This week, we look at the marketing of violent sports.

Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s.

We’ll analyze how WWE pro wrestling took a page from Rickard to create spectacles.

And we look at the phenomenon that is the UFC – and how mixed martial arts promotion can be carbon-dated all the way back to Rickard in the ‘20s.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.

Hosted on Acast. See acast.com/privacy for more information.

This week, we look at weird, unhinged advertising.

Like the “PuppyMonkeyBaby” Super Bowl commercial.

The sad Skittles commercial where everything a man touches turns to Skittles.

A leather diaper you can wear to heavy metal concerts so you won’t miss any songs.

And a pizza that takes a year and a half to be delivered to your home.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.

Hosted on Acast. See acast.com/privacy for more information.

This week, we listen to the most creative use of sound and voice.

Like the mattress company that gave people discounts based on how loud they snored.

We’ll explore a radio campaign that says ugly is a superpower.

And we’ll play a vinyl record that was left out in the sun that warns people about the harmful effects of UV rays.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.

Hosted on Acast. See acast.com/privacy for more information.