of growth, how they handle toxic top performers, and why business leadership isn't about being the smartest person in the room.

They also explore:

👉The real ROI of team perks, culture-building retreats, and founder vulnerability

👉Why personal branding and authenticity matter more than polished websites

👉How values, identity, and lifestyle impact your ability to scale

👉The uncomfortable truth about replacing underperformers

👉How to scale a business without losing yourself in the process

Key Moments:

00:01:00 Hot Takes Introduction
00:02:20 Culture vs Salary
00:08:00 Company Culture Responsibility
00:12:00 ROI on Perks
00:16:00 Fire Fast Philosophy
00:20:40 Toxic Top Performers
00:22:20 Leadership and Likability
00:25:40 Founders Hiring Friends
00:30:00 Founder as Brand
00:34:00 LinkedIn vs Website
00:41:00 Rapid Fire Round
00:48:40 Business Hill to Die On

Whether you're a recruiter, consultant, startup founder, or just figuring out how to grow a business - this episode gives you a dose of truth and reality that you might need.

-

👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/

Running a business in Australia and feeling out of your depth when it comes to finances? You’re not alone.

In this episode of Two Blokes One Business, we sit down with Mitch Calley from Wakefield Pacific Accounting & Business Advisory.

Mitch is a top-tier accountant helping small businesses scale with smart financial strategy.

This episode is packed with real-world business finance tips and opinions for founders, entrepreneurs, and directors.

Whether you're struggling with cash flow, confused about business structures, or finally making enough to consider tax planning - this conversation could save you serious money and headaches.

You’ll learn:

✅When and how to switch from sole trader to company or trust

✅The real reason most profitable businesses still run out of cash

✅How to use a self-managed super fund (SMSF) to invest in your business

✅Key financial reports every founder must understand

✅How to protect your personal assets as a business owner

✅When to hire vs. do it yourself (from bookkeeping to tax planning)

✅Smart strategies for paying yourself and managing tax like a pro

This is a deep dive into the financial foundations that separate successful founders from stressed ones.

Key Points

00:04:20 Sweet spot clients and service levels
00:06:40 High earner tax strategies for employees
00:09:00 Self-managed super fund
00:14:00 Employee to business owner mindset shift
00:19:20 Research before starting your business
00:24:40 Business structures 101
00:30:20 Cash flow management
00:36:20 Industry-specific metrics
00:43:40 When to outsource vs DIY approach
00:54:20 How and when to pay yourself
01:01:00 Common accounting myths debunked

If you're in business, making money, and want to scale profitably and sustainably, this episode is for you.

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Connect with Mitch Calley:

Whether you're a start-up or industry titan looking to scale - Mitch and the team at Wakefield Pacific can help you navigate and conquer your business landscape.

https://www.instagram.com/wakefieldpacific/
https://www.facebook.com/wakefieldpacific/
https://www.linkedin.com/company/wakefield-pacific-accounting-business-advisory
https://www.wakpac.au/

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*Disclaimer* The information in this episode is general in nature and does not constitute personal financial, legal, or tax advice. Always consult with a qualified professional to assess your individual circumstances and goals before making any financial decisions.

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

-

Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/