The three things you need to get right when marketing

Today we're joined by Steve Zambo, CEO and founder of AGL Group - a tech-forward logistics company.

From bootstrapping beginnings to scaling with purpose, Steve shares his playbook for building a data-driven organization that puts people first while driving consistent growth.

00:00:00 - Introduction to Steve Zambo and the AGL Group

00:02:17 - Company history

00:04:14 - The secret behind running a logistics company

00:07:08 - Company culture and EOS systems

00:04:02 - Data driven accountability and transparency within an organization

00:10:40 - Building a viable business and scaling for growth

00:12:06 - Early company culture and challenges

00:14:31 - Mindset, scaling and strategy

00:16:00 - Building for the future: team, capital, and operational challenges

00:17:30 - Automating functions and creating a competitive advantage

00:18:30 - Challenges in standardizing tech in international logistics

00:23:06 - The ease of starting a new business vs execution

00:27:22 - The importance of consistent action and perseverance

00:33:13 - Work life balance + family time

00:31:25 - Flux aims to decouple from crypto market fluctuations as a tech stack.

00:35:02 - The importance of giving back

00:39:02 - Closing remarks + advice

If you would like to learn more about Steve you can check him out here:

• Linkedin: https://www.linkedin.com/in/stephenazambo/
• Instagram: https://www.instagram.com/sazambo/
• Website: https://www.theaglgroup.com/

Everything is feedback. Being bullied. Getting dumped. Failing a class.

It's all feedback.

Learn to take it at face value and you will crush.

Your insecurities are crippling you.

Remove yourself from the emotion and you'll crush.

If you don't think big enough you will never achieve your dreams.

Think big enough and your failure will be everyone else's success.

Today we welcome Violet Breeden, owner of Centric Solutions, a digital marketing firm.

Violet’s scientific approach to helping other business owners grow their business is something I truly admire and have a lot of appreciation for so I’m excited to share this one.

Tune in to learn more about her journey in the online marketing world.

00:00:00 - Introduction to Violet and Centric Solutions

00:02:46 - Defining marketing and violets approach

00:04:47 - Staying on top of market trends

00:07:03 - Identifying marketing problems and solutions for small businesses

00:08:08 - Diagnosing and solving roofing company lead flow problems

00:13:27 - Applying the scientific method to entrepreneurship

00:16:00 - Analytics and marketing tech

00:18:03 - Violet’s career path and transitioning to entrepreneurship

00:20:55 - Managing client load and team growth

00:23:47 - Violet’s long term vision and purpose

00:25:58 - Addressing the needs of the aging population

00:30:47 - The importance of gratitude and contentment

00:34:30 - Defining goals and asking effective questions

00:39:58 - The importance of knowing your strengths and delegating

If you would like to learn more about Violet you can check her out here:

• Linkedin: https://www.linkedin.com/in/violet-breeden/
• Website: www.centricso.com and get on her email list
• Facebook: https://www.facebook.com/CentricSo
• Instagram: https://www.instagram.com/centricsomarketing/

Having a clear mind is essential to growth and success.

00:00:00 Reconnecting with a friend

00:02:40 Time management and productivity

00:04:10 The importance of focused decisions and avoiding distractions

00:04:27 The relationship of clarity of purpose

00:05:13 The importance of allocating time for thinking

00:07:18 The importance of headspace

In this episode of the RealHouse Stories Podcast, we discuss the leverage:

[00:00:00] - Understanding leverage and its application

[00:02:34] - The importance of leverage in business

[00:04:56] - Identifying and solving business bottlenecks

[00:05:39] - Leverage and proximity to money

[00:07:52] - Key business statistics and optimization

[00:08:53] - System optimization and leverage

[00:10:39] - Leveraging efforts for maximum gains

[00:12:48] - Prioritizing foundational skills in business

[00:14:27] - Focusing on high leverage activities for maximum impact

Today we welcome Marc Lobliner, CMO of TigerFitness.com

Marc is a grinder, sharing the reality of what hard work really is and the sacrifices that come with building an 8-figure business.

Tune in to learn more about his journey building in fitness, entrepreneurship and life.

00:00:00 - Introduction of Marc Lobliner, CMO at TigerFitness.com

00:02:41 - Importance of questioning established truths in science and business.

00:05:03 - Entrepreneurial mindset and the high failure rate of businesses.

00:06:51 - Critique of academic professors lacking real-world business experience.

00:08:02 - Marc's challenging upbringing and path to success through sports.

00:09:31 - Early career at Weider Publications and rapid success in sales.

00:10:39 - Transition to starting his own supplement business after being fired.

00:11:08 - Overview of Marc's entrepreneurial journey and current ventures.

00:12:12 - Personal sacrifices made for business success, including family time.

00:14:08 - Reflection on the importance of understanding and supporting family.

00:15:01 - Emphasis on the freedom money provides in personal and business life.

00:18:01 - Importance of overcoming personal weaknesses and hiring for strengths.

00:21:30 - Connection between fitness discipline and business goal setting.

00:22:28 - Marc's initial motivation for fitness stemming from football.

00:23:15 - Trains with Coach Miles and Leon, gaining 70 pounds in three months.

00:24:10 - School requires a drug test due to rapid weight gain.

00:24:46 - Reflects on the positive influence of coaches and teammates during training.

00:25:34 - Transitioned from high school training to more structured workouts after injury.

00:27:00 - Discusses the importance of diet and fitness during busy business periods.

00:28:51 - Emphasizes the need for time management and prioritization in life.

00:31:04 - Suggests creating a tiered list of daily priorities for effective task management.

00:32:02 - Initially reluctant to start a YouTube channel, but encouraged by Chad.

00:33:01 - Gained traction on YouTube through product reviews and training videos.

00:35:00 - Believes in the importance of providing accurate information to counter misinformation.

00:39:24 - Predicts a shift towards scientifically proven supplements in the fitness industry.

00:45:38 - Marc envisions transitioning to consulting and coaching in the next four years.

00:46:12 - He discusses the financial challenges of scaling businesses and the need for capital.

If you would like to learn more about Marc you can check him out here:

• Linkedin: https://www.linkedin.com/in/marclobliner/
• Website: https://www.tigerfitness.com/
• Youtube: https://www.youtube.com/@TigerFitness/videos

Instagram: https://www.instagram.com/marclobliner/