Épisodes

  • Entrepreneurs Need Ways to Destress from Being Business Owners
    Jun 12 2024

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    Business owners need to be able to find stress relief techniques to help with their mental stability.

    There is the notion that you are a business owner 24/7 and 365 days a year, and that is all find and

    dandy until it is not. Business owners are still one thing at their core and that thing is human. We try to

    push through all the ups and downs, but all those events can take a toll on you and your business. You

    will have to find ways to help you destress as a business owner and we are discussing some of those

    methods in this episode. One of the first things that come to mind is doing something with your family

    and those closest to them. Family time and fun family activities are great ways to take your mind off of

    things. The feelings of joy and happiness can be a monumental stress relief for business owner. We also

    discuss quite a few other ways to help entrepreneurs destress themselves and keep their sanity as being

    business owners. Business owners tap in and see if we can help you all out!!!!

    #businessowners #destressing #stressrelief #businessstress #overload #takeabreak #struggle #pressure #pressurepoints #familyfun #detach

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    22 min
  • You Deserve the Same Standard Business Practices as Everyone Else
    Jun 5 2024

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    Business owners have a due diligence to perform standard business practices. The practices can be defined as practices that must be followed while working for an organization. We are using this to piggyback off of our episode of Using Other People's Money. Financial institutions or financial lenders have a standard way of conducting business and small business owners are entitled to be treated fairly and properly throughout the process of looking into borrowing money. The business practices we refer to are the methods, procedures, rules, or tactics that a company follows in pursuit in its objectives to provide information of what their lending process or processes include. It is imperative that especially minority small business owners like us demand we get the same treatment as those larger companies get from lenders. There should not be in hidden agendas, hidden rules, or pitfalls not made away to the potential borrower from the beginning of the lending process. We have been encountering some issues with our loan officer from our financial lender and we have demanded that we get the same treatment as other real estate investment customers. Tune in to this episode to see how we are holding them accountable to the standards of business set forth by the business areas they deal with on a daily basis.

    #fianciallending #businessloans #standardbusinesspractices #smallbusinessloans #predatorylending #businessminset #businesssavy #businessplan #businesstips #understandingbusiness

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    27 min
  • Using Other People's Money (OPM)
    May 29 2024

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    How does a business survive? One of the main ways is constant and good financial stability. That financing can come from other people's money, or OPM. OPM is referring to borrowed capital that is used to increase the potential returns as well as the risks of a particular investment. This money must come from legal financial intuitions or registered entities to avoid legal ramifications. Business owners can use legal OPM to upgrade their business, take own investors, purchase items for their business, etc. Using OPM is not a fairly new concept, but it has had a lot of overhauls regulation wise in the past few decades. We are mainly here to discuss legal OPM use and how sometimes you can get more than you bargain for.

    We have been very upfront about our adventure into the real estate world and one of main hurdles was obtaining OPM. Our OPM we obtained from a financial lender took us over six months. We had already spent the previous 10 months we were working with another financial institution for them to ultimately tell us they were not able to do commercial lending at that time (talk about being strung along). Yet we are now in the demolition of our 12-unit apartment complex renovations almost 3 years after we officially purchased the property. That part in itself is almost a 31-year journey for me alone. We want you all to tune into this episode to really understand how you may be able to access OPM and the string that come along with that money as well.

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    27 min
  • The Legacy I Leave Will Be Greater Than Me
    May 22 2024

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    EPISODE 100---We have hit the century mark for our published episodes, and we want to thank each and every one of you for tuning in to us.

    This episode is a very special one for us because this is where we are giving our listeners insights into our past, ringside seats to our present lives, and a vision board to how we are trying to shape our future and our daughter's futures as well. The definition of the word "Legacy" is something that is passed on. Yet like most things, Legacy can take on many forms. A Legacy may be monetary or your assets, or like we discussed in earlier episodes about Generational Wealth compared to Generational Assets.

    In the year of 2024, we as African Americans are seeing increases in certain areas. but decreases in others. These conditions have come about mainly due to legacies that were established well before the time captured at this moment. Those legacies left influence, money, and power to control the factors, measures, and decisions that benefit them the most. In this episode we talk about how we are now dealing with Legacies that are now spanning multiple generations, connecting past, present, and future, relaying messages of hope, fight, determination, knowledge, and perseverance.

