Tune into our Livestock Marketing Series! In this first episode, hosts Casey Mabry and Ty deCordova sit down to discuss proven strategies for managing risk and maximizing profitability in cattle marketing. Casey shares his expertise on building effective teams, leading young hires in the livestock industry, and working directly with ranchers to navigate critical marketing decisions. Learn about Livestock Risk Protection (LRP) programs and other risk management tools that can help protect your operation's bottom line.

This episode covers:

• Building and managing successful livestock marketing teams
• Leading and mentoring young professionals in agriculture
• Customer relationship strategies for cattle marketing
• Livestock Risk Protection (LRP) and risk management tools
• Decision-making frameworks for profitable ranching

This is Part 1 of our 3-part livestock marketing series designed to help ranchers make more informed marketing decisions. Coming up: video auction marketing strategies and working with LiveAg representatives to optimize your cattle sales.

Resources mentioned:

• Blue Reef Agri-Marketing: https://bluereef.ag/
• LiveAg: https://live-ag.com/

Have questions or topics you'd like us to cover? Submit them here: https://heyor.ca/sq3C0d - we're planning a Q&A episode this summer!

Stay tuned for Part 2 where we'll dive deep into video auction marketing methods and how they compare to traditional sale barn approaches.

In this special We Live It episode, host Ty deCordova goes live ahead of the June 26 LiveAg video auction featuring 15,000+ head of quality feeder cattle. He’s joined by 2024 World Champion Auctioneer Wade Liest and LiveAg rep Jimmy Lambert — two Michigan natives with deep roots in the livestock world. From family connections that span decades to hilarious stories from the road, Wade and Jimmy talk camaraderie, cattle marketing, and the friendships that fuel the auction business. Don’t miss our cattle market outlook, plenty of customer shout-outs, and behind-the-scenes banter from two of the best in the business.

Interested in marketing your cattle on a video auction this summer? Fill out this form to be put in touch with your local LiveAg rep: https://heyor.ca/0V46yJ

Join the We Live It team we they dive deep into the evolving world of livestock marketing with guest Jared Wareham of Horizon Venture Management. Discover how the new Sustainable Beef Angus Beef Brand Program (G-161 Specification) is creating premium opportunities for cattle producers through the recently opened North Platte, Nebraska packing plant.

In this comprehensive episode, we explore the evolution of beef certification programs, starting with the pioneering Certified Angus Beef G-1 Specification and how it paved the way for hundreds of similar programs now available to producers. Jared breaks down the specific requirements for the North Platte program, including American Angus Association and Red Angus Association phenotypic standards, age limitations under 30 months, marbling texture requirements, and muscling specifications that help cattlemen qualify for premium quality grades.

The conversation covers critical marketing insights across different cattle breeds - from Charolais and Red Angus to Black Angus - and their unique marketability advantages.

This in-depth discussion spans the entire beef supply chain, offering valuable insights for:

• Seedstock producers looking to improve genetics for specification programs
• Commercial cattlemen seeking premium markets and understanding carcass requirements
• Marketing agencies navigating specification programs and AMS certification procedures
• North Platte area producers interested in the new packing plant opportunities
• Anyone involved in sustainable livestock production and premium marketing

Whether you're raising cattle in Nebraska or involved in livestock marketing nationwide, this episode provides actionable insights into today's premium beef programs, specific plant requirements, and sustainable production practices that are shaping the industry's future.

Fresh from the World Livestock Auctioneer Championship, Jace Thompson joins us on the We Live It podcast to discuss his journey from Montana ranch kid to world-class auctioneer. Born into an auctioneering family and raised in the beef cattle industry, Jace offers insights on carrying forward generational traditions while embracing new perspectives. Hear about his eye-opening travels through South Asia, how international exposure changed his view of global markets, and Casey's analysis of where cattle markets are headed. This conversation captures the intersection of family legacy, global awareness, and market intelligence from one of the industry's most promising young professionals.

In this episode of We Live It, hosts Casey Mabry and Ty deCordova sit down with Colorado rancher Levi Grove for a fun, wide-ranging conversation on all things cattle. Raised on the Kansas plains and now managing commercial livestock across Colorado, Levi shares his journey from buying and raising stock to navigating today’s cattle market. Whether you're new to the livestock game or a seasoned producer, you'll enjoy this candid talk about market trends, getting started in trading cattle, and what it really means to live the ranching lifestyle.

🎧 Tune in for real-world advice, laughs, and authentic stories from someone who truly lives and breathes the cattle industry.

In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with legendary rancher Monty Younglund of New Raymer, Colorado to talk cattle, family, and the evolving beef industry in the High Plains. From his family’s early days homesteading the region to running modern cow-calf operations with innovative genetics, Monty shares a lifetime of wisdom, humor, and heart. They discuss changes in the Colorado beef industry, raising cattle in today’s environment, and how to bring the next generation back to the ranch.

Whether you're in the saddle every day or just love a good ranching story, this episode delivers.

This week on the LiveAg Ranch and Livestock Marketing "We Live It" Podcast, we're joined by Cassie Lapaseotes from Bridgeport, Nebraska. Cassie is a fourth-generation rancher who's helping revolutionize cattle processing in the Midwest. As a founding member of the Sustainable Beef packing plant set to open its doors in late May 2025, Cassie walks us through the five-year process to bring local processing back to Nebraska ranchers. From managing family dynamics at the Lapaseotes Feedyard to planning for future generations, this conversation showcases the grit, vision, and collaboration that defines today's agricultural pioneers.

Learn more about Sustainable Beef: https://www.sustbeef.com/
Learn more about marketing your livestock with LiveAg: https://live-ag.com/

#livestock #cattleauction #cattle #cowcalf #ranchers #nebraska #nebraskacornhuskers #cattlemarketing #agriculture #farming #auction

In this episode, we go behind the smoke with Barry Cooper, the man behind Cooper’s Old Time Pit Bar-B-Que, to explore how a small BBQ joint in Mason, Texas grew into a statewide icon - feeding Texans and travelers from New Braunfels to the Fort Worth Stockyards.

We cover:
🔥 How Cooper’s BBQ built its legacy—serving 50 head worth of beef per location, per day
🔥 The evolution of the Fort Worth Stockyards from cattle exchanges on Exchange Ave to today’s tech-driven auctions
🔥 The importance of consistency, community, and giving back, including daily donations to local shelters
🔥 How Cooper’s BBQ helps tell the story of modern ag to tourists, veterans, and families
🔥 And yes - how a Hereford bull with the Barber Ranch brand ended up right there in the Stockyards.

It’s a smoky, meaty journey through Texas history, beef markets, and the future of agriculture.

🎧 Subscribe and listen wherever you get your podcasts.