In this episode, Harry and Jess dive into the world of customer personas and journey mapping. They unpack how understanding your audience’s psychological drivers can lead to smarter, more impactful marketing decisions—touching on examples from tech, travel, and user experience design.

They also discuss how businesses can use these insights to connect with customers in more authentic, emotionally intelligent ways.

If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!

Learn more about us on umidigital.co.uk

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In this episode, Harry and Jess explore how strategic partnerships are crucial for enhancing hotel experiences. Drawing on their insights from ITB Berlin, they discuss the importance of collaboration between service providers and tech companies to optimise tech stacks and create seamless guest journeys.

They also highlight creative partnership marketing strategies that hotels can leverage to build stronger connections with guests and the local community, ultimately delivering a more compelling hotel experience.

If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!

Learn more about us on umidigital.co.uk

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AI is no longer a distant concept—it’s here, and it’s transforming the way agencies work. But what role do agencies play in a world where AI can automate, optimise, and even create? In this episode, we explore how agencies (including us at Umi) can adapt, where human touch and expertise still matters most, and how to stay ahead in an AI-driven future.

If you enjoy the episode, share your thoughts on LinkedIn or Instagram and tag us. Let’s keep the conversation going!

Learn more about us on umidigital.co.uk

Hosted on Acast. See acast.com/privacy for more information.