Back with the first episode of the new year, the guys offer up their predictions for the general beer industry in 2026.

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For the final episode of 2025 the guys decide to hand out some very not physical awards in some very real and serious categories. Take this all seriously. At all times.

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A lot has been going on in the adult beverage world over the last couple weeks and the guys discuss some of the bigger ones including Siebel moving their school to Canada, Rogue abruptly closing shop and the feds put the ban hammer down on THC drinks.

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Tom Barris has been selling and marketing beer in Florida for over a decade. From working for local Florida breweries to selling beer for a Spanish, family owned brewery to now being at the helm of an importer that brings in some of Europe's premier beer brands. He's done a lot. Tom talks candidly with the guys about his career and the fun challenge of selling import beer in the American market.

UPDATE: Mike mentions in the intro the Global Beer carries Weihenstephaner. This is not correct and meant to be Schneider.

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Small breweries usually don't have the budget for a marketing person, let alone a team. What's it like to try to get word out about your brewery when your skillset doesn't include marketing and neither does your budget. The guys discuss marketing your brewery at a small scale.

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In the early 2010s it seemed like every aspiring brewery was crowd funding to kick start their businesses. After some businesses on the brink of closing tried to capitalize on crowd funding the method seems to have dried up for businesses. The guys discuss this and what they think happened.

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In the early days of craft beer the brewpub was a popular spot in many cities. Maybe they were known more as a restaurant that brewed beer than a brewery with food but chains of brewpubs were popping up all over the place. Today the days of the brewpub seem to be in the past despite many taprooms looking to add food. What went wrong and can brewpubs make a come back?

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A lot has happened with some of the US's larger breweries. The guys tackle some of the big news items such as 21st Amendment's closure, Jim Koch retaking the reigns of CEO at Boston Beer and Sierra Nevada's release of Pils.

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