In this episode, we sit down with Cathy Guske, member services director at AIA Virginia, to hear her story of transitioning from a media career to becoming a cornerstone of the association world. With more than 20 years at AIA Virginia, Cathy reflects on what has kept her inspired, from adapting member engagement strategies during the pandemic to making onboarding more personal and impactful. She shares lessons on leadership, the importance of understanding individual member needs, and what she’s learned from working alongside architects.

This episode is sponsored by Hilton Richmond Hotel & Spa / Short Pump.

In this episode, we sit down with Terry Monroe, CAE, executive director of the Virginia Society of Association Executives, as he reflects on his career and the future of the profession. Terry shares insights on professionalization, innovation, and navigating rapid change in the association space. He discusses the evolving role of mentorship in hybrid environments, the leadership potential of smaller associations, and the lasting value of lifelong learning. As he prepares to close this chapter, Terry celebrates the welcoming spirit of VSAE and shares why he remains hopeful about what’s ahead for associations.

This episode is sponsored by Novi AMS and Great Wolf Lodge Williamsburg.

VSAE ConneXions is produced by Association Briefings.

In this episode, we sit down with Abby Tammen, executive director of the Charlottesville Area Association of REALTORS® and newly elected president of the Virginia Society of Association Executives. Abby shares what excites her most about stepping into the VSAE presidency and reflects on the role of member engagement as a strategic priority. She opens up about balancing her career and personal life, the value of mentorship, and the importance of confidence, adaptability, and lifelong learning. Abby also celebrates the inclusive, collaborative spirit that defines the VSAE community.

VSAE ConneXions is produced by Association Briefings.

In this episode, we welcome Whitney Meyerhoeffer, MPA, CAE, director of communications and chapter relations with the American Mental Health Counselors Association, for a wide-ranging conversation about leadership, authenticity, and the power of mission-driven work. Whitney reflects on how her early advocacy efforts and rural upbringing in Virginia’s Shenandoah Valley laid the foundation for her leadership style—grounded in hard work, innovation, and integrity. She shares practical insights into navigating the ever-evolving world of social media for nonprofits, emphasizing the importance of genuine engagement over perfection. We also dive into her commitment to building inclusive workplace cultures through transparency, respect, and trust, and get a behind-the-scenes look at exciting projects on the horizon at AMHCA, including a new journal platform and a strategic focus on data to better serve members.

VSAE ConneXions is produced by Association Briefings.

In this episode, we’re joined by Dima Ghawi, a globally recognized keynote speaker and leadership coach, whose work empowers individuals to break barriers and lead with purpose. As the closing keynote speaker for the upcoming VSAE Annual Conference (May 4–6 in Roanoke), Dima offers a powerful preview of the insights she’ll be bringing to the stage. She shares her personal story of resilience—overcoming cultural expectations and an abusive relationship—and how those experiences shaped her passion for bold, authentic leadership. Dima explores the importance of questioning the status quo, confronting fear and doubt, and shedding self-imposed limitations. She also emphasizes how personal growth and professional success are deeply connected, and why trust, vision, and vulnerability are essential to inspiring teams and building meaningful workplace cultures.

VSAE ConneXions is produced by Association Briefings.

In this episode, we sit down with Kenyon Salo, a top keynote speaker known for his expertise in inspiration, leadership, and adventure. As the opening keynote speaker at the upcoming VSAE Annual Conference (May 4-6 in Roanoke), Kenyon shares how calculated risks and preparation can lead to personal and professional growth. From childhood bike jumps to skydiving with the Denver Broncos, he reflects on the power of storytelling, overcoming fear, and embracing ‘The Bucket List Life.’ Tune in for an energizing conversation about crafting meaningful experiences, sharing impactful stories, and helping others along the way.

This episode is sponsored by the Doubletree Williamsburg Hotel and Conference Center.

VSAE ConneXions is produced by Association Briefings.

In this episode, we sit down with Sheryl Chasse, executive director of the Professional Insurance Agents Association of VA & DC, to explore her unique career journey from IT sales and insurance recruitment to association leadership. Sheryl discusses the evolving insurance landscape, the challenges of a hard market, and how COVID reshaped industry education. She also shares her approach to engaging younger members, developing future leaders, and the importance of community service through her work with the Special Olympics.

VSAE ConneXions is produced by Association Briefings.

In this episode, we chat with Melissa Andrews, president and CEO of LeadingAge Virginia, about her unique journey from art history major to a prominent leader in aging services. Melissa reflects on her early career as an assistant curator at the Hebrew Home in Riverdale, NY, and how it shaped her passion for serving older adults. She discusses the evolving landscape of aging services, addressing workforce and regulatory challenges, and highlights efforts to develop future leaders through programs like the Leadership Academy. Melissa also shares insights into her leadership style, rooted in humor and compassion, and emphasizes the importance of embracing change to drive organizational growth.

VSAE ConneXions is produced by Association Briefings.

Show notes

Melissa Andrews joined the LeadingAge Virginia staff as President & CEO in 2016. Melissa leads the overall affairs of the association and foundation, working closely with the Boards of Directors to advance the missions and elevate the conversation about aging in the Commonwealth ultimately impacting elders’ lived experience through policy and systems change, direct service expansion, and regulatory reform.

Melissa also serves as President & CEO of PositiveAge, a LeadingAge Virginia foundation, transforming the aging experience in Virginia by securing funds to build coalitions and develop innovative solutions to promote positive aging.

Prior to joining the LeadingAge Virginia team, Melissa spent 14 years at LeadingAge (national) developing her expertise in not for profit board governance and strategic planning.

Melissa was a class of 2010 LeadingAge Larry Minnix Leadership Academy fellow, holds the BoardSource© Certificate of Nonprofit Board Education, and in 2013, Melissa received The Coalition for Leadership in Aging Services’ Certified Aging Services Professional national certification. She is also a Dementia Friends Virginia Master Trainer.