In this episode, I’m bringing you an eye-opening conversation with Bruce Clay, the man many call the Father of SEO.

We explore how search engine optimization has evolved over nearly three decades and how AI is changing the rules once again.

Bruce shares why SEO is more than just keywords — it’s about owning your place on the search results page, understanding intent, and working across teams to grow your traffic.

If you want your business to stay visible and keep driving results in this new era, this episode will show you how important it is to think beyond just organic search and embrace a bigger picture.

This is a must-listen for any marketer or business serious about staying ahead in digital marketing.

Guest Links

• Bruce Clay's Website
• Connect with Bruce on LinkedIn
• PreWriter

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Welcome to a very important episode of the Your Digital Marketing Coach podcast. Today I’m diving deep into one of the biggest changes happening in digital marketing right now: the silent collapse of traditional SEO. For years, search engines—especially Google—have been a major source of traffic for businesses. But with the rise of AI tools and new ways people search for information, that traffic is shrinking. This episode will help you understand what’s going on, why it matters to your business, and what you can do about it. If you care about growing your brand, staying relevant, and building trust in the age of AI, this is a must-listen.

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

In this episode of the Your Digital Marketing Coach podcast, we’re taking a deep dive into a platform that’s often overlooked in digital marketing — YouTube. With so much talk around LinkedIn, TikTok, and even AI-driven search, it’s easy to forget that YouTube is the second largest search engine and a massive opportunity for both B2C and B2B marketers. My guest, YouTube expert Dane Golden, shares why YouTube is more than just a place to post videos — it's a powerful engine for growing trust, building relationships, and driving real business results. If you’re not using YouTube strategically yet, now’s the time to rethink how it fits into your digital marketing mix.

Guest Links

• Connect with Dane on LinkedIn
• Dane's Agency VidAction
• Dane's YouTube Ads Podcast

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com