Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in...

WESA Retail Roundup September 8, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Kyli Hibbard | Facebook | Instagram | TikTok
• Presented By: Western English Sales Association

Chapters:

00:47 - The Power of Short Form Video in Retail

11:11 - The Importance of Hooks and Consistency in Video Marketing

19:22 - The Shift Towards Authenticity in Content Creation

23:22 - Navigating Short Form Video Strategies

27:25 - The Rise of YouTube and Its Impact on Content Creation

Takeaways:

• The significance of short-form video lies in its capacity to foster genuine connections between businesses and consumers.
• Engaging with audiences through authentic content enhances relatability, resulting in increased customer loyalty and interest.
• Understanding the nuances of various social media platforms allows businesses to tailor their content effectively for optimal reach.
• Consistency in posting is paramount; it trains customers to expect and engage with content regularly, thus enhancing brand visibility.

Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Kelly Munro
• Website: https://www.lighthoof.com | https://cascadaequine.com

Today we are going to learn about loans for small businesses. When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in...

WESA Retail Roundup August 26, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Buck Harris
• Presented By: Western English Sales Association

Chapters:

00:58 - Understanding Small Business Loans

14:00 - Understanding Business Financing: Good Debt vs Bad Debt

21:44 - Understanding Loans and Financial Management for Small Businesses

29:21 - Navigating Small Business Loans and Financial Strategies

Takeaways:

• The podcast emphasizes the importance of understanding loans for small businesses, focusing on when and how to seek financing.
• It highlights that credit scores are significant, yet they are not the sole determinant of loan eligibility for small business owners.
• The discussion reveals that having outside income can significantly improve a small business owner's chances of securing a loan.
• Listeners are advised to prepare their financial documentation meticulously to ensure a smoother loan application process.
• The podcast underscores the critical distinction between good debt and bad debt in the context of business financing.
• It is noted that small business owners should begin the loan process proactively rather than waiting for the last minute before critical financial needs arise.