Quick Summary

Cait, founder of Mind With Matter, shares her journey from working in Australia to returning to Canada to launch her mental performance and sports psychology business. In this honest conversation, she opens up about overcoming self-doubt, the importance of community, navigating challenging days as an entrepreneur, and why "mind with matter" beats "mind over matter" every time.

In This Episode

• Why Cait decided to leave full-time employment to start her own business
• The pivotal advice that changed her perspective: "The job you want might not exist yet"
• How she landed a contract with Canada Games (after thinking she'd "never get it")
• The difference between knowing your values and actually connecting with them
• Practical strategies for working through tough business days
• How to discern between fatigue and fear when motivation is low
• Building community in a new city as an adult entrepreneur
• Why curiosity and joy are essential tools for getting unstuck

Key Takeaways

• Trust the alignment: Instead of forcing outcomes, Cait operates from a place of abundance, trusting that what's meant to work out will work out—and that saying no to misaligned opportunities creates space for the right ones.
• Community is non-negotiable: From practitioner meetups to supervisor check-ins to honest conversations with friends, Cait credits her support network as essential to her success and mental health as an entrepreneur.
• "Good enough" is enough: On challenging days, Cait chunks down her tasks and asks, "What do I need to do to be good enough today?" This mindset shift removes the pressure to be extraordinary every single day.
• Actions precede feelings: Whether building community or starting a business, waiting for motivation or perfect conditions means waiting forever. Taking action creates the feelings you're seeking.
• Fatigue vs. fear: Learning to distinguish between genuine exhaustion and fear-based resistance is crucial. Cait test: Try working for 10 minutes. If momentum doesn't build, your body genuinely needs rest.

Memorable Quotes

"If I didn't try to execute some of these ideas, the pain of regret would be a lot worse than the pain of potentially failing at them."

"There's a very big difference between knowing your value and connecting with your values."

"Every car needs coolant. The more I try and push myself to be amazing on this shitty day, the harder it's going to be for me to show up tomorrow."

Resources Mentioned

Mind With Matter (Cait's business specializing in mental performance and concussion support)

Canada Games (where Cait served as mental performance consultant for Team BC)

Squamish, BC (Cait's current home base and community hub)

About the Guest

Cait Leavitt is a sports psychologist and mental performance consultant who specializes in concussion recovery support. After gaining experience working in Australia and with various athletes and teams, she founded Mind With Matter—a practice rooted in the philosophy of working with what is, rather than pushing through at all costs.

She currently serves clients from Squamish, BC, where she balances her work with her love of mountain biking and cycling.

Connect

Website: https://www.mindwithmatter.ca/

LinkedIn: https://www.linkedin.com/in/caitleavitt/

After a two-and-a-half-month hiatus, Kelsey returns to announce the podcast rebrand from "Visionary Life" to "Rain or Shine." This deeply personal episode explores the philosophy behind the new name, why consistency matters even when life gets hard, and how planting seeds during difficult seasons leads to future growth. Kelsey shares vulnerable insights about business ownership, seasonal transitions, motherhood, and the courage it takes to make changes when something feels stagnant.

• Why Kelsey took an extended break and what she learned during the pause
• The origin story of the "Rain or Shine" philosophy and what it means
• How the 52 Pickup Method led to the podcast rebrand
• The importance of showing up consistently, even when things are difficult
• Why business owners are feeling collective heaviness right now
• The 90-day accountability framework for understanding your current results
• Making November the best month ever with intentional planning
• Seasonal transitions and the gift of slower, more introspective seasons
• Behind-the-scenes updates: speaking gigs, WAVE event, teaching, and motherhood

• Your marketing plan isn't static—when something stops feeling good, it's okay to pause and reassess
• The "rain or shine" mentality means showing up consistently regardless of circumstances, knowing that sunny seasons follow rainy ones
• If you're unhappy with your current results, look back 90 days and take accountability for what you did (or didn't do)
• Planting seeds during difficult seasons changes your relationship with those challenges
• Slowing down in winter months isn't weakness—it's an opportunity for strategic thinking and planning
• Changing direction doesn't mean you're making a mistake; sometimes it's the exact risk you need to take

• "Planting seeds inevitably changes my feelings about rain." —Lucy Shaw
• "The more somebody complains, the less accurate their perspective of the world is." —Dr. Rangan Chatterjee
• "I want to know that there's sunshine coming on the rainy days... by planting seeds, we can enjoy the rainy season."
• "To kill time or to wish time away just feels like the biggest waste of life."

