In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes, General Manager of TQSolutions, sit down with Alexia Ellmers, Talent and Employer Brand Manager at Go1, to explore how one of Brisbane’s leading tech unicorns turned employee pride into a global advocacy movement.

Alexia shares how Go1 built its first employee advocacy program during a period of rapid growth, activating authentic voices, strengthening brand visibility across new regions, and inspiring employees to become confident ambassadors for the company. She unpacks the lessons learned from launching the initiative as a recruiter, linking it to commercial impact, and evolving it into a sustainable, culture-building strategy.

Whether you’re designing your first advocacy pilot, looking to prove ROI on employer branding, or trying to build momentum inside a changing organisation, this episode offers practical takeaways on timing, authenticity, and turning advocacy into influence.

Key Topics
01:00 – Meet Alexia Ellmers and Go1’s hypergrowth journey.
04:30 – Spotting the advocacy opportunity: engaged culture, global expansion, and low awareness.
08:00 – Making the business case: linking advocacy to cost savings, engagement, and reach.
11:30 – Launching the pilot: selecting participants, creating hype, and partnering with LinkedIn.
15:30 – Balancing control with authenticity: setting light guardrails and building trust.
18:00 – Driving engagement through Slack channels, prompts, and gamification.
21:00 – When to pause: running advocacy in sprints and adapting to business change.
24:30 – Evolving the program post-merger: internal storytelling and culture rebuilding.
27:30 – Red flags and lessons learned: timing, engagement health, and leadership alignment.
30:30 – Outcomes and future focus: brand visibility, global traction, and talent density goals.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod’s Employer Brand Series, David Macciocca flips the mic on his co-host, Grant O’Donnell, Employer Brand Lead at Nine, to explore what it takes to build and prove the value of employer branding inside one of Australia’s largest media companies.

Grant shares his journey from recruitment marketing to employer brand, how Nine developed an EVP that balances creativity with consistency, and why measuring impact in terms that leaders care about is critical.

Whether you’re stepping into your first EB role, looking to demonstrate ROI, or navigating stakeholder buy-in, this episode offers practical lessons on storytelling, influence, and scaling brand impact.

Key Topics
03:00 – Shifting from recruitment marketing to employer brand and the misconceptions along the way.
07:00 – Linking EB activity to candidate quality and stronger talent pipelines.
12:00 – Building Nine’s EVP: balancing creativity, consistency, and multiple brands.
18:00 – Why employee voices are central to employer brand storytelling.
23:00 – Grant’s advice for EB leaders on making an impact with limited resources.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams.

Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson.
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We sit down with Daniel Chait, CEO and co-founder of Greenhouse, fresh off the stage at the ATC. Making his first trip to Australia from New York, Daniel shares insights from nearly 14 years of running Greenhouse and processing almost a billion job applications.

Daniel describes the current moment as the most disruptive time in Greenhouse's history, driven by the convergence of AI, remote work, and fundamental shifts in the job market. His presentation focused on how AI is simultaneously creating overwhelm for recruiters while candidates get lost in the mix, but also how smart organisations are using AI to solve these very problems.

We discuss practical AI applications in recruitment workflows, from automated interview scheduling that factors in who's available and qualified, to AI-powered insights that summarise interview scorecards and highlight areas of agreement, disagreement, and uncertainty across hiring teams. Daniel draws a clear line in the sand: AI should provide decision support, but never make hiring decisions.

Daniel also addresses the elephant in the room – legitimate concerns about AI hallucinations, bias, and compliance and what this means for talent teams in the future.

Key Topics:
00:30 – Why now is the most disruptive time in 14 years of Greenhouse
01:45 – The "silver medalist" strategy: Movie tickets for final-round candidates
03:00 – How AI automates interview scheduling and insights generation
04:20 – AI-powered scorecard summaries: Highlighting confidence, disagreement and gaps
05:00 – Why fears about AI in hiring are legitimate and how to manage risk
05:40 – Monthly anti-bias audits and navigating global AI compliance
06:50 – The critical distinction: AI for decision support, not decision-making
07:20 – Australia vs. global markets: Same concerns, universal challenges

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!