    Great Fitting Spring/Summer T-Shirt: High-Quality and Comfortable - Watch4TheHook Apparel Website

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    40 min
  • When the Algorithm is Not Being Productive
    May 15 2024

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    In the world of social media, the algorithm which is a set of instructions that is designed to accomplish a task can be one of your best assets. Hopefully the main task you want it to do is bring attention to your company, find you some new customers, and bring your old customers back again and again. The success of these algorithms that are specified to help your business grow are crucial and not to be taken lightly. Especially if you are paying for advertising and these algorithms are not properly synced to your target or projected customer audience. We already talked in our "You Have to Pay to Play" episode how you have to spend money to potentially make money. Then think about you spending money for said algorithms and they are "flawed" from inception. That could be potential time and money wasted that your company really needed and possibly not recoup a financial reward from either.

    Algorithms are mainly problem solvers. One of the biggest problems for small businesses is getting front of more people. Lots of people don't understand that an algorithm takes time to collect, analyze, and plot a strategy to achieve the goal the goal they were created for. Take this example, a company pays for 90 days of advertising with an advertising firm. The algorithm is created day 1. Days 1-30 the algorithm if collecting data. Days 31-60 the algorithm is now "tweaking" itself and trying to get "smarter". Days 61-90 the algorithm is now seeking and finding those potential customers your business surely needs. Tune in to this episode and listen to how you can deal when the algorithm is not being productive.

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    #algorithm #paidadvertising #advertisingagency #money #smallbusinesses #businesstips #analyzingdata #targetcustomer #targetaudience

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    20 min
  • You Have to Pay to Play
    May 8 2024

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    In the world of being an online, ecommerce-based business owner we have learned that internet advertising is a way of life. The hard part is that we all have a price to pay to help advertise our business. It may cost you a little, or it may cost you a lot, but nevertheless it will cost you. Advertising on social media has become more expensive as the years have gone by. There has been a significant price hike since the pandemic as well. It may even look like some social media channels are pricing out some small businesses. Some of these advertising packages are way more than some of these businesses can budget, so then they have to figure out more economical ways of trying to get their business in front of the masses. This where we talk about you have to pay to play in the latest episode of the Watch4TheHook Business & Entrepreneur Podcast.

    Business Monetization Assessment Call: Monetize Your Podcast - Watch4TheHook Apparel Website

    Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website

    #advertisingbudget #posting #ecommerce #onlinesales #socialmedia

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    24 min
  • One Pandemic Spoiled a Bunch
    May 1 2024

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    The world was forever changed in March of 2020 in more ways than three. The Global Pandemic known as Covid-19 made the world come to a standstill. While the world was on pause, the business world came to a screeching halt as well. While the corporate business world was figuring out how to keep going, even to the point lots of individuals found avenues to start some small businesses, and I use the term some loosely too. lol

    Hundreds of thousands of small businesses were created due to the pandemic. Whether they were legal or illegal is not for us to judge, but all these newly created businesses came with a price for many other small business owners. The United States government created the Paycheck Protection Program (PPP) to help legitimate small businesses keep paying W2 based employees and keep their small business a float while it was being negatively impacted by the pandemic. What eventually happened was there ended up being a lot of "fake" businesses being created and also a lot of internet-based businesses were launched as well. We launched in the pandemic but had planned to launch in a normal world, but we know how that all turned out.

    Now that we are in the post pandemic world, and now the United States government is telling "most" small business owners, the bill is due. They have changed the tax laws in so many ways that it is almost a punishment to the legitimate small business owners. They have taking away a lot of the "help" that used to be available to certain small businesses, but just tune into this episode to hear how you are sticking it out is still an option for most of us.

    Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website

    #pandemic#taxlaws#PPPloan#employee#employer#explorepage#businesstips#businessloan

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    18 min
  • There is Culture and Then There is Community
    Apr 24 2024

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    We as a people have always been a close nit community regardless to what some people may say. We as a culture are innovators, needle pushers, trend setters, etc. but we are not benefitting the most from the outstanding contributions we have made to society as a whole. Getting these two aspects to getting back closer in alignment is paramount to us as a people, surviving, and striving going forward.

    We launched Watch4TheHook Apparel Brand because we wanted to give something to our culture. We saw a need for some positive messaged based apparel for our people to have access to. Sometimes we see a trend or fad of negative messaged based apparel running rapid in our culture, and we are not a negative minded people. You cannot be as revolutionary as we are as a people and be having a negative spirit.

    We love the community aspect of what Watch4TheHook Business & Entrepreneur Podcast offers to our listeners. We started this podcast as a form of giving back to our community of small business owners. This podcast aims to uplift those who have stepped out on faith or bet on yourself to achieve the greatness you are seeking in life. Tune into this episode to hear about there is culture, then there is community.

    Podcast Merchandise Sales: A Mini Course for Monetization - Watch4TheHook Apparel Website

    #community #culture #ittakesavillage #comingtogether #trends #fads #reality #helpingoneanother

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    27 min