OFFRE D'UNE DURÉE LIMITÉE | Obtenez 3 mois à 0.99 $ par mois

14.95 $/mois par la suite. Des conditions s'appliquent.
Page de couverture de Women On Purpose

Women On Purpose

Women On Purpose

Auteur(s): Toni Eastwood OBE MBA
Écouter gratuitement

À propos de cet audio

 The Women On Purpose Podcast is where Toni Eastwood keeps it real, and has fun. It's an authentic and entertaining platform for individuals seeking personal growth, purpose-driven living, and the full range of emotions that make life an adventure. Along the way, there's plenty of laughter, and yes, there might even be a few tears. She aims to keep the conversation flowing as she chats with guests about their successes, challenges, and how they've navigated both. They'll share the tools and techniques that helped them, while Toni offers insights from her own ASPIRE Model.

Hosted on Acast. See acast.com/privacy for more information.

 Développement personnel Gestion et leadership Réussite Sciences sociales Économie
Épisodes
  • Sir Jacobs: Building a Brand People Love & Connect With

    Sir Jacobs: Building a Brand People Love & Connect With
    Jan 9 2026

    This episode goes a bit deeper.


    Not in a dramatic way. Not in a “let’s be profound” way. But in the way that happens when you slow down, sit with people you trust, and talk honestly about why certain things matter.


    In Part 2 of this Sir Jacobs mini-series, I’m joined by Mitch and his mum Crystal. And what unfolds is one of those conversations that starts with product, but very quickly becomes about life, values, courage, and the choices we make along the way.

    It’s about what we allow into our homes.

    • What we put on our skin.
    • What we light at the end of the day.
    • And what those small choices say about who we are and how we want to live.

    This is not a glossy brand story.

    It’s a real conversation about craft, care, and building something that actually means something.


    What we talk about in this episode
    • How Sir Jacobs started as a passion project and a bit of a risk, long before it became a brand others wanted to be part of
    • Why handmade really matters, and why not everything deserves to make it out of the studio
    • The discipline of doing things properly, even when nobody is watching
    • How scent becomes part of your life without you even realising it
    • The idea of ritual, from lighting a candle at the end of the day to creating a feeling when someone walks through your door
    • What legacy really looks like when you strip away the noise
    • Why choosing your vessel and choosing your fragrance is about identity, not interiors
    • Sustainability as a way of working, not a marketing line

    Moments that really landed for me

    There are a few moments in this episode that stayed with me.

    Crystal describing her first Sir Jacobs piece as something solid and grounding, almost like it had always existed.

    The attention given to the base of a ceramic vessel, even though most people will never look at it.

    The honesty about smashing pieces that are not right, even when that hurts financially.

    Mitch talking about the courage it took to step away from safe options and back something uncertain.

    And the quiet realisation that Sir Jacobs is not just something you buy, it becomes something you live with.


    What this episode is really about

    This conversation is about integrity.

    About not cutting corners.

    • About caring deeply.
    • About choosing to do things slowly and properly in a world that rewards speed and shortcuts.


    It’s also about pride.

    • Pride in craft.
    • Pride in where things are made.
    • Pride in creating something that feels considered and respectful.

    And if I’m honest, it’s also about noticing how rare that is.


    One line that sums it up

    “When you build something with care and intention, people feel it. They might not be able to explain why, but they know.”

    That’s what stayed with me.


    My final thought

    This episode is a reminder to pause and notice what’s around you.

    Not just what looks good.

    • But what feels right.
    • What lasts.
    • What carries meaning.

    Because the things we surround ourselves with shape our days more than we realise.


    Visit Sir Jacobs and use code LAUNCHUK20 for 20% Discount

    🌍 www.sirjacobs.co.uk

    Find and connect with Ben

    https://www.linkedin.com/in/ben-colling-3b251133a/


    Follow Sir Jacobs

    https://www.instagram.com/sirjacobs_com/

    https://www.tiktok.com/@sirjacobs.com?lang=en


    If this episode resonated with you, please take a moment to subscribe to Women on Purpose so you never miss a conversation like this. And if you’re enjoying the show, we’d love you to leave us a 5-star review - it genuinely helps more purpose-driven founders discover the podcast and keeps these honest, meaningful conversations reaching the people who need them most. Toni x 💛Thanks for listening. And thanks for being part of these conversations with me.

    Hosted on Acast. See acast.com/privacy for more information.
    Voir plus Voir moins
    36 min
  • Sir Jacobs: Building a Brand People Love & Connect With

