Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in...

WESA Retail Roundup September 8, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Kyli Hibbard | Facebook | Instagram | TikTok
• Presented By: Western English Sales Association

Chapters:

00:47 - The Power of Short Form Video in Retail

11:11 - The Importance of Hooks and Consistency in Video Marketing

19:22 - The Shift Towards Authenticity in Content Creation

23:22 - Navigating Short Form Video Strategies

27:25 - The Rise of YouTube and Its Impact on Content Creation

Takeaways:

• The significance of short-form video lies in its capacity to foster genuine connections between businesses and consumers.
• Engaging with audiences through authentic content enhances relatability, resulting in increased customer loyalty and interest.
• Understanding the nuances of various social media platforms allows businesses to tailor their content effectively for optimal reach.
• Consistency in posting is paramount; it trains customers to expect and engage with content regularly, thus enhancing brand visibility.

Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Kelly Munro
• Website: https://www.lighthoof.com | https://cascadaequine.com

Today we are going to learn about loans for small businesses. When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in...

WESA Retail Roundup August 26, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Buck Harris
• Presented By: Western English Sales Association

Chapters:

00:58 - Understanding Small Business Loans

14:00 - Understanding Business Financing: Good Debt vs Bad Debt

21:44 - Understanding Loans and Financial Management for Small Businesses

29:21 - Navigating Small Business Loans and Financial Strategies

Takeaways:

• The podcast emphasizes the importance of understanding loans for small businesses, focusing on when and how to seek financing.
• It highlights that credit scores are significant, yet they are not the sole determinant of loan eligibility for small business owners.
• The discussion reveals that having outside income can significantly improve a small business owner's chances of securing a loan.
• Listeners are advised to prepare their financial documentation meticulously to ensure a smoother loan application process.
• The podcast underscores the critical distinction between good debt and bad debt in the context of business financing.
• It is noted that small business owners should begin the loan process proactively rather than waiting for the last minute before critical financial needs arise.

August Show Special: Glenn and Jennifer bring you a variety of interviews from new companies they found at WESA in Dallas. Listen in....

Guests and Links Episode August Special 155:

• Guest Host: Glenn the Geek of Horses in the Morning and Retail Roundup
• Guest Host: Coach Jenn of Wisdom by WESA and Horse Tip Daily
• At 01:16 - Grace 'n Grit
• At 04:12 - Neue Schule
• At 09:28 - Dovetail Workwear
• At 15:19 - Basic Animal Health
• At 19:25 - Pessoa
• At 24:14 - Little Buster Toys
• At 28:07 - Cascada
• At 32:27 - Equestrian Chocolate Co
• At 34:58 - Hannah's Custom Tack & Boutique
• Visit the WESA Website

Today we look at merchandising and it's importance in your store, no matter the size. Joining us today is Bob Phipps of The Retail Doctor. With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur. He shares some actionable tips to help you in merchandising your store to it's full potential.

WESA Retail Roundup August 4, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Bob Phibbs, The Retail Doctor | Facebook | YouTube | The Retail Doctor's Podcast
• Presented By: Western English Sales Association

Chapters:

05:51 - The Evolution of Merchandising

06:42 - The Evolution of Retail Spaces

17:32 - The Importance of Visual Merchandising

21:41 - Understanding Effective Window Displays

23:17 - The Role of Scent in Retail Marketing

29:23 - Introduction to Retail Insights

In this episode, we dive deep into the world of hat shaping with Cole and J Marc Bailey of Gone Country. Discover how the team combines traditional craftsmanship with modern business savvy to keep this iconic western art alive and thriving. Whether you’re a retailer, artisan, or fan of western style, Marc’s stories, tips, and expertise offer a fresh perspective on quality, creativity, and customer connection in the hat industry and beyond.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: J Marc Bailey and Cole Bailey
• Pinterest: https://www.pinterest.com/GoneCountryHats/
• Facebook: https://www.facebook.com/GoneCountryHats
• YouTube: https://www.youtube.com/channel/UCWQEk7c8M9IUOJVzVqG6nBA

In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in...

WESA Retail Roundup July 28, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Nicole Leinbach Hoffmann of RetailMinded.com - Retail 101 Book
• Presented By: Western English Sales Association

Chapters:

05:07 - The Importance of Online Presence in Retail

09:41 - Managing Online Presence for Local Businesses

16:14 - Engaging Customers at Trade Shows

21:37 - Investment Strategies for Retailers at Trade Shows

33:33 - Effective Communication at Trade Shows

This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn't. Glenn will be joined by his long-time friend and business strategist, Jamie Samples of Yellow Barn Media, who will share insights on building email lists from scratch, acquiring emails effectively, and how email marketing can complement or even outperform social media for driving sales. Learn about content ideas to keep subscribers engaged, recommended user-friendly platforms, common pitfalls to avoid, and emerging trends to boost sales and engagement in the equine industry

WESA Retail Roundup July 21, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Jamie Samples of Yellow Barn Media
• Presented By: Western English Sales Association

Chapters:

00:17 - Introduction to the WESA Retail Roundup

05:21 - Building an Email Strategy

10:31 - Effective Email Acquisition Strategies

17:43 - Building Relationships Through Email Marketing

23:04 - The Importance of Email Marketing Personality

34:17 - Transitioning Leadership and Business Dynamics