• Visionary 2026 Workshop: Annual business planning session on December 17th (www.kelseyreidl.com/2026)
• All Things Visionary Newsletter: Weekly insights at www.kelseyreidl.com/newsletter
• The 52 Pickup Method: Kelsey's framework for setting weekly goals
• My First Million Podcast: Discussion on the importance of unscheduled thinking time
• Ed Mylett Show: 90-day accountability framework
• Chris Williamson Podcast: Dr. Rangan Chatterjee's perspective on complaints
• Bandit Creative: Designed by Josie for the Rain or Shine rebrand

Kelsey Reidl is a marketing strategist, business consultant, and host of the newly renamed Rain or Shine podcast (formerly Visionary Life). With over 350 episodes and seven years of podcasting, she helps entrepreneurs build sustainable marketing strategies while navigating the ups and downs of business ownership. She's also a speaker on topics like ranking on ChatGPT, a course creator, and a mother balancing it all with her signature "rain or shine" philosophy.



• Instagram: @kelseyreidl
• Website: kelseyreidl.com
• Newsletter: kelseyreidl.com/newsletter

Seven and a half years. Over 300 interviews. Countless solo episodes. And now, it feels like the podcast is ready for its next chapter.

In this episode, I share a preview of where the show is heading, why podcasting continues to feel like the most authentic way to connect, and how I’ve been rethinking what truly matters in the content I create.

I take you behind the scenes of the rebrand currently underway with new cover art and fresh interviews already recorded, while reflecting on the balance between saying “yes” to opportunities and protecting your energy. I also share a powerful quote that has reshaped how I view time and priorities.

Together, we’ll explore the importance of knowing when to move quickly with intention, when to slow down and create space, and how to avoid the “anxious middle” that leaves us feeling stuck.

Plus, I’ll highlight why I consistently invest 10% of my revenue into events and masterminds, and how that commitment has elevated both my business and mindset.

What you’ll learn in this episode:

• Why podcasting still feels like the deepest, most authentic way to connect
• How to know when it’s time to reimagine your creative projects
• The “52 pick up” method I use for weekly goal-setting
• Why September energy can make us overcommit (and how to check yourself before you say yes)
• The difference between going fast, going slow, and getting lost in the anxious middle

KEY TAKEAWAYS

• Stop loving in the Anxious Middle

• Your Business doesn’t have to look like everyone else’s

• Isolation kills business

• It’s okay to rebrand and evolve

• Boundaries create freedom

TIME STAMPS

• [04:23] The “seven-year itch” and reflecting on the podcast’s evolution

• [08:00] Weekly goal-setting with the “52 Pickup Method”

• [11:40] Behind-the-scenes of the rebrand process

• [16:09] Saying “hell yes” vs learning to say no

• [19:14] Join our WAVE Elora In-Person Event

• [22:12] The importance of in-person events & communities

• [25:29] Why you can’t build a business alone



• [28:19] Going fast vs going slow in work and life

MENTIONED IN THE EPISODE:

• The 52 Pick Up
• WAVE Elora

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

What does it really take to build strength not just in the gym but in life and business?

This week we are sharing an episode where I sat down with Jennifer Van Barneveld (Coach JVB), owner of Strong Fitness Magazine and the powerhouse between Team Strong Girls. Her story is nothing short of inspiring.

Jennifer went from selling printer toner, to hitting what she calls her “MacDonald’s Miracle” rock-bottom moment, to building a 7-figure coaching business and leading one of the most recognizable fitness publications in the world.

Here’s what you’ll learn in this podcast

• Why you don’t need a perfect plan to start
• How to turn setbacks into fuel for growth
• The power of momentum and why clarity comes after action
• Jenni’s biggest lessons in leadership, resilience, and staying grounded through success.

If you’ve ever felt stuck, uncertain, or like you’re waiting for the “right time” to make your move, this episode is your reminder that strength isn’t about doing it all perfectly. It’s about moving forward, even when it’s messy.

TO CONNECT WITH JENNIFER:

Jenn’s instagram: https://www.instagram.com/Coach_JVB/

Strong Fitness Magazine’s Instagram: https://www.instagram.com/strongfitnessmag/

Team Strong Girls’ Instagram: https://www.instagram.com/teamstronggirls/

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

Kelsey dives into how to stay inspired, productive, and consistent in your business even when it feels like the whole world has checked out for the last week of Summer Holidays!

