In this episode of Why Restaurants Fail, Garrett Lang exposes one of the most dangerous traps restaurant owners fall into—running promotions that look successful but quietly destroy profitability. From half-off entrees to buy-one-get-one deals, Garrett breaks down why packed dining rooms don’t always mean money in the bank.

You’ll learn the critical difference between activity and profitability, why discount chasers rarely become loyal customers, and how constant promotions train guests to devalue your food. Garrett also explains why most restaurants never realize the damage until it’s too late—because they never track ROI, repeat visits, or long-term customer behavior.

This episode challenges owners to stop discounting blindly and start rewarding behaviors that actually grow revenue—like repeat visits, trying top-rated menu items, and building real loyalty. If you’ve ever felt busy but broke, this conversation will change how you think about promotions forever.

In this episode, Garrett exposes the hidden reason restaurants quietly lose thousands of customers: no mobile-first experience. He breaks down how today’s diners—especially Gen Z—choose where to eat using only their phones, and why outdated menus, slow mobile ordering, and poor digital visibility make restaurants invisible. Garrett shows what owners must fix now to stay relevant, boost orders, and avoid becoming another statistic.

In this episode, Garrett Lang explains why the biggest threat to restaurants today isn’t bad food—it’s being invisible online. Using real stories, he shows how SEO, Google Maps accuracy, and customer reviews can make or break your business. Learn actionable steps to make your restaurant easy to find, boost trust, and attract more customers—even if your food is already world-class.