What if your biggest setbacks are actually redirecting you toward your greatest opportunities? In this candid solo episode, Kelsey shares powerful stories of unexpected career pivots, mindset shifts, and marketing changes that taught her to embrace redirection as an entrepreneurial superpower. From getting let go from her dream job to moving cities during a pandemic, she reveals how learning to redirect—quickly and confidently—has been the key to her success.

• Why entrepreneurs must master the art of redirecting on the fly
• The unexpected phone call that ended Kelsey's dream job at Vega and launched her entrepreneurship journey
• How a pandemic move from Toronto to a small town challenged limiting beliefs about business growth
• Why Instagram stopped working for lead generation and what Kelsey did instead
• The mindset shift that turns failures into compass points
• Practical strategies for redirecting your business when things aren't working

1. Failure is your compass - When outcomes don't go as planned, that's not a dead end—it's directional guidance pointing you toward where you actually need to be
2. You can't control outcomes, but you can control your response - The power lies in how quickly and confidently you can redirect after disappointment
3. Marketing agility is non-negotiable - What worked last year won't necessarily work this year; attention and buyer behavior are constantly evolving
4. Limiting beliefs often mask opportunities - When Kelsey thought she couldn't grow her business in a small town, she created The Wave for Women Events and built the exact community she needed
5. Redirection is a skill you can develop - The more you practice pivoting instead of wallowing, the more resilient you become as an entrepreneur

• "Just because something is falling apart, it could actually mean that it's redirecting you to exactly where you need to be."
• "When we can make things that go wrong into things that actually go right, we become more resilient entrepreneurs."
• "Maybe everything you think is going wrong right now is actually going right because it's going to redirect you to somewhere you never could have imagined."

Resources Mentioned

• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram/Social: @KelseyReidl
• Vega (plant-based nutrition company)
• The Wave for Women Events (co-founded with Emily)
• Orangetheory Fitness
• Rachel Hollis Podcast
• Instagram and Google Ads for marketing

Kelsey Rele is an entrepreneur, consultant, and host of the Rain or Shine podcast. After being let go from her corporate dream job, she built a thriving consulting business over the past 8-9 years, specializing in helping entrepreneurs grow through strategic marketing and authentic brand building. She co-founded The Wave for Women Events, bringing together entrepreneurs in small towns across her region.

New York Times bestselling author and fitness icon Tosca Reno shares her remarkable journey from 204 pounds at age 38 to magazine covers and massive success, then through devastating loss and financial ruin, and ultimately to creating Transform with Tosca—a holistic wellness program that addresses what most weight loss plans miss: emotional self-care.

• How Tosca showed up for her first bodybuilding competition and magazine cover shoots despite being 20 years older than competitors
• The visualization technique that kept her motivated when she wanted to quit
• The refrigerator trick she uses to stay inspired on hard days
• How she went from unknown to New York Times bestselling author in just five years
• The career-changing moment when the "key model" showed up 35 pounds overweight
• Navigating the devastating loss of her stepson and husband, plus financial bankruptcy
• Why weight loss is often a symptom of deeper unaddressed trauma
• The four-word question that can change your life: "Who am I being?"
• What makes Transform with Tosca different from every other weight loss program

1. Success is when preparedness meets opportunity - Show up ready even when you're not the "chosen one." You never know when your moment will come.
2. Discipline comes from knowing your why - Connect deeply to the reason behind your goals. When you know why, the how becomes easier.
3. Emotional self-care is the missing piece - You can have clean eating and exercise down, but without emotional self-care tools, sustainable transformation remains elusive.
4. Do it in community, not isolation - The magic happens in sisterhood. Accountability partners and shared vulnerability create breakthroughs that solo efforts can't.
5. Ask yourself daily: "Who am I being?" - This simple filter can shift your attitude and actions in real-time, helping you align with the person you want to become.

• "I could see this me that was zinging with purpose and passion. I wanted to be her, and I could see her and I believed in her and she was calling me. So, I had no choice. I went."

