Welcome to Episode 76 of the Wed.Co Podcast. Today, Toga sits down with Emma from Emma Wise Photography for a chat about her 15-year journey in the wedding industry, the rise of editorial wedding photography, and how her new AI-powered platform Wedlii is set to transform the way couples plan weddings, filmed at Pod Byron Studio.

Summary

In this episode, Emma shares her story of building a successful wedding photography business over more than 15 years. From her early days in Melbourne to rebuilding her entire brand after relocating to Byron Bay. She discusses how her background in fashion design and her experience working with top designers and photographers in London shaped her signature editorial style long before it became a trend.

Emma also dives deep into the evolving role of AI in the creative industry. Rather than fearing it, she explains how AI can empower photographers, streamline workflows, and elevate artistic direction. She believes human creativity and story will become even more valued as AI becomes more mainstream.

The conversation also highlights the creation of Wedlii, an AI-supported wedding planning platform designed to reduce stress for couples, simplify communication, and create a more connected, human-centric approach to planning. Wedlii offers curated vendor recommendations, planning tools, messaging systems, wellness resources, and a dedicated vendor portal to make collaboration easier.

Emma shares how Wedlii will support not just couples, but also vendors and venues by improving communication, reducing overwhelm, and fostering a more collaborative wedding community. With its launch planned for just after Christmas, Wedlii is positioned to become a powerful new tool for brides, grooms, and wedding professionals alike.

Takeaways

• Emma’s fashion background heavily influenced her signature editorial wedding photography style.

• Rebuilding her business in Byron Bay gave her the opportunity to refine her creative direction.

• AI is not replacing creatives — it’s a tool that can elevate artistry and streamline workflow.

• Wedlii is an AI-supported wedding planning platform designed to reduce stress and bring everything into one place for couples.

• The platform provides curated vendor recommendations rather than overloaded directories.

• Wedlii includes a vendor and venue portal to streamline communication and collaboration.

• Wellness support, including nutrition and stress management tools, is integrated into the platform to help couples throughout the planning process.

• Wedding planners remain essential — Wedlii is designed to complement, not replace, human experts.

• Wedlii aims to strengthen community and connection across the wedding industry.

If you want to sign up for Wedlii email Emma at Hello@Wedlii.com.au

or head to https://www.wedlii.com.au/

If you want to hear more from Emma at Emma Wise Photography, you can get more info at

Website: https://www.emmawisephotography.com Instagram: https://www.instagram.com/emmawisephotography

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favourite wedding professionals on our YouTube channel: https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and YouTube — all under WedCo Podcast.

For all of your Wedding Photography / Videography needs, head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerising and ever-changing landscape of weddings.

Toga

Welcome to Episode 75 of the Wed.Co Podcast. Today, Toga sits down with David from Wedflow for a chat about the role of AI in the wedding industry and how he is implanting it across Wedflow and his two other Wedding Photo / Video Studios.

In this episode of the WedCo Podcast, host Toga sits down with David from Wedflow to discuss the evolution of the wedding industry and the role of technology in transforming wedding planning and photography. They explore the challenges faced by wedding vendors, the importance of adapting to technological advancements, and the launch of Wedflow, an AI-driven tool designed to streamline communication and workflow for wedding professionals. The conversation delves into personal experiences, industry insights, and the future of AI in weddings.

• "Commitment to running ads during tough times set us up for success post-COVID."
• "Automate, delegate, and eliminate to focus on growth and creativity."
• "AI tools like Wedflow save time and enhance service quality for wedding vendors."
• "Staying updated with industry trends is crucial for long-term success."
• "Outsourcing tasks can prevent burnout and improve work-life balance."
• "Wedflow's AI-driven email management is a game-changer for wedding professionals."
• "Embracing technology is essential to remain competitive in the wedding industry."
• "The wedding industry is ripe for innovation and technological advancement."
• "AI can help wedding vendors focus more on creativity and client experience."
• "The future of weddings involves integrating AI to enhance efficiency and service."

If you want to hear more from David you can get more info at WedFlow and on Instagram at @wedflow.app

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.

For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerising and ever-changing landscape of weddings.

Toga

Welcome to Episode 74 of the Wed.Co Podcast. Today, Toga sits down with Shani Timms for a chat about her Brand in a Day offering and the art of simplifying this process for exceptional results.

In this conversation, Shani discusses the challenges of traditional branding processes and how they have streamlined the experience to deliver results in just one day. Shani emphasizes the importance of understanding client visions and transforming them into tangible brands, highlighting their extensive experience in the field.

If you want to hear more from Shani you can get more info at Shani Timms and on Instagram at @Shani_Timms

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.

For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerising and ever-changing landscape of weddings.

Toga