In this episode, we sit down with Cathy Guske, member services director at AIA Virginia, to hear her story of transitioning from a media career to becoming a cornerstone of the association world. With more than 20 years at AIA Virginia, Cathy reflects on what has kept her inspired, from adapting member engagement strategies during the pandemic to making onboarding more personal and impactful. She shares lessons on leadership, the importance of understanding individual member needs, and what she’s learned from working alongside architects.

This episode is sponsored by Hilton Richmond Hotel & Spa / Short Pump.

In this episode, we sit down with Terry Monroe, CAE, executive director of the Virginia Society of Association Executives, as he reflects on his career and the future of the profession. Terry shares insights on professionalization, innovation, and navigating rapid change in the association space. He discusses the evolving role of mentorship in hybrid environments, the leadership potential of smaller associations, and the lasting value of lifelong learning. As he prepares to close this chapter, Terry celebrates the welcoming spirit of VSAE and shares why he remains hopeful about what’s ahead for associations.

This episode is sponsored by Novi AMS and Great Wolf Lodge Williamsburg.

VSAE ConneXions is produced by Association Briefings.

In this episode, we sit down with Abby Tammen, executive director of the Charlottesville Area Association of REALTORS® and newly elected president of the Virginia Society of Association Executives. Abby shares what excites her most about stepping into the VSAE presidency and reflects on the role of member engagement as a strategic priority. She opens up about balancing her career and personal life, the value of mentorship, and the importance of confidence, adaptability, and lifelong learning. Abby also celebrates the inclusive, collaborative spirit that defines the VSAE community.

VSAE ConneXions is produced by Association Briefings.