• "Success is when preparedness meets opportunity. We have to do that even when you don't have evidence of success yet. We just have to believe it's there because we're all just one decision away."

• "When women come to me and say, I want to lose weight, they're not saying that they think that's the problem, but weight is a symptom and typically it's a symptom of a deeper unaddressed trauma."

• Tosca's Website: toscareno.com
• Tosca's Instagram: @toscareno
• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram: @KelseyReidl
• The Biology of Belief (book)
• Oxygen Magazine - Where Tosca's "Raise The Bar" column became the most widely read feature
• Raise The Bar - Tosca's groundbreaking column
• The Eat-Clean Diet series (Tosca's cookbooks - over 4 million copies sold)
• Transform with Tosca - 12-week holistic transformation program
• Robert Kennedy Publishing
• The Arnold Expo
• CanFitPro

Tosca Reno is a New York Times bestselling author, fitness icon, and transformational coach who transformed her life at age 40 from 204 pounds to competing in bodybuilding and gracing magazine covers. After selling over 4 million copies of her Eat-Clean Diet cookbooks and building a massive platform, she navigated devastating personal losses and financial ruin, which led her to create Transform with Tosca—a 12-week program that combines nutrition, exercise, and emotional self-care in a supportive community setting.

In this candid solo episode recorded during a tight one-hour window, Kelsey reflects on eight years of podcasting and shares raw insights about her recent panic spiral in December, the beauty of business inconsistency, and a game-changing mastermind lesson: if your life is boring, your content will be too. This episode is a masterclass in showing up even when you don't feel inspired.

• Celebrating 8 years and 400 episodes of podcasting
• Kelsey's December panic attack: white space, scarcity mindset, and discount codes she regrets
• Why the "best thing about entrepreneurship is inconsistency"
• The accountability power of having a team and manufactured deadlines
• How to hold yourself accountable when you're your own boss
• A pivotal mastermind lesson with Lori Harder on creativity and content creation
• Why your boring routine is killing your content (and what to do about it)
• The Stan's Fries epiphany: doing one thing exceptionally well
• How to create "life as content" without filming everything

1. Consistency beats perfection: Kelsey has shown up every week for 8 years, even when she didn't know what to say. The key is manufacturing accountability through team commitments and deadlines.
2. Business inconsistency is a feature, not a bug: Unlike a job that pays the same $4K/month regardless of effort, entrepreneurship allows you to make $100 one month and $100K the next. Embrace the waves.
3. Panic during slow seasons is normal but temporary: Kelsey's December panic (giving out discount codes, feeling like AI was making her obsolete) lasted 2-3 weeks. By January, business was back to normal. Don't make permanent decisions based on temporary feelings.
4. Boring life = boring content: If your week is the same routine on repeat (desk, Zoom, dinner, bed), you'll have nothing interesting to share. Creativity requires white space, new experiences, and intentional "doing cool shit."
5. Stay in your lane unapologetically: The Stan's Fries lesson—do one thing exceptionally well and don't waver when people ask you to expand. They only sell fries with salt and vinegar. No ketchup, no credit cards, no apologies.

"The best thing about being a business owner is the inconsistency. Let me say that again: the best thing about being a business owner is the inconsistency."

"If you look at your life right now and your life looks pretty boring, my guess is that your content isn't hitting."

"We often build confidence by keeping the promises we make to ourselves."

• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram: @KelseyReidl
• Mentor Collective Mastermind by Lori and Chris Harder
• Wave Mastermind (Kelsey's mastermind program)
• Rachel Melinda (DJ and content creator example)
• Stan's Fries (local fry shop in Kelsey's town)

Kelsey Reidl is an entrepreneur, fractional CMO, and host of Rain or Shine (formerly Visionary Life). She's been podcasting for 8 years, helping entrepreneurs show up consistently and build sustainable businesses. She runs the Wave Mastermind and specializes in marketing strategy, website design, and business growth. Kelsey is a mom to a 2-year-old, an avid mountain biker, and a firm believer in the "rain or shine" mentality.