In this episode of VET S.O.S. The Scoop, James I. Bond, author of Brain Glue, reveals the secret psychology behind brand names that stick—and sell. From Hot Pockets to GoDaddy to In-N-Out Burger, discover how rhyme, alliteration, and emotional triggers can transform an ordinary idea into a market sensation.

James breaks down 14 powerful brain triggers, showing how veterans and entrepreneurs can use them to build compelling brands, create emotional connections, and boost sales. This isn’t just theory—these are the same strategies behind billion-dollar products and companies.

Whether you’re launching a new business, rebranding, or selling yourself as a service, this conversation will change the way you think about names, marketing, and success.

Get ready to learn, laugh, and leave with tools you can use right away.

#VETSOS #VeteranSuccess #Branding #MarketingHacks #BusinessGrowth #EntrepreneurMindset #JamesIBond #BrainGlue #NameThatSells

What does real veteran support in higher education look like? At the University of Missouri–St. Louis, Veterans Center Manager and Missouri Army National Guard Sergeant Martina Meng is leading the way.

In this episode, she shares how UMSL serves over 523 military-connected students with personalized benefits support, hands-on learning, and a community that feels like home. She explains why starting 60 days early matters, how veteran-inclusive differs from veteran-friendly, and why camaraderie is the key to retention.

Highlights:

• One-on-one GI Bill & State Tuition Assistance help.

• Student workers trained to guide peers.

• Partnerships with Veterans United, Northwestern Mutual & more.

• A safe, welcoming community that reduces isolation.

• Why UMSL is a top choice for veterans seeking belonging.

🎧 Subscribe to VET S.O.S. and never miss an episode.

#VeteranSupport #VeteranEducation #HigherEdForVeterans #VeteranInclusive #MilitaryConnectedStudents #GIBillTips #StateTuitionAssistance #NationalGuard #StudentVeterans #VETSOS

Jenna Griffith — military & first-responder spouse, author of Service & Soul, speaker, and workshop leader.

Transition isn’t “back to normal”—it’s a whole new mission. Jenna shares how spouses can navigate identity shifts, heal past wounds, and rediscover purpose through community, faith, and practical tools.

What We Cover

• Honest look at spouse-side transition: fear, identity, resentment

• Tools to stop self-sabotage and reframe limiting beliefs

• Building a tribe that can handle the “messy middle”

• What Service & Soul workshops look like (for spouses and couples)

• How Jenna mapped and wrote her first book (bootcamp method)

Connect with Jenna

• serviceandsoul.com

• jenna@serviceandsoul.com

• IG: @ms.jennagriffith

Support the Show

• Affiliated with The Neil Haley Show

• Sponsored by SpearPoint Solutions — www.spearpointonline.com (code VETSOS)

#VETSOS #VeteranEntrepreneurs #MilitarySpouse #PurposeDriven #FirstResponderFamily #ServiceAndSoul #VeteranSupport #TransitionResources #WomenWhoLead #FaithAndResilience #CommunityMatters

This week on the VET S.O.S. Military Transition Resources Show, we sit down with Marine Corps veteran, mental health advocate, and host of The JMach Podcast, JMach—a man on a mission to change the narrative around Veteran Mental Health.

After a failed attempt to become a police officer, a painful injury, and an identity crisis post-service, JMach spiraled into a dark place. But through therapy, community, and raw self-reflection, he found a path to healing. Today, he leads powerful conversations with veterans and first responders—on and off the mic—proving that vulnerability is not weakness; it’s strength.

In this unfiltered episode, Shawn, Keith, and JMach talk about:

• The mental health stigma in military and veteran communities

• How therapy works (and what happens when it doesn’t)

• Why childhood trauma plays a major role in veteran struggles

• The danger of isolation and the myth that meds “fix it all”

• How The Sandbox connects people who feel unseen

• Why families need to be educated, supportive—and protect their own mental health too

Whether you're in uniform, recently transitioned, or years removed from service, this is a conversation you don't want to miss. “You're not alone.”

🎧 For more from JMach, visit www.jmachpodcast.org
🌐 Check out all VET S.O.S. resources at www.vetsospodcast.com

#VETSOS #VeteranMentalHealth #JMachPodcast #TherapyForVeterans #PostMilitaryLife #VeteranSupport #MentalHealthMatters #TheSandbox #FirstResponderWellness #TraumaHealing #MilitaryTransitionSupport

Host Kingsley Scott welcomes decorated British Army veteran, author, and business strategist Jay Allen to The Scoop for an inspiring conversation on leadership, resilience, and post-service success. Jay reveals how his experiences from the battlefield shaped his career in the boardroom, drawing from his acclaimed book Battlefield to Boardroom: A Tactical Field Guide.

