For nearly a century, the Mizrahi family has shaped western apparel through craftsmanship, innovation, and a deep commitment to retailers and manufacturers across the industry. In this episode, Lane Mizrahi reflects on his father Roland’s legacy, the evolution of Sidran Inc., and the timeless values that continue to guide their family business.

1. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
2. Contact: Sophia Jagella, WESA Marketing Specialist
3. Guest: Lane Mizrahi, CEO Sidran Inc.
4. Instagram: https://www.instagram.com/cripplecreekapparel/
5. Facebook: https://www.facebook.com/cripplecreekapparel/

In this episode, we dive deep into the engine room of a successful retail business: Inventory Management Software. Whether you are running a boutique tack shop, a high-end apparel brand, or a mobile unit hitting the horse show circuit, your inventory is your biggest asset—or your biggest liability. Join us as we sit down with Cathy Donovan Wagner, founder of RETAILMavens and a powerhouse in the world of independent retail coaching. We discuss how the right systems can help you implement the Profit First method, eliminate the stress of "dead" stock, and ultimately reclaim your time.

WESA Retail Roundup January 12, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. Guest: Cathy Donovan Wagner of RetailMavens and the Richer Retailer Podcast
4. Presented By: Western English Sales Association

Time Stamps:

1. 00:03 – Show introduction, Dallas trade show announcement, guest introduction (Kathy Donovan Wagner)
2. 01:35 – Kathy’s background and Retail Mavens overview
3. 03:32 – Importance of inventory management, introduction to the main topic
4. 05:00 – How inventory management/data has changed, common challenges for retailers
5. 06:00 – Clarifying important data for retail businesses, store data misconceptions
6. 08:02 – Inventory turn rates: best practices, what should/shouldn’t stay in inventory
7. 11:09 – Choosing inventory management/POS software for your business
8. 17:07 – Profit First approach and paying yourself as a business owner
9. 21:38 – Managing slow inventory, turning inventory into cash, clearance strategies
10. 24:43 – When to switch POS systems and the process, treating it as a financial reset
11. 28:44 – Covering online/mobile vs. brick-and-mortar retail management
12. 30:43 – How to book a “Game Plan Call” with Retail Mavens and final guest insights
13. 34:30 – Community, closing remarks, and Dallas trade show reminder

2026 is here! Join a few of WESA’s partners and industry leaders for a future-focused Retail Roundup as they unpack what’s changing in western retail in 2026. This roundtable is designed for retail buyers who want clarity, confidence, and a competitive edge in 2026. Listen in...

WESA Retail Roundup January 5, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. Guest: Pascale Sylvain, Founder of The Bijoux Fab
4. Guest: Stevie Cummins of Jewel of the West
5. Guest: Nicole Nava James of Zona Girl Nava Marketing LLC
6. Presented By: Western English Sales Association

In our most-listened-to Wisdom by WESA episode of 2025, we sit down with Kelly, founder of Cascada and winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Tune in!

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Kelly Munro
• Website: https://www.lighthoof.com | https://cascadaequine.com

For more than five decades, Top Hand Award recipient Terry Larson has turned the Hitch’n Post into one of the most iconic western stores in the Dakotas, weathering trends, recessions, and massive shifts in retail. In this episode, Terry shares the real lessons behind long-term success, smart hiring, and staying relevant in a rapidly evolving retail world.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Terry Larson, Co-Owner of Hitch’n Post
• website: https://hitchnpostwestern.com/
• Instagram: https://www.instagram.com/hitchnpostwestern/
• Facebook: https://www.facebook.com/hitchnpostwestern
• TikTok: https://www.tiktok.com/@hitchnpost

We celebrate 30 years of Cowboy Hardware with Grant, Presley, and Lainey Gomez, a family who has built the brand into a western staple since 1995. Grant shares the story behind the company’s roots, what it’s like to run a thriving family business, and how Cowboy Hardware continues to design for the whole family while staying true to its western heritage.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Cowboy Hardware owner Grand Gomez, brand director Presley Gomez, co-owner and designer Lainey Gomez
• Cowboy Hardware Website | Facebook | Instagram | YouTube | Tik Tok

Lexi Hoagland of Lane Boots joins us to discuss how the brand merges authentic craftsmanship with modern western fashion. Lexi shares insights on building partnerships, empowering women in the industry, and what’s next for retailers and trendsetters alike.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Lexi Hoagland, Brand & Partnerships Lead - Instagram | Facebook | TikTok

Today we focus on customer surveys. What works, what doesn’t. What types of questions should we be asking and how long should they be? Martha Brooke from Interaction Metrics breaks it all down for us. Listen in….

WESA Retail Roundup November 10, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Martha Brooke of Interaction Metrics
• Presented By: Western English Sales Association

Chapters:

16:16 - The Importance of Survey Design and Analysis

24:32 - Incorporating Open-Ended Questions in Surveys

27:54 - Understanding Customer Feedback and Growth Mindset

Takeaways:

• The importance of customer surveys cannot be overstated, as they provide invaluable insights into consumer preferences and experiences.
• Engaging with customers through surveys necessitates a thoughtful approach to question formulation that mitigates bias and maximizes clarity.
• The timing and frequency of survey invitations significantly impact response rates, necessitating strategic planning for optimal engagement.
• Surveys can be categorized into two principal types: Touchpoint surveys and Overall Experience surveys, each serving distinct purposes in gathering customer feedback.
• Effective surveys should prioritize brevity, with a recommended maximum of ten questions to ensure higher completion rates from respondents.
• Companies must actively analyze survey results and implement actionable changes based on feedback to foster customer loyalty and improve service quality.