Welcome to Episode 76 of the Wed.Co Podcast. Today, Toga sits down with Emma from Emma Wise Photography for a chat about her 15-year journey in the wedding industry, the rise of editorial wedding photography, and how her new AI-powered platform Wedlii is set to transform the way couples plan weddings, filmed at Pod Byron Studio.

Summary

In this episode, Emma shares her story of building a successful wedding photography business over more than 15 years. From her early days in Melbourne to rebuilding her entire brand after relocating to Byron Bay. She discusses how her background in fashion design and her experience working with top designers and photographers in London shaped her signature editorial style long before it became a trend.

Emma also dives deep into the evolving role of AI in the creative industry. Rather than fearing it, she explains how AI can empower photographers, streamline workflows, and elevate artistic direction. She believes human creativity and story will become even more valued as AI becomes more mainstream.

The conversation also highlights the creation of Wedlii, an AI-supported wedding planning platform designed to reduce stress for couples, simplify communication, and create a more connected, human-centric approach to planning. Wedlii offers curated vendor recommendations, planning tools, messaging systems, wellness resources, and a dedicated vendor portal to make collaboration easier.

Emma shares how Wedlii will support not just couples, but also vendors and venues by improving communication, reducing overwhelm, and fostering a more collaborative wedding community. With its launch planned for just after Christmas, Wedlii is positioned to become a powerful new tool for brides, grooms, and wedding professionals alike.

Takeaways

• Emma’s fashion background heavily influenced her signature editorial wedding photography style.

• Rebuilding her business in Byron Bay gave her the opportunity to refine her creative direction.

• AI is not replacing creatives — it’s a tool that can elevate artistry and streamline workflow.

• Wedlii is an AI-supported wedding planning platform designed to reduce stress and bring everything into one place for couples.

• The platform provides curated vendor recommendations rather than overloaded directories.

• Wedlii includes a vendor and venue portal to streamline communication and collaboration.

• Wellness support, including nutrition and stress management tools, is integrated into the platform to help couples throughout the planning process.

• Wedding planners remain essential — Wedlii is designed to complement, not replace, human experts.

• Wedlii aims to strengthen community and connection across the wedding industry.

If you want to sign up for Wedlii email Emma at Hello@Wedlii.com.au

or head to https://www.wedlii.com.au/

If you want to hear more from Emma at Emma Wise Photography, you can get more info at

Website: https://www.emmawisephotography.com Instagram: https://www.instagram.com/emmawisephotography

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favourite wedding professionals on our YouTube channel: https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and YouTube — all under WedCo Podcast.

For all of your Wedding Photography / Videography needs, head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerising and ever-changing landscape of weddings.

Toga

Welcome to Episode 75 of the Wed.Co Podcast. Today, Toga sits down with David from Wedflow for a chat about the role of AI in the wedding industry and how he is implanting it across Wedflow and his two other Wedding Photo / Video Studios.

In this episode of the WedCo Podcast, host Toga sits down with David from Wedflow to discuss the evolution of the wedding industry and the role of technology in transforming wedding planning and photography. They explore the challenges faced by wedding vendors, the importance of adapting to technological advancements, and the launch of Wedflow, an AI-driven tool designed to streamline communication and workflow for wedding professionals. The conversation delves into personal experiences, industry insights, and the future of AI in weddings.

• "Commitment to running ads during tough times set us up for success post-COVID."
• "Automate, delegate, and eliminate to focus on growth and creativity."
• "AI tools like Wedflow save time and enhance service quality for wedding vendors."
• "Staying updated with industry trends is crucial for long-term success."
• "Outsourcing tasks can prevent burnout and improve work-life balance."
• "Wedflow's AI-driven email management is a game-changer for wedding professionals."
• "Embracing technology is essential to remain competitive in the wedding industry."
• "The wedding industry is ripe for innovation and technological advancement."
• "AI can help wedding vendors focus more on creativity and client experience."
• "The future of weddings involves integrating AI to enhance efficiency and service."

If you want to hear more from David you can get more info at WedFlow and on Instagram at @wedflow.app

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.

For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerising and ever-changing landscape of weddings.

Toga

Welcome to Episode 74 of the Wed.Co Podcast. Today, Toga sits down with Shani Timms for a chat about her Brand in a Day offering and the art of simplifying this process for exceptional results.

In this conversation, Shani discusses the challenges of traditional branding processes and how they have streamlined the experience to deliver results in just one day. Shani emphasizes the importance of understanding client visions and transforming them into tangible brands, highlighting their extensive experience in the field.

