In this episode of UnF*ck My Startup, we sit down with Pukar Hamal, the founder of SecurityPal, who has defied the conventional VC playbook. Pukar shares the story of his last startup, where a mind-numbing 200-question security questionnaire almost killed a game-changing deal. That frustration led him to create SecurityPal, a company that literally does the work for you by having a team of 250 experts and AI to complete these questionnaires. He raised a $20M seed round from one of the best firms in the world and then did what every VC fears most: he became profitable.


SecurityPal offers a free trust center at freetrustcenter.com to help companies communicate their security posture easily and deflect questionnaires.


Links:

Security PAL: https://www.securitypalhq.com/

Pukar Hamal's LinkedIn: https://www.linkedin.com/in/pukarhamal/

Adam Robinson's LinkedIn: https://www.linkedin.com/in/retentionadam/

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

This week on UnF*ck My Startup, we sat down with Irina Novoselsky, the CEO of Hootsuite, to discuss her unique approach to personal branding and social media. Irina shares her journey from a Ukrainian refugee to leading a 1,500-person company, and why authentic, first-person content is a non-negotiable for modern leaders.

If you've ever felt held back by the fear of "messing up" on social media or struggled with a blank page, this episode is for you.


In this episode, you’ll learn:

The Power of Data: The math behind social media, including a staggering statistic that 77% of buyers look at a company's and its executives' social media content.

The Gen Z Factor: Why the new generation of buyers, Gen Z, are forgoing Google and turning to social media to research purchases, and their double likelihood to buy from brands they follow.

From Text to Video: How Irina overcame her struggles with writing and embraced video, finding it a more natural and authentic way to communicate with her audience.

The "Vibe" of the Algo: Insights from a LinkedIn executive on what the algorithm loves (and hates), and how to structure your posts for maximum engagement.

Strategic Engagement: The 70/30 rule for social media: spending 70% of your time commenting and 30% on self-posting to boost your profile's distribution.

The 9 to 1 Ratio: A powerful principle for building an audience by giving them valuable, educational content 9 times before asking for something in return.

The CEO's Playbook: Why announcing product features and awards is a "buzzkill" and how to instead turn your company's journey into an unfolding drama that your audience can connect with.

Get ready to unf*ck your social strategy and leverage your personal brand to drive real business results!


👇
Follow Irina → / irina-novoselsky
Check out Hootsuite → https://www.hootsuite.com/

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

This week on UnF*ck My Startup, Adam Robinson and Pete Crowley welcome Taylor Haren, the mastermind behind sending millions of emails a month for companies like Fixer and RB2B!

If you're wondering how to scale your cold email outreach, navigate the ever-changing spam filters, and get real results, this episode is for you.


Inside this episode:

-Infrastructure for Scale: Learn how to send 5,000 emails a day (and plan for 15,000) using 250 email accounts across 125 domains, and what happens when you push to 8.5 million emails a month.

-The Truth About Warmup: Discover why "warmup" is more about diluting your complaint pool than mimicking human activity, and the surprising results of A/B tests on new domains.

-Finding Your Leads: Taylor reveals his multi-vendor approach to building massive and effective prospect lists, including Apollo, Bounceband, Lead Magic, and Wizza.

-Cracking the Copy Code: Understand why "copy is king" and how even subtle changes (like "AI" vs. "ai") can drastically affect deliverability and reply rates.

-Beyond the Sequence: Challenge traditional notions of multi-touchpoint sequences and learn why a single, highly relevant email can be more effective.

-Get ready to unf*ck your cold email strategy and scale your outreach like never before!

👇
Follow Taylor → https://www.linkedin.com/in/taylorharen/
Check out Sales Automation Systems → https://www.salesautomation.systems/

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

This week on Unf*ck My Startup:
We brought in Anthony Fletch—a full-stack B2B marketer who’s scaled GTM motions from both inside and outside the building.

No VC burn. No unicorn fantasies. Just practical, tactical sh*t you can actually do if you’ve got a good product and a small team.

