How do you win as a franchisee? It’s not by just following the corporate playbook. The real magic is in the localplaybook.

This week, Rev and Arun are joined by Julie Wade, a powerhouse franchise marketer. She shares her tactical guide on what franchisees should control (like local Facebook pages) and what the brand must control (like Google My Business and the main CRM).

If you're a franchisee or franchisor, this is a must-listen. You'll learn how to balance brand standards with the local-level execution that actually drives traffic and builds a neighborhood following.

In this episode, you will learn:

• The 3 channels franchisees should own, and the 3 they should never touch.

• How to use the "Parent-Child" Facebook strategy to mix brand content with local posts.

• Why you MUST have a small, daily ad budget (and why organic reach is dead).

• How to use your CRM to save a "down" sales week by diagnosing the real problem first.

• Smart ways to incentivize guests (like points and contests) without resorting to profit-killing discounts.

Still think your POS is the center of your universe? You're already behind.

The post-pandemic "tech-drunk" era is over. It's time to get smart about your stack.

In this episode, Rev, Arun, and 20-year industry vet Chris Munz cut straight through the hype. They break down why your obsession with the "transaction" is killing your repeat business, and why your CRM—not your POS—is the true foundation for a future-proof restaurant.

Stop buying shiny objects and start building a frictionless customer journey that actually makes you money. This is the one you can't afford to miss.

What happens when a viral influencer campaign meets the reality of in-store operations? How do you ensure the digital promises you make are flawlessly delivered in the physical world?

In this episode, we bridge that gap with a truly unique guest: Peter Wiley, Director of Marketing & IT at Hothead Burritos. As both a corporate strategist for an 87-location brand and a hands-on franchisee for 11 of those stores, Peter lives at the intersection of high-level tech strategy and on-the-ground reality.

Tune in to hear a masterclass in building a cohesive, omnichannel experience that works for both your brand and your franchisees, including:

‣ The #1 question you MUST ask every tech vendor before signing a contract (Hint: it’s all about the POS).

‣ The ongoing debate: The pros and cons of requiring an app download versus embracing app-less loyalty.

‣ Why a Customer Data Platform (CDP) is the key to understanding the 70% of your guests who aren't in your loyalty program.

‣ Practical strategies for personalizing offers that actually increase visit frequency.