What do bold patterns, arena lights, and a mid-life “why not?” have in common? Yuki Khona. She ditched tech, found her love for rhinestones, and built Kultured Rider. Tune in to learn about the western show brand that’s as fierce as it is fabulous.

• Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Yuki Khona
• Instagram: https://www.instagram.com/kulturedrider/
• Facebook: https://www.facebook.com/people/Kultured-Rider/61561108045162/
• Pinterest: https://pinterest.com/kulturedrider
• TikTok: https://tiktok.com/@kulturedrider
• Website: https://kulturedrider.com

In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design. We all know that managing your inventory is one of the most important things you do. If not done well it gets costly, very quickly. Listen in...

WESA Retail Roundup July 7, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Danielle Malconian by Plus by Design, Los Angeles County, CA
• Link to WESA PartnerShip
• Presented By: Western English Sales Association

Takeaways:

• Effective inventory management is crucial for retail success as it directly impacts profitability.
• Using inventory management software can significantly enhance the accuracy and efficiency of stock management.
• Retailers often become fatigued with their merchandise before customers do, leading to misjudged sales potential.
• The importance of understanding customer preferences is paramount when considering product line expansions.
• Planning for seasonal inventory and understanding market trends can mitigate potential financial losses.
• Maintaining a healthy inventory level requires careful analysis of sales data and customer demand.

Chapters

00:04 - Introduction to the Horse Radio Network

04:06 - Inventory Management Strategies

13:12 - Navigating Inventory Decisions

17:31 - Managing Inventory and Customer Demands

22:38 - Navigating Trends and Inventory Management

Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore how retailers save money, simplify shipping, and access expert support when they need it most. Listen in...

WESA Retail Roundup June 30, 2025

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Erika Kempf from PartnerShip | Facebook | Twitter | LinkedIn
• Link to WESA PartnerShip
• Presented By: Western English Sales Association

Third-generation hat shaper Glenn Orms shares the legacy, craft, and passion behind Hat Masters and the timeless art of cowboy hat shaping.

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen

Contact: Sophia Jagella, WESA Marketing Specialist

Guest: Glenn Orms

• Instagram: https://www.instagram.com/thecowlot/
• YouTube: https://www.youtube.com/@thecowlot6518
• Facebook: https://www.facebook.com/TheCowLot
• Website: https://www.hatmasters.com

Retailers know that hiring is only half the battle. Keeping great employees engaged and motivated is what truly drives success. In today’s session, we’ll explore smart, practical strategies for incentivizing your team beyond just a paycheck. Whether you run a boutique, a tack store, or a multi-location shop, you’ll walk away with ideas you can implement immediately. Listen in...

WESA Retail Roundup June 23, 2025

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Ilya Ilienko | Linked In |
• Presented By: Western English Sales Association

Time Stamps:

07:33 - Flexibility in Business Scheduling

10:18 - Innovative Perks for Small Businesses

18:55 - The Importance of Employee Responsibility

27:01 - Creating a Positive Workplace Environment

Takeaways:

• Incentivizing employees requires a multifaceted approach that extends beyond mere financial compensation.
• Engaging employees through cross-training not only enhances their skills but also fosters collaboration among team members.
• Flexibility in scheduling and responsibilities can significantly improve employee satisfaction and retention rates.
• Creating a supportive work environment by allowing pets and family involvement can enhance employee morale and loyalty.
• Acknowledging milestones and achievements in the workplace cultivates a sense of belonging and recognition among employees.
• Community involvement through volunteer opportunities can strengthen employee ties to the business and enhance brand loyalty.

Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in...

WESA Retail Roundup June 16, 2025

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Kim Ivkov of Cowgirl Biz - Facebook | Instagram | Pinterest | YouTube
• Presented By: Western English Sales Association

Time Stamps:

04:22 - The Birth of Cowgirl Biz

24:16 - Launching the Summer School of SEO

29:26 - Introduction to SEO Strategies

40:12 - The Importance of Collaboration in Business

Takeaways

• The Cowgirl Biz platform has successfully created a nationwide directory of over 1200 cowgirl-owned businesses.
• Engagement within the Cowgirl Entrepreneurs group was fostered by sharing valuable learning resources and collaborative opportunities.
• The transition from a Facebook group to a business has allowed Cowgirl Biz to effectively support retail brands in the Western industry.
• SEO remains a critical focus for businesses, and the Cowgirl Biz Academy offers essential resources for improving online visibility.
• The importance of community in the retail sector cannot be overstated, as collaboration is key to overcoming industry challenges.
• Supporting small businesses through education and resources is vital for their growth and success in a competitive market.

VEXIL founder Shawn Wiese shares how his roots in professional bull riding and athlete management shaped a western lifestyle brand that resonates with today’s retailers and customers alike.

• Hosts: Coach Jenn and Morgan Zipperlen
• Contact: Sophia Jagella, WESA Marketing Specialist
• Guest: Shawn Wiese, Website | LinkedIn | Facebook | YouTube | Instagram | TikTok

In a landscape dominated by big box stores, how do small retailers not just survive but thrive? We’ll find the answers today as we chat with Stevie Cummins, the powerhouse behind Jewel of the West, to explore how independent stores can win in 2025. Listen in...

WESA Retail Roundup June 9, 2025

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Stevie Cummins of Jewel of the West | Facebook | Instagram
• Presented By: Western English Sales Association

Time Stamps:

00:11 - Introduction to the WESA Retail Roundup

00:34 - Strategies for Small Retail Success

11:55 - Marketing Strategies for Local Businesses

24:14 - The Importance of Authenticity in Merchandising

30:36 - The Importance of Positivity in Business

34:25 - The Importance of Reevaluation in Business

Takeaways:

• The podcast emphasizes the necessity for small retailers to adapt and innovate in an increasingly competitive marketplace dominated by larger corporations.
• Stevie Cummins of Jewel of the West highlights the significance of fostering a positive work environment and empowering employees to enhance customer service.
• Effective marketing strategies, such as soliciting genuine customer reviews and engaging in social media, can significantly boost a small business's visibility and sales.
• The discussion reveals that maintaining a unique and authentic brand identity is crucial for small retailers to differentiate themselves from big box competitors.
• Utilizing local advertising and community engagement activities can drive tourist traffic to brick-and-mortar establishments in small towns.
• The episode underscores the importance of resilience and a positive mindset for small business owners during challenging economic times.