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We Live It | LiveAg's Livestock Marketing Podcast

We Live It | LiveAg's Livestock Marketing Podcast

Auteur(s): LiveAg & Blue Reef Agri-Marketing
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Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.LiveAg, LLC Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
Épisodes
  • LMA's Common Ground Coalition: 5 Ways Ranchers Can Secure Agriculture's Future
    Sep 18 2025

    Join hosts Ty deCordova and guest host 2024 WLAC Wade Leist as they sit down with Alabama cattle producer Eric Smith, one of 40 stakeholders in the Livestock Marketing Association's Common Ground Coalition.

    Eric breaks down the historic summit that brought together diverse livestock leaders to tackle the industry's biggest challenges with one unified voice. Discover the 5 key priorities that could reshape America's livestock future:

    ✅ Ag-friendly tax policy
    ✅ Effective risk management tools
    ✅ Improved labor access
    ✅ Livestock hauler flexibility
    ✅ Support for young producers


    From preserving family farms to ensuring America's food security, this episode reveals why now is the pivotal moment for livestock producers to unite. Eric shares insider details from the Denver summit and explains how these initiatives will impact your operation in the coming years.

    Whether you're a cattle rancher, livestock buyer, or industry stakeholder, this conversation provides actionable insights on joining the movement to strengthen America's livestock industry.

    Learn more: https://www.commongroundsummit.ne
    Submit your guest or topic ideas: https://heyor.ca/sq3C0d

    Email katy@live-ag.com for advertising opportunities.

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    23 min
  • 2025 World Champion Auctioneer Dean Edge: From Mentorship to Victory
    Sep 11 2025

    Join hosts Ty deCordova and Wade Leist as they sit down with 2025 World Livestock Auctioneer Champion Dean Edge in this special episode recorded ahead of our September 11 Video Auction. Edge claimed the top prize at the World Livestock Auctioneer Championship in Dunlap earlier this summer, sharing his emotional journey and the mentors who shaped his career.

    In this episode, you'll hear about:

    • Edge's path from working under mentor Dan Skeels (2004 World Champion) to becoming champion himself
    • The vital role of 4H and FFA projects in developing tomorrow's agricultural leaders
    • Behind-the-scenes auction barn stories, including a memorable encounter with a snake entering the auction ring in Texas
    • Insights into the livestock auction industry and what it takes to reach the top

    Whether you're involved in livestock auctions, cattle ranching, or agricultural youth programs, this episode offers valuable perspectives from one of the industry's best. Don't miss these championship insights before our upcoming video auction event.

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    16 min
  • Cattle Market Madness: How High Can This Thing Go?
    Aug 28 2025

    Ty and Casey are back together after Casey's busy summer away from the podcast, and boy, do they have some catching up to do! From video auctions and steers in the show barn, to Casey's entertaining tale of a potential truck break-in while shopping for show pigs in South Texas – it's been quite the summer.

    But let's talk about what's really got everyone's attention: this absolutely smoking hot cattle market that has ranchers stopping and staring. Casey brings his risk management perspective on how he's advising clients to handle hedging and margin calls in these wild market conditions, while Ty shares his practical insights as a cattle trader on protecting assets and helping customers capitalize on premium opportunities.

    What's driving this crazy market? The guys dive deep into the tightest beef supply in U.S. history, how the dairy industry is getting creative with dual-purpose cattle, and the impact of Mexican feeder cattle import restrictions due to new world screwworm concerns. Plus, with green grass everywhere and plenty of rain and hay this summer, the feeder cattle market is riding high.

    The latest Cattle on Feed numbers are eye-opening – inventory down 1.6%, placements down 6%, and the Commitment of Traders data shows cattle feeders have more hedges on than ever before. Casey's advice? Focus on what you haven't sold yet and stay bullish, because this market doesn't look like it's slowing down anytime soon.

    From video auction prices going through the roof to feed costs being more affordable than normal, this episode covers everything ranchers need to know about navigating these unprecedented market conditions.

    Perfect for: Ranchers, cattle traders, anyone trying to make sense of this wild market – and folks who enjoy a good South Texas pig-buying adventure story!

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    23 min
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