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We Live It | LiveAg's Livestock Marketing Podcast

We Live It | LiveAg's Livestock Marketing Podcast

Auteur(s): LiveAg & Blue Reef Agri-Marketing
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Welcome to We Live It, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova and Casey Mabry as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.LiveAg, LLC Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
Épisodes
  • Livestock Marketing Series: Managing Risk & Building Profitable Strategies with Blue Reef Agri-Marketing
    Jul 10 2025

    Tune into our Livestock Marketing Series! In this first episode, hosts Casey Mabry and Ty deCordova sit down to discuss proven strategies for managing risk and maximizing profitability in cattle marketing. Casey shares his expertise on building effective teams, leading young hires in the livestock industry, and working directly with ranchers to navigate critical marketing decisions. Learn about Livestock Risk Protection (LRP) programs and other risk management tools that can help protect your operation's bottom line.

    This episode covers:

    • Building and managing successful livestock marketing teams
    • Leading and mentoring young professionals in agriculture
    • Customer relationship strategies for cattle marketing
    • Livestock Risk Protection (LRP) and risk management tools
    • Decision-making frameworks for profitable ranching

    This is Part 1 of our 3-part livestock marketing series designed to help ranchers make more informed marketing decisions. Coming up: video auction marketing strategies and working with LiveAg representatives to optimize your cattle sales.

    Resources mentioned:

    • Blue Reef Agri-Marketing: https://bluereef.ag/
    • LiveAg: https://live-ag.com/

    Have questions or topics you'd like us to cover? Submit them here: https://heyor.ca/sq3C0d - we're planning a Q&A episode this summer!

    Stay tuned for Part 2 where we'll dive deep into video auction marketing methods and how they compare to traditional sale barn approaches.

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    23 min
  • Feeder Cattle, Family Ties & Auction Tales: Jimmy Lambert & Wade Liest Live from the Shipshewana
    Jun 26 2025

    In this special We Live It episode, host Ty deCordova goes live ahead of the June 26 LiveAg video auction featuring 15,000+ head of quality feeder cattle. He’s joined by 2024 World Champion Auctioneer Wade Liest and LiveAg rep Jimmy Lambert — two Michigan natives with deep roots in the livestock world. From family connections that span decades to hilarious stories from the road, Wade and Jimmy talk camaraderie, cattle marketing, and the friendships that fuel the auction business. Don’t miss our cattle market outlook, plenty of customer shout-outs, and behind-the-scenes banter from two of the best in the business.

    Interested in marketing your cattle on a video auction this summer? Fill out this form to be put in touch with your local LiveAg rep: https://heyor.ca/0V46yJ

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    16 min
  • Jared Wareham on Sustainable Beef's New Specification Opportunities
    Jun 19 2025

    Join the We Live It team we they dive deep into the evolving world of livestock marketing with guest Jared Wareham of Horizon Venture Management. Discover how the new Sustainable Beef Angus Beef Brand Program (G-161 Specification) is creating premium opportunities for cattle producers through the recently opened North Platte, Nebraska packing plant.

    In this comprehensive episode, we explore the evolution of beef certification programs, starting with the pioneering Certified Angus Beef G-1 Specification and how it paved the way for hundreds of similar programs now available to producers. Jared breaks down the specific requirements for the North Platte program, including American Angus Association and Red Angus Association phenotypic standards, age limitations under 30 months, marbling texture requirements, and muscling specifications that help cattlemen qualify for premium quality grades.

    The conversation covers critical marketing insights across different cattle breeds - from Charolais and Red Angus to Black Angus - and their unique marketability advantages.

    This in-depth discussion spans the entire beef supply chain, offering valuable insights for:

    • Seedstock producers looking to improve genetics for specification programs
    • Commercial cattlemen seeking premium markets and understanding carcass requirements
    • Marketing agencies navigating specification programs and AMS certification procedures
    • North Platte area producers interested in the new packing plant opportunities
    • Anyone involved in sustainable livestock production and premium marketing

    Whether you're raising cattle in Nebraska or involved in livestock marketing nationwide, this episode provides actionable insights into today's premium beef programs, specific plant requirements, and sustainable production practices that are shaping the industry's future.

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    38 min

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