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Unlike Marketing

Unlike Marketing

Auteur(s): Giuseppe Quarata
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À propos de cet audio

Unlike Marketing: Ditch the Dreary, Embrace the Daring Marketing from the eyes of entrepreneurs, and from the eyes of God. We explore how to build a business that thrives not just in the marketplace, but also aligns with your higher purpose. Join us as we chat with marketing rebels, challenge marketing norms, and explore fresh ideas to help you stand out from the crowd. This podcast is for business owners, entrepreneurs, and marketing maverick.Giuseppe Quarata Gestion et leadership Économie
Épisodes
  • Fired for DUI, Now Runs 8-Figure AV Empire with Ben Barkley
    Nov 14 2025

    For those seeking to integrate more AI into their business but feel overwhelmed, a call can be scheduled with me here: https://calendly.com/giuseppe-ofw/introductory-call.QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/CONTACT ME:🔹 quarataconsulting.com🔹 info@quarataconsulting.com---------------------------------------------------------------------Ben Barkley, owner of Digital Dreams , shares his incredible 20-year journey from working a "big boy job" at Dish Network to building an 8-figure commercial AV integration enterprise. Ben details the exact moment his life changed—getting a DUI that led to being fired —and how that "pebble" forced him into entrepreneurship. He discusses the critical pivot from chasing 10,000 residential customers to focusing on high-ticket commercial projects , the struggle (and eventual success) of building recurring revenue , and landing massive clients like Salesforce , Madison Square Garden , and BART.Key Takeaways:1. The life-changing DUI that launched his business.2. Why he pivoted from residential to commercial (and the headaches he left behind).3. The 20-year journey to build an 8-figure business.4. His strategy for building Annual Recurring Revenue (ARR) with Verkada.5. How he landed massive projects with Salesforce, MSG, and Penn Station.6. The health scare that forced him to stop expanding nationally.7. The importance of joining groups like Entrepreneurs' Organization (EO) to "skip levels".00:00 - Intro: How to Skip Levels in Business 00:37 - Welcome Ben Barkley, Owner of Digital Dreams01:33 - Starting 20 Years Ago at Dish Network03:08 - The DUI That Changed My Entire Life 03:57 - Doubling Pay with a Side Hustle04:42 - The Pivot: Residential vs. Commercial Clients07:28 - Why Residential Customers Were a Nightmare 10:13 - The Different Levels of Commercial AV11:00 - The Search for Recurring Revenue (ARR)16:46 - Hiring Strategy: 1099s vs. W2 Project Managers 20:00 - My Sales Strategy: 0% Marketing, 100% Referrals23:32 - Landing Massive Clients: Salesforce & MSG28:28 - Why I Stopped Expanding (Health Over Hustle) 41:40 - Conclusion: My Most Important Lesson as a "Late Bloomer"Connect with Ben Buckley (Founder of Digital Dreams)https://www.linkedin.com/in/ben-buckley-67907750/https://digitaldreams.com/

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    51 min
  • From Critique to Christlike: Reacting Without Tearing Down | THINK ON THESE THINGS
    Nov 7 2025

    Why do so many Christian conversations focus on criticism rather than reflection?


    In this first episode of Think On These Things, we explore what it means to fix our thoughts on what is true, honorable, and worthy of praise (Philippians 4:8).


    Here are the podcasts we mentioned in this episode:


    Den of Kings | KevOnStage, Ray J, Dr. Jay Barnett, Jonathan Majors & NLE The Great on Mental Wealth - https://www.youtube.com/watch?v=NeX11CYxq9w


    MIKE TODD on SEXUALITY, Fake GOSPEL & CHARLIE KIRK - https://www.youtube.com/watch?v=trVgjWYZVyA


    From mental health and marriage to grace and growth, we discuss the importance of focusing on the good — even when life and faith get complicated.


    Watch. Reflect. Think on these things.

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    41 min
  • Leaving a Toxic Career to Find God's Calling w/ Kate Bays
    Oct 24 2025

    For those seeking to integrate more AI into their business but feel overwhelmed, a call can be scheduled with me here: https://calendly.com/giuseppe-ofw/introductory-call.QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/CONTACT ME:🔹 quarataconsulting.com🔹 info@quarataconsulting.com---------------------------------------------------------------------Join us in this inspiring episode with Kate, a powerhouse in leadership development who shares her incredible journey from the front lines of broadcast journalism to finding her true calling. Kate opens up about the emotionally draining and soul-crushing moments that led her to leave a seemingly glamorous career in television news. She discusses how faith, prayer, and a desire to be present for her family guided her transition into leadership training, where she now feels perfectly aligned with her purpose. This conversation explores the challenges of navigating secular workplaces as a believer, the beauty of trusting in God's plan, and the profound lessons learned through motherhood.Key Points Discussed:1. Kate's experience as a broadcast journalist and the emotional toll it took.2. The transition from a high-pressure news career to leadership development.3. How God opened doors for her next career step in perfect alignment.4. Her current work with Bold Brave Me, a Christian entertainment network.5. Balancing a thriving career with being a mom to four boys.6. The importance of sharing one's testimony to connect with and help others.7 .A powerful message on being "fearfully and wonderfully made."---------------------------------------------------------------------Chapters00:00 - Intro: The Soul-Crushing Side of News Segment 02:00 - A New Mission: Bold Brave Me04:06 - Living a Called Life05:28 - The Disney College Experience Segment08:09 - Skills for a New Season10:58 - Navigating Ethics and Politics in News12:46 - The Moment I Knew I Had to Leave Segment 15:49 - Praying for the Next Step17:38 - How The Perfect Role Unfolded22:20 - Lessons in Fear from Children Segment 24:58 - Trusting God's Plan Over Fear36:16 - How Parenthood Reveals God's Love40:34 - The Core Message She Shares48:03 - Conclusion: Fearfully and Wonderfully MadeConnect with Kate Bays ( CEO of Virtual Agility)http://linkedin.com/in/katebayshttps://virtual-agility.my.canva.site/

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    50 min
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