From navigating medical challenges to developing mission clarity and servant leadership, Jay shares the principles that help veterans and leaders alike achieve lasting success. Discover the transferable skills every service member should leverage, why mutual cooperation matters in any team, and how to transform adversity into opportunity.

Whether you’re a veteran preparing for civilian life or a leader seeking actionable strategies, this episode delivers practical tools and motivation to help you win your next mission.

#VeteranLeadership #MilitaryToCivilian #BattlefieldToBoardroom #LeadershipSkills #ServantLeadership #VETSOS #VeteranSuccess #CorporateStrategy #Resilience #MissionClarity

Army veteran Angeletha Long turned decades of logistics and operations into a thriving group-travel and retreat business. In this VET S.O.S. Veteran Entrepreneur Spotlight, Angeletha explains how she plans “door-to-destination” experiences with military-grade precision—coordinating accessibility, dietary needs, and excursions that reinforce a team’s goals. She also opens up about the hardest parts of entrepreneurship (marketing yourself after OPSEC), the importance of mentors and community (ACP, Boots to Business, local chambers), and how she designed work that keeps her present for family.

• Military planning skills map directly to group travel and corporate retreats

• “Rank doesn’t carry over”—earn credibility from scratch

• Systems for special diets, accessibility, and purpose-built excursions

• Mentorship and training accelerate the learning curve (ACP, Boots to Business)

• Practical ways to show up on social without oversharing

Guest linksWebsite: mydreamvacationtravel.com | Phone: 478-334-0177
LinkedIn: Angeletha-Long | FB/IG: “Angeletha-Long Cruise Planners”

SponsorSpearpoint Solutions — spearpointonline.com (use code VET SOS)

Don’t drown in the sea of transition—grab the VET S.O.S. lifeline.

#VeteranPodcast #VeteranEntrepreneur #TravelConcierge #BusinessRetreats #GroupTravel #MilitaryTransition #CruisePlanners #ACP #BootsToBusiness #VETSOS

Transitioning out of the military isn’t just about a new job — it’s about rediscovering your identity, redefining success, and finding purpose again. In this compelling episode of the VET S.O.S. podcast, we sit down with Lacy Gunnoe, a U.S. Air Force veteran and Director of Veteran Wellbeing at Camp Southern Ground, founded by Zac Brown of the Zac Brown Band.

Lacy unpacks the three core veteran programs at Camp Southern Ground:

✅ Warrior Week – An immersive, peer-led transition program using Gallup’s CliftonStrengths to help you build a post-military life around your purpose, values, and well-being.

✅ Warrior PATH – A groundbreaking program rooted in post-traumatic growth that offers healing and hope for those battling invisible wounds.

✅ Warrior Family Camp – A reconnective experience for military families that blends fun, emotional wellness, and quality time together.

Hear real-life success stories, like Carson—a young veteran who left Warrior Week and became a certified dog handler within months.

🎯 These programs are free to veterans. Travel, meals, lodging—covered.

🖥️ Learn more: CampSouthernGround.org
📧 Contact: lacy@campsouthernground.org

🎧 Subscribe and tune in every week for real stories and proven resources for military transition.
#VeteranPodcast #MilitaryTransitionHelp #VeteranWellness #WarriorPath #WarriorWeek #CampSouthernGround #VeteranCommunity #PostServicePurpose #VETSOS #TransitionSupport

In this episode of The Scoop, Kingsley Scott interviews Dr. Robert Turrill and Dr. Eddie Arambula, co-editors of Veteran Stories of Transition and Transformation. This remarkable book features 25 authentic veteran journeys, told in their own words, reflecting resilience, growth, and the life-changing impact of education.

Discover how USC’s Master of Business for Veterans (MBV) program became the backdrop for these transformative stories, the challenges of encouraging veterans to open up, and why sharing your own story is as healing for the writer as it is inspiring for the reader.

Dr. Turrill and Dr. Arambula reveal the pitfalls, breakthroughs, and lasting lessons of veteran storytelling — and why they believe your story matters more than you think.

📘 Available Now: Amazon | Barnes & Noble | Pine Peak Press
🔗 Follow Dr. Robert Turrill & Dr. Eddie Arambula on LinkedIn
#VeteranVoices #MilitaryLifeAfterService #HealingThroughStorytelling #USCVeterans #VeteranSuccess #LifeAfterUniform #MilitaryEducation #TransitionStories #VeteranHealing #VETSOS