In this episode of UnF*ck My Startup, we sit down with Pukar Hamal, the founder of SecurityPal, who has defied the conventional VC playbook. Pukar shares the story of his last startup, where a mind-numbing 200-question security questionnaire almost killed a game-changing deal. That frustration led him to create SecurityPal, a company that literally does the work for you by having a team of 250 experts and AI to complete these questionnaires. He raised a $20M seed round from one of the best firms in the world and then did what every VC fears most: he became profitable.


SecurityPal offers a free trust center at freetrustcenter.com to help companies communicate their security posture easily and deflect questionnaires.


Links:

Security PAL: https://www.securitypalhq.com/

Pukar Hamal's LinkedIn: https://www.linkedin.com/in/pukarhamal/

Adam Robinson's LinkedIn: https://www.linkedin.com/in/retentionadam/

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

This week on UnF*ck My Startup, we sat down with Irina Novoselsky, the CEO of Hootsuite, to discuss her unique approach to personal branding and social media. Irina shares her journey from a Ukrainian refugee to leading a 1,500-person company, and why authentic, first-person content is a non-negotiable for modern leaders.

If you've ever felt held back by the fear of "messing up" on social media or struggled with a blank page, this episode is for you.


In this episode, you’ll learn:

The Power of Data: The math behind social media, including a staggering statistic that 77% of buyers look at a company's and its executives' social media content.

The Gen Z Factor: Why the new generation of buyers, Gen Z, are forgoing Google and turning to social media to research purchases, and their double likelihood to buy from brands they follow.

From Text to Video: How Irina overcame her struggles with writing and embraced video, finding it a more natural and authentic way to communicate with her audience.

The "Vibe" of the Algo: Insights from a LinkedIn executive on what the algorithm loves (and hates), and how to structure your posts for maximum engagement.

Strategic Engagement: The 70/30 rule for social media: spending 70% of your time commenting and 30% on self-posting to boost your profile's distribution.

The 9 to 1 Ratio: A powerful principle for building an audience by giving them valuable, educational content 9 times before asking for something in return.

The CEO's Playbook: Why announcing product features and awards is a "buzzkill" and how to instead turn your company's journey into an unfolding drama that your audience can connect with.

Get ready to unf*ck your social strategy and leverage your personal brand to drive real business results!


👇
Follow Irina → / irina-novoselsky
Check out Hootsuite → https://www.hootsuite.com/

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/

This week on UnF*ck My Startup, Adam Robinson and Pete Crowley welcome Taylor Haren, the mastermind behind sending millions of emails a month for companies like Fixer and RB2B!

If you're wondering how to scale your cold email outreach, navigate the ever-changing spam filters, and get real results, this episode is for you.


Inside this episode:

-Infrastructure for Scale: Learn how to send 5,000 emails a day (and plan for 15,000) using 250 email accounts across 125 domains, and what happens when you push to 8.5 million emails a month.

-The Truth About Warmup: Discover why "warmup" is more about diluting your complaint pool than mimicking human activity, and the surprising results of A/B tests on new domains.

-Finding Your Leads: Taylor reveals his multi-vendor approach to building massive and effective prospect lists, including Apollo, Bounceband, Lead Magic, and Wizza.

-Cracking the Copy Code: Understand why "copy is king" and how even subtle changes (like "AI" vs. "ai") can drastically affect deliverability and reply rates.

-Beyond the Sequence: Challenge traditional notions of multi-touchpoint sequences and learn why a single, highly relevant email can be more effective.

-Get ready to unf*ck your cold email strategy and scale your outreach like never before!

👇
Follow Taylor → https://www.linkedin.com/in/taylorharen/
Check out Sales Automation Systems → https://www.salesautomation.systems/

Find out more
https://www.linkedin.com/in/retentionadam/
https://www.youtube.com/@retentionadam
https://www.rb2b.com/