What happens when a viral influencer campaign meets the reality of in-store operations? How do you ensure the digital promises you make are flawlessly delivered in the physical world?

In this episode, we bridge that gap with a truly unique guest: Peter Wiley, Director of Marketing & IT at Hothead Burritos. As both a corporate strategist for an 87-location brand and a hands-on franchisee for 11 of those stores, Peter lives at the intersection of high-level tech strategy and on-the-ground reality.

Tune in to hear a masterclass in building a cohesive, omnichannel experience that works for both your brand and your franchisees, including:

‣ The #1 question you MUST ask every tech vendor before signing a contract (Hint: it’s all about the POS).

‣ The ongoing debate: The pros and cons of requiring an app download versus embracing app-less loyalty.

‣ Why a Customer Data Platform (CDP) is the key to understanding the 70% of your guests who aren't in your loyalty program.

‣ Practical strategies for personalizing offers that actually increase visit frequency.

'Limited Time Offers' are a staple in every restaurant's playbook, but too often they are a costly gamble that fails to produce a meaningful return. How do you move beyond the hype and into profit?

Join marketing strategist Anna Tauzin Neave as she pulls back the curtain on what it takes to create LTOs that don't just generate buzz, but build the bottom line.

Discover why measuring an LTO's success purely on sales is a massive mistake, and finally settle the debate: are LTOs an acquisition tool or a powerful retention powerhouse?

This is your guide to turning LTOs into a predictable engine for engagement.

That one-star review for missing ketchup just did more damage than you think. Rev Ciancio and Qubriux CEO Arun break down how to build a bulletproof online reputation. Discover AI-powered strategies to analyze feedback, predict operational issues, and turn your worst reviews into loyal fans.

#RestaurantMarketing #ReputationManagement #CustomerFeedback #Hospitality #Qubriux

Being "okay" at ten marketing tasks is killing your growth. It's time to be awesome at two. Outsourcing isn't about giving up control; it's about gaining the leverage to focus on what truly moves the needle. In this episode, Rev and Arun break down the strategic framework for deciding when to hire an agency versus when to use tech, and reveal the core marketing functions you should never hand over.

Tune in to discover what to outsource and what to own.

#RestaurantLeadership #MarketingTips #Outsourcing #Focus #Qubriux

Your email list is the one marketing channel you truly OWN. Are you using it to its full potential?

In this episode, get the complete playbook for mastering restaurant email marketing. Rev and Arun cover everything from the psychology of a great offer to the data behind smart segmentation. Learn why email is the hero of retention marketing and get the actionable tips you need to transform your strategy today.

Rev Ciancio & special guest Cherryh Cansler (FastCasual.com / Networld Media Group) are serving up the real talk: why focused marketing workshops are your ticket to serious restaurant growth.

This isn't theory; it's about actionable tactics (inspired by the #RestaurantMarketingWorkshop in Indy, June 2-3 – Qubriux is a proud sponsor!).

Tune in to hear why this is a non-negotiable.

#RestaurantMarketingTips #Podcast #LoyaltyStrategy #AIforRestaurants #Qubriux

Texts & WhatsApp for your restaurant: Incredible power, serious peril. 💥 With 90% open rates, it's tempting to go wild. But screw it up? You're digital toast. Rev & Arun are decoding how to use these direct channels like a pro – from consent and frequency to smart segmentation and avoiding that "creepy stalker" vibe. Learn how to make direct messaging your secret weapon.

#RestaurantPodcast #MarketingStrategy #SMS #WhatsApp #Qubriux