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Unf*ck My Startup

Unf*ck My Startup

Auteur(s): Adam Robinson
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UnF*ck My Startup with Adam Robinson


I launched this show because most startup content feels... sanitized. Everyone talks about the wins, but skips the part where everything almost fell apart.

UnF*ck My Startup is where I get real with founders who are in the middle of building. We talk about what’s working, what’s not, and how they’re fixing it in real time. No sugarcoating—just raw, tactical conversations from people actually doing the work.


Each week, I host a live webinar with a founder who’s in the thick of it. Plus, I share every podcast I guest on—because let’s be honest, I go deep on those, too.


🚨 Weekly founder breakdowns
🎧 Available wherever you listen to podcasts
📹 Full video episodes every Wednesday on YouTube
🔥 Want the full archive—including guest appearances?


Go to RB2B Insiders, YouTube, or wherever you get your weekly podcast.


If you’re building and things feel a little messy—you’re not alone.

Let’s unf*ck it, together.

© 2025 Unf*ck My Startup
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Épisodes
  • Eric Siu: Stop Doing SEO Like It's 2015
    Jun 18 2025

    Eric Siu (CEO of Single Grain and co-host of Marketing School with Neil Patel) joins UnF*ck My Start Up to deliver a marketing reality check.

    We dig into what’s actually working in B2B SaaS — and torch the tactics that should’ve been buried with Flash player. SEO? Dead. ABM? Evolving. Founder brand? Mandatory.

    This episode is a playbook for marketers who are done wasting budget on channels that don’t convert.

    Timestamps:
    00:45 – Why SEO isn’t what it used to be
    07:30 – The marketing strategy top SaaS companies are using right now
    13:10 – Building a founder brand that doesn’t suck
    18:50 – ABM that works without spamming LinkedIn
    24:20 – Eric’s top channel bets for 2025
    31:00 – The hidden cost of stale marketing tactics

    🎥 Watch the full episode on YouTube: https://www.youtube.com/live/_ZK7wgkHuG4
    🔗 Connect with Eric: https://www.linkedin.com/in/ericosiu/

    Find out more
    https://www.linkedin.com/in/retentionadam/
    https://www.youtube.com/@retentionadam
    https://www.rb2b.com/


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    58 min
  • Most Cold Emails Are Trash. Here’s What Jason Bay Is Doing Instead.
    Jun 11 2025

    Unf*ck My Startup: Jason Bay Returns
    Last year, this episode broke our inbox. Jason Bay was that good. So we brought him back.

    Jason’s the guy behind sales orgs at ZoomInfo and Gong. He’s trained over 1,000 reps. And he breaks down outbound like a damn scientist — no fluff, no bro-hacks, just frameworks that print pipeline.

    If you're tired of guessing what works in outbound, start here.

    What we get into:
    – The new 3-message cold outreach framework that’s winning in 2025
    – How to make AI your sidekick, not your spam cannon
    – The problem with most follow-up sequences (and how to fix them)
    – Why “personalization” is a trap if you don’t do this first

    Watch the full episode on YouTube
    https://www.youtube.com/@rb2b

    Try RB2B — because traffic without pipeline is just a vanity metric
    If you’re getting site traffic and not booking meetings, RB2B is the fix.
    https://www.rb2b.com

    Yes, the ridiculous t-shirt offer is still live
    Our CEO’s face. Giant. On your back.
    https://rb2bswag.itemorder.com/shop/home/
    Use code: SHIRTDROP (US only)

    Jason Bay on LinkedIn
    https://www.linkedin.com/in/jasondbay

    Weekly drops. Zero filler. Real tactics.
    Subscribe. Share it with your sales team. Unf*ck your startup.

    Find out more
    https://www.linkedin.com/in/retentionadam/
    https://www.youtube.com/@retentionadam
    https://www.rb2b.com/


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    59 min
  • $0–$1M in 2025? Do This Instead - with Scott Leese
    Jun 4 2025

    Welcome to Unf*ck My Startup
    Not another sales podcast. Not another playbook dump. This is raw, live, no-fluff SaaS therapy — for founders, by founders.

    This week: Scott Leese.

    • 6x sales leader
    • 5x founder
    • 3x author
    • 12 unicorns
    • $25M ARR whisperer

    Scott’s helped more startups scale than your favorite sales bro has LinkedIn posts. He’s here to break down what’s actually working — and what’s killing your momentum.

    What we get into:
    – Why early GTM fails (and how to stop lighting budget on fire)
    – The “next hire” myth that’s stalling your growth
    – Fractional CROs: cheat code or crutch?
    – Building sales orgs that don’t implode at Series A

    Watch the live replay (with visuals + bonus chaos):
    https://www.youtube.com/@rb2b

    Want to see what RB2B actually does?
    Turn anonymous traffic into pipeline (real case studies):
    https://www.rb2b.com

    Claim your free “Ugly Mug” T-shirt (while it lasts):
    https://rb2bswag.itemorder.com/shop/home/
    Use code: SHIRTDROP (US shipping only)

    Stalk Scott Leese:
    https://www.linkedin.com/in/scottleese

    New episodes drop weekly.
    Subscribe, steal the playbook, unf*ck your startup.

    Find out more
    https://www.linkedin.com/in/retentionadam/
    https://www.youtube.com/@retentionadam
    https://www.rb2b.com/


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    56 min

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