Shawn Freeland has been on quite a journey to get started as a first generation rancher. We discuss the role of grazing and paying attention to soil health in helping that journey succeed. We talk about getting started by buying 10 cows on a whim to pursuing a high input approach to putting his cows to work for him.

Sponsors:

Rogue Food Conference (Code: Cows30)

Take the Survey:

Working Cows 2026 Listener Survey

Relevant Links:

Dry Creek Ranch

It is very easy to get the cart before the horse and spend all our time picking colors and fonts and never think about a message that will connect with our ideal customer. Matt Stone is here to help us avoid this trap. He talks us through our marketing strategy, our message, and finally how we should think about our branding.

Sponsors:

Kaizen Solutions

Arrow L Ranch Composite Bull Sale

Take the Survey:

Working Cows 2026 Listener Survey

Relevant Links:

Dakota Growth

Matt's Previous Episodes:

Ep. 431 Matt Stone – How to Find Your Ideal Customer

How do we pass on the faith to the next generation? God has entrusted us with tools that are simple. You might say ordinary. They are ordinary in that anyone can do them. They are extraordinary in that when we are faithful to deploy them God gives the increase to our efforts and more is accomplished through them than we could accomplish through any of our best laid plans. In this episode I share with you a sermon I recently preached at a men's breakfast at Bethel Church in Frontier, Saskatchewan.

Happy New Year! May God add His blessings to your endeavors in 2026!

The first thing we need to understand is what profit is. Then we need to know what profit is for. Once we have that vision in place we can maintain our motivation over the long hall for sustainable growth. Josh Kerpan joins us once again to talk about the steps to developing that vision as well as a new program he has launched to help people remain accountable to take action on the vision for our business.

Thanks to our Studio Sponsor, Understanding Ag!

Head over to UnderstandingAg.com to book your consultation today!

Sponsor:

RogueFoodConference.com (Use Code Cows30 $30 off your ticket)

Relevant Links:

Burnout to Breakthrough: The Freedom Blueprint

Kaizen Solutions - 100x Breakthrough

The fundamental reality of our lives is a spiritual one. According to Ephesians we do not wrestle against flesh and blood, but against principalities and powers and the rulers of the darkness of this age, and against spiritual hosts of wickedness in heavenly places. As I have come to realize the role these battles were playing in my own life and how to fight in these battles my life has changed for the better. On this episode I share with you a talk I recently gave at Bethel Church's Fall Meetings in Frontier, Saskatchewan.

Merry Christmas! Thanks so much for tuning in throughout 2025. May God bring you Grace and Peace in 2026.

There is a lot that goes into someone making a decision to make a purchase. How do we understand the driving factors that move people toward purchase decision and make sure that we are prepared to meet them with a product when they are ready? We answer these questions and more in this conversation with Shane Barber of Barber industries. We answer these questions by discussing the lessons Shane has learned in selling his Storage Drinker.

Thanks to our Studio Sponsor, Understanding Ag!

Head over to UnderstandingAg.com to book your consultation today!

Sponsor:

RogueFoodConference.com (Use Code Cows30 $30 off your ticket)

Contact Shane:

(605)381-2525

Relevant Links:

Science of Persuasion

It's not hard to come up with a list of blessings that spring from a life lived in agricultural pursuits. Dr. Allen Williams and Kyle Richardville of Understanding Ag join me today to think a little more deeply about the why behind these blessings. We look at God's Two Great Books the book of His Word and the book of His Creation to see if we can discern His hand in blessing us as we partner with Him in the stewardship of creation.

Thanks to our Studio Sponsor, Understanding Ag!

Head over to UnderstandingAg.com to book your consultation today!

Sponsor:

UnderstandingAg.com

On the backside of every challenge is an opportunity. The limiting factor of your operation from one perspective is the opportunity from a different perspective. You have to learn to think differently about your operation so you can see the ways it sets you up for success. Adam Lasch is here to help us think differently about what certain styles of operations are good at and how they can optimize their opportunities to achieve better results.

Thanks to our Studio Sponsor, Understanding Ag!

Head over to UnderstandingAg.com to book your consultation today!

Sponsor:

Ranch Right

Tire Winder

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