If you want to hear more from Shani you can get more info at Shani Timms and on Instagram at @Shani_Timms

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.

For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerising and ever-changing landscape of weddings.

Toga

Welcome to Episode 73 of the Wed.Co Podcast. Today, Toga sit’s down with Jay Geering again to discuss the journey that Toga has been on to create his current brand The Tognazzinis.

In this conversation, Toga and Jay discuss the strategic approach to ad spending and the mindset required for business growth. They reflect on their experiences with ad content creation and the importance of protecting investments while aiming for significant financial goals. Toga emphasizes an all-in mentality that drives their success and the fluctuations in bookings they experienced during this period.

Takeaways

• Change is often necessary for growth.

• Investing in the right expertise can yield significant returns.

• Embrace new marketing strategies to stay relevant in a changing landscape.
• You can't do it all, you need help

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on ⁠Instagram at @wed.copodcast⁠ and watch all your favorite wedding professionals on our ⁠YouTube channel @wed.copodcast. ⁠

Catch our episodes on major podcast platforms like ⁠Apple⁠, ⁠Spotify⁠, and IheartRadio, all under ⁠WedCo Podcast⁠.

Join us for our next episode on the ⁠Wed.Co Podcast⁠, where we continue to explore the mesmerizing and ever-changing landscape of weddings.

Toga xxx

Welcome to Episode 72 of the Wed.Co Podcast. Today, Toga sit’s down with Jay Geering. Jay is an expert in Sales, Mindset and works alongside brand leaders developing strategies and processes to help grow sales.

This conversation explores the intricate relationship between personal success and self-worth, emphasizing the importance of comfort levels in achieving goals. It discusses the necessity of setting clear, ambitious goals and the process of reverse engineering them to create actionable pathways for success.

Takeaways

• The level of your success will directly link back to the comfort level that you have around that success.
• Your success is always reflected by that internal relationship to self and also to money.
• You have to model someone and choose a goal.
• Setting a specific number is crucial for success.
• To achieve a significant jump in success, start small and reverse engineer your goals.
• Clients are often encouraged to halve their timeframe to create discomfort for growth.
• Unconscious programming and identity issues can affect your success.
• Feeling worthy of success is essential for achieving it.
• Getting uncomfortable is necessary for change.
• A clear pathway helps in achieving ambitious goals.

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on ⁠Instagram at @wed.copodcast⁠ and watch all your favorite wedding professionals on our ⁠YouTube channel @wed.copodcast. ⁠

Catch our episodes on major podcast platforms like ⁠Apple⁠, ⁠Spotify⁠, and IheartRadio, all under ⁠WedCo Podcast⁠.

Join us for our next episode on the ⁠Wed.Co Podcast⁠, where we continue to explore the mesmerizing and ever-changing landscape of weddings.

Toga xxx

Chapters

00:00 The Connection Between Success and Self-Worth 00:39 Setting Goals and Reverse Engineering Success

Welcome to Episode 71 of the Wed.Co Podcast. Today, Toga sit’s down with Sarah and Rhys, the owners of Maroon Hill Estate.

The conversation explores the common perceptions surrounding wedding venues, particularly the belief that they are primarily the domain of the wealthy. The speaker shares their personal journey of purchasing land and building a wedding venue, emphasizing the financial sacrifices and time invested in the process.

Takeaways

• It took six years to develop the venue.
• The journey involved saving and building from scratch.
• Family and friends often have misconceptions about this industry.
• Building a venue is a significant financial commitment.
• The speaker's experience challenges stereotypes.
• The process was gradual and required patience.
• Investing in a venue can be a fulfilling endeavor.

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast.

Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerizing and ever-changing landscape of weddings.

Toga xxx

Chapters

00:00 Welcome to Wedco Podcast 00:08 The Unique Journey of Venue Ownership 00:38 Future Plans and Aspirations for the Venue

Welcome to Episode 70 of the Wed.Co Podcast. Today, Toga sit’s down with Ben Journee an Auckland Based Wedding Videographer, and the host of the Make Better Wedding Films Podcast

In this episode Toga and Ben discuss the importance of video in capturing wedding memories, and the evolving expectations of couples. They discuss the hybrid approach of combining video and photography, the challenges of shooting solo, and the strategies for effectively communicating value to clients.