    Sir Jacobs: Building a Brand People Love & Connect With
    Jan 9 2026
    Women On Purpose Podcast - Sir Jacobs: Real Voices, Real Homes (Part 1)This week’s episode is a little different… and honestly, it’s one of my favourites to record.Because behind every brand we admire, every beautiful product we bring into our homes, there are people. Real voices. Real relationships. Real stories.In Part 1 of this two-part mini-series, I’m joined by Kerry, Sean, and Alicia (Ben’s neighbours and Ben’s mum) for a relaxed, laughter-filled conversation, complete with mimosas, all about what Sir Jacobs feels like when it’s not a marketing campaign… but something you actually live with.What comes through so clearly isn’t just appreciation for the ceramics or fragrances.It’s the connection to the intention.The craftsmanship.The pride.The “oh my God… where did you get that?” moments.And the kind of quality you can’t fake, because you can feel it the second you pick it up.This episode is about trust.It’s about what happens when something is made slowly, thoughtfully, and with purpose.And it’s about how a brand doesn’t just land on shelves… it lands in lives.In this episode, we talk about…First encounters with Sir Jacobs, the accidental discovery in the guest loo that turns into “I need this in every room.”Why these products don’t just smell beautiful… they shift the whole atmosphere of a home.The joy of ritual, Sunday night baths, candles lit, diffusers going, and that “company’s coming” spritz routine.The magic of “choose your vessel, choose your fragrance”, and the refill concept that makes it feel both luxe and sensible.Why Sir Jacobs is becoming a natural fit for boutique hotels, resorts, and luxury gifting, including the new bracket solution for hospitality spaces.How scent creates memory, that instant transport back to a place, a moment, a feeling.What you’ll hear (and feel) in Part 11) “I didn’t even know I was encountering it…”Kerry describes discovering Sir Jacobs without realising it, then walking out of the bathroom basically demanding to know where it came from. That moment of genuine surprise is everything.2) The “waft” factor 😄Sean (and Ben!) love smelling good, and the conversation about fragrance being something that lingers, lives in a space, and becomes part of your identity is honestly brilliant.3) The plastic bottle rebellionAlicia’s story is priceless: being told to get rid of the plastic bottles and suddenly being introduced to something that looks stunning everywhere, bathroom… kitchen… the whole house.4) The craft you can’t mass-produceWe talk about how every vessel is handcrafted in South Africa, one-of-a-kind, and made with serious standards, including the reality that if it’s not perfect, it doesn’t pass.5) A brand that started in a garage… and became a beliefThere’s a beautiful thread running through this episode about belief, how Ben encountered the product, got goosebumps, and knew he needed to be involved. Not because he was sold to… but because he felt it.Favourite moments & “best bits” Here are some gorgeous moments you could also pull as clips:“I didn’t even know I was encountering it…”“He loves to waft.” (still makes me laugh 😄)“They look stunning everywhere in the house.”“It’s art and it’s fine fragrance.”“When you build something slowly and honestly… it doesn’t just land on shelves, it lands in lives.”The bigger messageWhat this conversation really highlights is this:When something is created with integrity and care, people don’t just buy it, they champion it.They tell their friends.They want it in every room.They build rituals around it.And they feel proud to support it because it represents something deeper than “stuff.”And honestly… that’s what brand is.Not marketing. Not noise.But meaning.Sir Jacobs have kindly given Women On Purpose listeners a discount code for your first order:www.sirjacobs.co.uk Use Code: LAUNCHUK20 for 20% Discount🌍 www.sirjacobs.co.ukFind and connect with Sir Jacobshttps://www.instagram.com/sirjacobs_com/https://www.tiktok.com/@sirjacobs.com?lang=en Hosted on Acast. See acast.com/privacy for more information.
    Voir plus Voir moins
    43 min
  • From Belief to Buy-In: When Loving the Brand Becomes the Investment

    From Belief to Buy-In: When Loving the Brand Becomes the Investment
    Dec 31 2025

    Show Notes

    In this special and very personal episode of the Women on Purpose, Toni Eastwood OBE sits down with a close friend Ben Colling whose relationship with this series sponsor Sir Jacobs, didn’t begin as an investor - but as a genuine admirer, user, and believer.

    This conversation traces the journey from loving the product, to living with it in everyday spaces, to recognising that what had been created was more than beautiful objects - it was a brand with depth, story, and emotional resonance.

    Toni chats with Ben, who openly shares the realities of the early stage:

    the brand initially being a side project

    the pivotal moment where growth required commitment and capital

    the clarity around what level of investment was needed

    and how trust, shared values, and belief shaped the partnership

    At its heart, this episode is about organic investment - the kind that comes from emotional connection, lived experience, and alignment, not pitch decks and pressure.

    A powerful listen for founders navigating funding, partnerships, and the vulnerable leap from passion project to serious business.



    Key Highlights

    The brand was loved before it was invested in - The relationship began with genuine admiration for the product - its look, feel, and presence in the home.

    This started as a side project, not a polished business - The brand was originally a “job on the side,” before reaching a natural turning point.

    Living with the product changed everything - Seeing and using the pieces daily created a visceral, emotional connection that went far beyond “this is nice.”

    Investment came from belief, not persuasion - The decision to invest followed deep understanding of the story, values, and future potential — not a hard sell.

    Partnership was formed with clarity and trust - The investment amount, shareholding structure, and timing were all handled transparently, reinforcing mutual respect.


    Best Bits

    “It wasn’t just ‘this is lovely’ - it was something you felt when you picked it up.”

    “At that stage, it was still a hobby… a good one, but a job on the side.”

    “You live with it - it becomes part of your home, part of your everyday.”

    “There’s always that pivotal moment in small business where you realise you can’t grow without investment.”

    “That was when the partnership was born - and the shareholding structure followed.”


    Why this episode matters

    This isn’t a funding story. It’s a belief story. It shows what happens when:

    the product speaks for itself

    trust exists before contracts

    and investment is a natural extension of love for the brand


    Visit Sir Jacobs and use code LAUNCHUK20 for 20% Discount

    🌍 www.sirjacobs.co.uk


    Find and connect with Ben

    https://www.linkedin.com/in/ben-colling-3b251133a/


    Follow Sir Jacobs

    https://www.instagram.com/sirjacobs_com/

    https://www.tiktok.com/@sirjacobs.com?lang=en


    If this episode resonated with you, please take a moment to subscribe to Women on Purpose so you never miss a conversation like this. And if you’re enjoying the show, we’d love you to leave us a 5-star review - it genuinely helps more purpose-driven founders discover the podcast and keeps these honest, meaningful conversations reaching the people who need them most. Thank you for being part of our community. Toni x 💛

    Hosted on Acast. See acast.com/privacy for more information.
    Voir plus Voir moins
    38 min
Pas encore de commentaire