(But also, if you want to enjoy a dang holiday… please take it!!!)

She shares personal stories, practical strategies, and mindset shifts that will help you separate yourself from the pack during what can feel like a ‘slow time’ in business, and strategies to use this time to plant seeds for Fall success.

KEY TAKEAWAYS

• Why the “summer slump” doesn’t have to dictate your results.
• The power of separation season: how to get ahead when others are slowing down.
• Simple ways to set boundaries between work and fun hours.
• How to make your workspace (and work routine) feel energizing again.
• The difference between wearing your CEO hat vs. hobby hat — and why it matters most in the summer.

TIMESTAMPS

[1:30] Why “summer slump” is soo common for entrepreneurs

[2:53] Rewriting the narratives on why slow months don’t have to be slow

[4:19] How to leverage “Separation Season”

[5:22] Tip #1 Boundaries and structures work/play hours

[9:50] Tip #2 Jazz up your workspace to bring back creativity.

[11:53] Tip #3 Keep your CEO hat on (experiment, track data, and stay consistent)

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this episode, Kelsey dives into one of the most common struggles for entrepreneurs: feeling deflated, unmotivated, or directionless.

She shares her personal experiences, mindset shifts, and actionable strategies to regain confidence, rekindle motivation, and get back on track in your business.

Whether you’re dealing with a rough month, client setbacks, or just general burnout, this episode is packed with practical guidance to help you bounce back faster and stronger.

KEY TAKEAWAYS:

• Normalize deflated moments: Every entrepreneur experiences low confidence or dry spells; knowing this helps you respond faster instead of feeling stuck.

• Content constraints for motivation: Limit your platforms and output to reduce overwhelm; set achievable content goals and stick to them consistently.
• Surround yourself with the right people: Engage with mentors, masterminds, peers, or inspiring content to challenge your thinking and reignite drive.

TIMESTAMPS:

[0:51] Why low confidence and lack of motivation are normal in entrepreneurship

[2:51] the highs and lows of leaving corporate life to run your own business

[7:29] Return to rituals to regain energy and inspiration

[12:56] Tip #2 How to put constraints around content creation to build consistency

[15:17] How to overcome perfectionism and get content out into the world

[17:50] Tip #3 Surround yourself with inspiring people (mentors, masterminds, peers)

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this solo episode, Kelsey pulls back the curtain on the structure, focus, and boundaries that help her show up consistently in life and business.

She shares her personal goal-setting system, called “52 Pick-Up,” and explains how assigning just one focus per week has transformed the way she approaches personal development and business growth.

Kelsey also opens up about social burnout, the need for better boundaries as a creative entrepreneur, and how simplicity in business leads to more impact, more referrals, and more peace.

If you're overwhelmed by goal setting, overcommitting, or the ever-changing world of digital marketing, this episode will help you breathe, simplify, and focus.

KEYSTAMPS

• Structure creates freedom

• Try the “52 Pick-Up” method: Focus on one area of improvement for 7 days to avoid goal fatigue and build real momentum.
• Boundaries matter: Over-socializing can drain creativity. Knowing your energy limits helps you show up stronger in your business.

TIMESTAMPS

[04:00] The “52 Pick-Up” goal setting method

[12:00] The cost of overextending socially as a creative

[14:00] How boundaries recharge your business

[21:00] The secret to simplifying your business model

[22:00] The power of “trigger words” for generating referrals

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this solo episode, Kelsey shares a powerful reminder that sometimes the most unsexy habits in business, like tracking your numbers, are actually the most transformative.

Sparked from a candid conversation with her local barista, who casually mentioned the coffee shop was up 35% this summer, Kelsey dives into why knowing your data can fuel motivation, guide smarter decisions and unlock next level growth.

If you’ve been stuck in a season of “feeling it out”, this is your nudge to bring a little structure to your entrepreneurial journey.

KEY TAKEAWAYS

Wy fluffy advice like “just rest and receive” isn’t always the medicine your business needs

How to track both qualitative and quantitative data to align with purpose and profit

The difference between working hard on everything vs working smart on the right things.

TIME STAMPS

[01:20] The truth about fluffy advice in online business

[06:17] What it looks like to prepare based on real data

[10:21] How tracking uncovers what’s working

[12:46] Simplifying your workflow using smart data insights

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose