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We Live It | LiveAg's Livestock Marketing Podcast

We Live It | LiveAg's Livestock Marketing Podcast

Auteur(s): LiveAg & Blue Reef Agri-Marketing
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À propos de cet audio

Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.LiveAg, LLC Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
Épisodes
  • Raising Cattle in Florida: Beaver Yoder Shares His Story, Family Legacy, and Life in the Southeast
    Dec 11 2025

    In this episode of We Live It, Ty and Casey sit down with Beaver Yoder, a member of the Elite Livestock Marketing Group and Florida Cattlemen's leadership team, to talk about the people, places, and stories that shape Florida’s ranching community.

    Beaver shares his family’s long history in the agriculture industry, what it was like growing up in Florida cow country, and how ranchers in the Southeast adapt to a landscape unlike anywhere else in the United States. From year-round management to differences in forage, Florida ranching requires grit, creativity, and a deep connection to the land.


    Together, they dig into:
    • Beaver’s family background and how he got his start in the cattle business
    • What makes Florida ranching truly unique
    • Challenges and advantages of running cattle in a subtropical climate
    • The community, traditions, and people who keep the Florida cattle industry thriving
    • Beaver’s work with the Elite Livestock Marketing Group and his passion for serving producers across the Southeast


    They also preview two major upcoming LiveAg sales:
    • The Dec. 11 Video Auction featuring more than 9,000 head
    • The Stockmen at the Stadium Video Auction coming January 15 at Coors Field


    Whether you run cattle in Florida, the Southeast, or anywhere across ranch country, this conversation offers a genuine look at the heart behind the industry.

    Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d

    Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.

    Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment

    Worthington Angus Fall Sale - November 1st at Noon. Register to bid remotely: https://bit.ly/4nMMiiD

    Work with the best. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/

    Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com

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    19 min
  • What Lenders Look For When Financing Ranch Equipment and Land
    Dec 8 2025

    Rising equipment costs, land values, and input prices mean more ranchers are turning to financing - not because they're struggling, but because they're making strategic decisions to grow their operations. In this episode, we sit down with Hollie Bunn from United Producers, Inc. (UPI) to demystify ag loans and help you understand what lenders are really looking for.

    Hollie breaks down the key differences between financing land versus equipment, what documentation you need to have ready, and the common mistakes that can delay or derail your loan application. Whether you're a first-time borrower looking to expand your herd, a young producer trying to get started, or an established operation upgrading equipment, this conversation will help you approach financing with confidence.

    We cover real-world examples of ranchers who've successfully secured financing for herd expansion and equipment upgrades, plus the action steps you should take before ever walking into a lender's office. Financing doesn't have to feel overwhelming - it's a tool that, when used strategically, can help move your operation forward.

    Key Takeaways:

    • What lenders want to see: records, credit, cash flow, and collateral
    • Tips for first-time borrowers and smaller operations
    • Questions you should ask lenders before signing anything
    • How to prepare your operation for financing approval

    Ready to put this into action? Register now for the LiveAg End-of-Year Live Virtual Equipment Auction on December 16th. Browse tractors, balers, trailers, livestock handling equipment, and more from trusted operations across the country—then get pre-approved for financing to make your purchase happen. Whether you're upgrading your operation or adding proven machinery to your fleet, this is your chance to invest strategically in equipment that works as hard as you do.

    Register to bid: https://heyor.ca/wg21Sg

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    25 min
  • Blending Tradition with Technology: Modernizing Your Ranch Finances
    Nov 26 2025

    Running cattle is hard enough without drowning in receipts and spreadsheets. In this We Live It podcast episode, we sit down with Alex Thompson from Norwood, Colorado to talk about the financial headaches every rancher faces—from tracking expenses across multiple enterprises to actually knowing if you're profitable at the end of the year.

    Alex truly lives it. Being married to a rancher running Limousin cattle at high altitudes, she understands the ranching lifestyle firsthand. Now working with Ambrook, she's helping producers modernize their bookkeeping without abandoning the values and traditions that define ranching. We dive into why accurate financial data matters for making better breeding, marketing, and operational decisions, and how the right tools can simplify back-office chaos so you can spend more time doing what you do best: raising livestock.

    This isn't about replacing ranchers with technology. It's about giving you the data you need to run a more profitable operation while staying true to who you are. Whether you're a third-generation commercial operator or just starting out, this conversation will help you think differently about ranch finances.

    Learn more: ambrook.com/liveag
    Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d

    Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.

    Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment

    Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/

    Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com

    Voir plus Voir moins
    25 min
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