Ben shares insights on work-life balance, the realities of traveling for work, and offers tips for couples on choosing the right videographer. In this conversation, the speakers delve into the nuances of wedding videography, emphasizing the importance of capturing meaningful moments and words during weddings.

They discuss the evolving landscape of videography, the role of content creation, and the impact of instant content delivery on couples' experiences. The conversation also touches on the significance of podcasting as a tool for connection and education within the industry, as well as innovations in editing and the value of in-person workshops for skill development.

Takeaways

• Couples often value video more after the wedding than before.
• The 'no regrets' approach allows couples to upgrade their packages post-wedding.
• Ben uses AI tools to streamline the process of selecting stills from videos.
• He aims to capture both fun and sentimental moments in his films.
• Shooting solo has its benefits, including reduced stress and better control.
• Transparency with clients about services leads to higher satisfaction.
• The wedding videography market in New Zealand is competitive and niche.
• Ben's 'loss leader' strategy helps attract clients while increasing overall value. Capturing wedding vows and speeches is crucial for lasting memories.
• Couples often lack understanding of the differences in videography services.
• Content creation can enhance the value of videography packages.
• Instant content delivery allows couples to relive memories quickly.
• Podcasting serves as a valuable platform for industry connection and education.
• The education market for videography is saturated, requiring unique offerings.
• Sharing personal experiences in education can alleviate imposter syndrome.
• In-person workshops provide hands-on learning opportunities.
• Engagement and collaboration among peers enhance the learning experience.
• Innovations in editing technology can streamline the production process.

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at @wed.copodcast and watch all your favorite wedding professionals on our YouTube channel @wed.copodcast.

Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerizing and ever-changing landscape of weddings.

Toga xxx

Welcome to Episode 69 of the Wed.Co Podcast. Today, Toga sit’s down with Jake from ⁠Married By Jake ⁠for a chat about his journey as a Wedding Celebrant who regularly books 170 weddings per year. Thanks again to ⁠Maroon Hill Estate⁠ for allowing us to film this at their stunning venue.

In this episode of the Wedco podcast, host Toga speaks with Jake, a celebrated wedding celebrant, about his journey in the wedding industry. They discuss the importance of building trust with clients, managing a busy schedule, and the significance of self-care.

Jake shares insights on how he handles client relationships, the sources of his inquiries, and the challenges of booking weddings. The conversation highlights the emotional rewards of being part of couples' special days and the need for wedding vendors to support each other in a competitive industry.

In this conversation, the speakers delve into the intricacies of wedding planning, emphasizing the importance of timely vendor bookings, understanding pricing strategies, and creating a comfortable atmosphere for couples and guests. They share insights on learning from industry peers, the art of communication, and the balance between travel and work in the wedding industry.

The discussion highlights the emotional aspects of weddings and the significance of making couples feel at ease on their special day.

Takeaways

• Jake's journey from nightclub owner to wedding celebrant is unique and inspiring.
• Building trust with clients is essential for a successful wedding business.
• Self-care practices, like going to the gym, help manage the stresses of a busy schedule.
• Efficient client management systems are crucial for handling multiple weddings.
• Referrals and reviews are the lifeblood of a wedding celebrant's business.
• The emotional rewards of being part of weddings are profound and fulfilling.
• It's important to remember the personal connections made with clients and their families.
• Managing expectations and communication with clients is key to a smooth wedding process.
• Networking and building relationships with other vendors can lead to more referrals.
• Taking time off and setting boundaries is important for long-term sustainability in the wedding industry. Couples should start planning as soon as they feel comfortable.
• Booking vendors early increases options and reduces stress.
• Peak wedding dates require strategic planning for bookings.
• Pricing should reflect demand and availability in the wedding industry.
• Experience is invaluable for new celebrants and vendors.
• Learning from peers can enhance service delivery.
• Creating a comfortable atmosphere is crucial for wedding success.
• Effective communication can significantly impact guest experience.
• Traveling for weddings can be a balancing act for vendors.
• Building rapport quickly with couples is a vital skill.

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on ⁠Instagram at @wed.copodcast⁠ and watch all your favorite wedding professionals on our ⁠YouTube channel @wed.copodcast. ⁠

Catch our episodes on major podcast platforms like ⁠Apple⁠, ⁠Spotify⁠, and IheartRadio, all under ⁠WedCo Podcast⁠.

Join us for our next episode on the ⁠Wed.Co Podcast⁠, where we continue to explore the

mesmerizing and ever-changing landscape of weddings.

Toga xxx