We talk about outbound that converts, content that doesn’t suck, and how to run GTM without playing 2015 SaaS Mad Libs.

Here’s how it goes down:

00:00 – Fletch intro, bad wifi, and Chicago shade
04:30 – How B2B teams are f*cking up outbound in 2025
09:50 – What founders think “multi-channel” means vs. reality
15:20 – The new GTM stack: content, outbound, PLG, and what matters
21:00 – Why outbound is now a content game (and vice versa)
28:10 – Building trust with zero brand and no budget
35:40 – Product marketing ≠ feature marketing
41:00 – Live Q&A: ICPs, team structures, and channel sequencing
48:20 – Fletch’s advice for lean teams trying to grow without breaking

This one’s for the scrappy operators.
The no-bullsh*t, roll-up-your-sleeves growth playbook—delivered live.

If you’ve got $5K/month to spend and a dream—start here.

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

This week on Unfck My Startup:
We brought on a guy who built an AI startup, scaled to the moon, and sold it for $80M in cash… all in **six fcking months**.

No hype. No headcount. Just a killer product, crazy timing, and a founder who moved faster than everyone else in the market.

Maor breaks down exactly how it happened—from idea to acquisition—and takes live questions from the audience along the way.

Here’s how it goes down:

00:00 – Who the f*ck is Maor and what did he build?
04:20 – The $80M exit: how it started and how it ended
09:10 – Why AI made this kind of velocity possible
14:30 – Building fast, raising smart, selling quick
21:00 – Go-to-market with no brand, no content, no team
27:50 – The “nobody knows who we are” advantage
33:40 – What acquirers really care about (it’s not your pitch deck)
39:10 – Live audience Q&A: building, funding, and flipping in record time

This is founder porn—but with receipts.

If you’ve ever dreamed of going from zero to f*ck you money in under a year… Maor did it. And he tells you exactly how.

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

Eric Siu (CEO of Single Grain and co-host of Marketing School with Neil Patel) joins UnF*ck My Start Up to deliver a marketing reality check.

We dig into what’s actually working in B2B SaaS — and torch the tactics that should’ve been buried with Flash player. SEO? Dead. ABM? Evolving. Founder brand? Mandatory.

This episode is a playbook for marketers who are done wasting budget on channels that don’t convert.

Timestamps:
00:45 – Why SEO isn’t what it used to be
07:30 – The marketing strategy top SaaS companies are using right now
13:10 – Building a founder brand that doesn’t suck
18:50 – ABM that works without spamming LinkedIn
24:20 – Eric’s top channel bets for 2025
31:00 – The hidden cost of stale marketing tactics

🎥 Watch the full episode on YouTube: https://www.youtube.com/live/_ZK7wgkHuG4
🔗 Connect with Eric: https://www.linkedin.com/in/ericosiu/

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

Unf*ck My Startup: Jason Bay Returns
Last year, this episode broke our inbox. Jason Bay was that good. So we brought him back.

Jason’s the guy behind sales orgs at ZoomInfo and Gong. He’s trained over 1,000 reps. And he breaks down outbound like a damn scientist — no fluff, no bro-hacks, just frameworks that print pipeline.

If you're tired of guessing what works in outbound, start here.

What we get into:
– The new 3-message cold outreach framework that’s winning in 2025
– How to make AI your sidekick, not your spam cannon
– The problem with most follow-up sequences (and how to fix them)
– Why “personalization” is a trap if you don’t do this first

Watch the full episode on YouTube
https://www.youtube.com/@rb2b

Try RB2B — because traffic without pipeline is just a vanity metric
If you’re getting site traffic and not booking meetings, RB2B is the fix.
https://www.rb2b.com

Yes, the ridiculous t-shirt offer is still live
Our CEO’s face. Giant. On your back.
https://rb2bswag.itemorder.com/shop/home/
Use code: SHIRTDROP (US only)

Jason Bay on LinkedIn
https://www.linkedin.com/in/jasondbay

Weekly drops. Zero filler. Real tactics.
Subscribe. Share it with your sales team. Unf*ck your startup.

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/