Dramatic car stunts are not just the stuff of movies.

They’re also the stuff of car commercials.

We’ll talk about one ad where skydivers risked their lives spelling out the word “Honda” in the sky, a commercial where a car speeds on the roof of a skyscraper, and a story about a car that was dropped from an airplane - and the parachute didn’t work.

This week, it’s our annual Brand Envy episode.

We look at four brands that I admire.

One is a cosmetics empire started by a woman in an era when women couldn’t even vote.

One is a band I have a soft spot for.

Another is a family-owned business that has lasted 88 years.

The fourth is a TV show that broke records.

And they all have one thing in common – they succeeded against all odds.

This week, we talk about Pet Marketing.

The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.

We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra.

We’ll flip through IKEA’s CAT-alogues and DOG-alogues.

And we’ll explore Dolly Parton’s “Doggy Parton” fashion line.

This week, it’s our annual “Bookmarks” episode.

We read a lot of books to research this show, and often we stumble on great stories that don’t fit our regular episodes.

So we save them up for this show.

We’ll talk about a new book on SNL producer Lorne Michaels, we’ll take a few notes from a famous songwriter, and we’ll talk about a Bible with a wicked typo.

This week, we look at how the marketing industry seizes pop culture moments.

We’ll talk about a website that got national attention by making a bold prediction about a TV show.

How A1 Steak Sauce caught the funniest – and luckiest break.

And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers.

This week, we look at public service announcements.

PSAs have to compete with - not just other PSAs - but with all other commercials out there.

And do it with an iota of the budget. It requires exceptional creativity.

We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors.