*****Please Leave Us A 5* Review on Your Favorite Podcast Player*****

EPISODE 100---We have hit the century mark for our published episodes, and we want to thank each and every one of you for tuning in to us.

This episode is a very special one for us because this is where we are giving our listeners insights into our past, ringside seats to our present lives, and a vision board to how we are trying to shape our future and our daughter's futures as well. The definition of the word "Legacy" is something that is passed on. Yet like most things, Legacy can take on many forms. A Legacy may be monetary or your assets, or like we discussed in earlier episodes about Generational Wealth compared to Generational Assets.

In the year of 2024, we as African Americans are seeing increases in certain areas. but decreases in others. These conditions have come about mainly due to legacies that were established well before the time captured at this moment. Those legacies left influence, money, and power to control the factors, measures, and decisions that benefit them the most. In this episode we talk about how we are now dealing with Legacies that are now spanning multiple generations, connecting past, present, and future, relaying messages of hope, fight, determination, knowledge, and perseverance.

Great Fitting Spring/Summer T-Shirt: High-Quality and Comfortable - Watch4TheHook Apparel Website

******Please Leave Us a 5* Rating on Your Favorite Podcast Player*****

In the world of social media, the algorithm which is a set of instructions that is designed to accomplish a task can be one of your best assets. Hopefully the main task you want it to do is bring attention to your company, find you some new customers, and bring your old customers back again and again. The success of these algorithms that are specified to help your business grow are crucial and not to be taken lightly. Especially if you are paying for advertising and these algorithms are not properly synced to your target or projected customer audience. We already talked in our "You Have to Pay to Play" episode how you have to spend money to potentially make money. Then think about you spending money for said algorithms and they are "flawed" from inception. That could be potential time and money wasted that your company really needed and possibly not recoup a financial reward from either.

Algorithms are mainly problem solvers. One of the biggest problems for small businesses is getting front of more people. Lots of people don't understand that an algorithm takes time to collect, analyze, and plot a strategy to achieve the goal the goal they were created for. Take this example, a company pays for 90 days of advertising with an advertising firm. The algorithm is created day 1. Days 1-30 the algorithm if collecting data. Days 31-60 the algorithm is now "tweaking" itself and trying to get "smarter". Days 61-90 the algorithm is now seeking and finding those potential customers your business surely needs. Tune in to this episode and listen to how you can deal when the algorithm is not being productive.

Business Monetization Assessment Call: Monetize Your Podcast - Watch4TheHook Apparel Website

Green T-Shirt w/ Island Vibe & Perfect Fit Features - Watch4TheHook Apparel Website

#algorithm #paidadvertising #advertisingagency #money #smallbusinesses #businesstips #analyzingdata #targetcustomer #targetaudience

*****Please Leave A 5* Review on Your Favorite Podcast Player*****

In the world of being an online, ecommerce-based business owner we have learned that internet advertising is a way of life. The hard part is that we all have a price to pay to help advertise our business. It may cost you a little, or it may cost you a lot, but nevertheless it will cost you. Advertising on social media has become more expensive as the years have gone by. There has been a significant price hike since the pandemic as well. It may even look like some social media channels are pricing out some small businesses. Some of these advertising packages are way more than some of these businesses can budget, so then they have to figure out more economical ways of trying to get their business in front of the masses. This where we talk about you have to pay to play in the latest episode of the Watch4TheHook Business & Entrepreneur Podcast.

Business Monetization Assessment Call: Monetize Your Podcast - Watch4TheHook Apparel Website

Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website

#advertisingbudget #posting #ecommerce #onlinesales #socialmedia