Most marketers and experts don’t have a conversion problem—they have a messaging problem. Their websites, emails, and content are packed with facts, features, and “I help…” statements that never touch the emotional brain that actually decides to buy. In the age of AI-generated content and endless noise, it’s the human story behind your offer that cuts through and converts.

In this episode of Your Digital Marketing Coach, I’m joined by Aurora Winter—Hollywood-trained storyteller, entrepreneur, and author of ten books, including Turn Words Into Wealth and Marketing Fast Track. Aurora has helped entrepreneurs, attorneys, and experts transform their “invisible” expertise into powerful IP, profitable books, and seven-figure opportunities by fixing how they talk about what they do.

We dive into the specific messaging shifts that turn flat copy into compelling stories, why your brand will determine whether you compete on value or race to the bottom on price, and how to use books, video, and AI-era search engines (Amazon, YouTube, and beyond) to establish real authority. If you’re serious about building a B2B brand that sells without screaming “buy now,” this conversation is your playbook.

Tune in to discover:

• How to transform “I help…” statements into powerful, outcome-driven promises
• The “hell to heaven” storytelling structure you can plug into emails, sales pages, and videos
• Why building a story bank is now a critical IP asset—especially with AI in the mix
• How to avoid “credibility clutter” and use fewer, stronger proof points to elevate your authority
• A practical method to get your book written quickly by talking instead of staring at a blank page
• How to go from invisible expert to go-to thought leader using Amazon, YouTube, and AI search
• The neuroscience behind why stories stick while numbers and facts get forgotten
• The three-step brain-based formula Aurora uses to craft messages that actually move people to act

Guest Links

• Aurora’s Site & Bonuses: https://samepagepublishing.com
• Turn Words Into Wealth (Book): https://amzn.to/4oFzBpE
• Marketing Fast Track (Book): https://amzn.to/48CCjWW
• Aurora’s YouTube Channel: https://www.youtube.com/aurorawinter

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Is your business ready for a world where 50% of search queries involve AI?

The digital landscape is shifting fast. We are moving from a world of traditional Google rankings to a "Zero-Click" environment dominated by AI Overviews, ChatGPT, and Voice Search. If you are still relying solely on old-school SEO playbooks, your content is at risk of becoming invisible.

In this episode I break down the confusion between AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). I reveal why these aren't just buzzwords, but the two sides of the same coin that will determine your digital visibility in 2025 and beyond.

Tune in to discover:

• The Critical Difference: What separates AEO (Extraction) from GEO (Synthesis) and why you need a hybrid strategy to win at both.
• The "Zero-Click" Reality: How to measure success when users get their answers without ever visiting your website (and why that actually builds more brand authority).
• 5 Foundational Strategies: The specific steps you can take today—from "Answer-Focused Content" to "Entity Optimization"—to make your brand machine-readable and trustworthy.
• The Local SEO Pivot: Why NAP consistency and Google Business Profiles are non-negotiable for voice search visibility.
• Actionable Checklist: 7 immediate steps to audit your content and future-proof your digital marketing strategy.

Whether you are a marketing professional, an entrepreneur, or a local business owner, this episode provides the roadmap you need to become the trusted source that AI cites and customers trust.

Key Highlights:

• Intro: The confusion between AEO and GEO.
• Why the old SEO playbook isn’t enough anymore.
• AEO vs. GEO: Extraction vs. Synthesis explained.
• The 5 Core Principles for AI Visibility.
• Specific tactics for Local Business owners.
• How to measure success in an AI world (Impressions vs. Clicks).
• The 7-Step Action Plan to implement today.

Links & Resources Mentioned:

• Join the Digital First Group Coaching Membership: nealschaffer.com/membership
• Contact Neal: neal@nealschaffer.com
• Neal’s Website: nealschaffer.com
• The Ask Neal AI Framework: https://podcast.nealschaffer.com/episode/the-asknealtm-framework-7-steps-to-make-ai-sound-like-you-not-a-robot
• Marcus Sheridan's "They Ask, You Answer" book: https://amzn.to/48MT4Pp

Subscribe & Review:

If you enjoyed this episode, please subscribe and leave a review! It helps me bring you mo

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Are you feeling the pressure to build a "Custom GPT" for every aspect of your business? You might be wasting your time. While the hype cycle tells us we need complex bots, the reality for most small business owners is that we just need better organization.

In this episode, I sit down with Phil Pallen, Brand Strategist and author of AI for Small Business. We strip away the enterprise-level jargon and focus on the practical, "boring" ways AI can save you 10+ hours a week. Phil explains why he prefers ChatGPT Projects over Custom GPTs, how he automates the emails he hates answering, and why tracking your time is the first step to AI mastery.

Tune in to discover:

• The "Joy" Metric: How to audit your week to find the tasks you should automate or delegate immediately.
• Projects vs. Custom GPTs: Why Phil believes Custom GPTs are not useful for 95% of the population (and the cleaner workflow he uses instead).
• The Inbox Zero Stack: The specific tools (like SaneBox) Phil uses to filter pitches and draft responses automatically.
• The "Perfect Prompt" Lie: Why treating AI like a conversation beats trying to be a "prompt engineer."
• Physical AI: How Phil uses a physical recording device to capture ideas on the go without opening an app.

Key Highlights:

• 05:30 How a single YouTube video about ChatGPT led to a major book deal.
• 16:45 The 3 questions you must ask yourself at the end of every week.
• 19:15 How to automate "No, thank you" replies to sales pitches.
• 26:00 Why "Projects" are the single biggest revolution for productivity.
• 33:00 The hidden downside of Custom GPTs (testing time).
• 34:40 Privacy warning: When to use Adobe Firefly vs. OpenAI.

Links Mentioned in This Episode

Phil Pallen's Book: AI for Small Business (Available at all major bookstores)

Time Tracking Tools:

• EverHour: everhour
• Rize: rize

Email Organization Tools:

• SaneBox: sanebox

AI Tools Discussed:

• ChatGPT Projects: chat.openai.com
• Claude Projects: claude.ai
• Adobe Acrobat AI: adobe.com/acrobat
• Adobe Firefly: firefly.adobe.com
• Adobe Express: express.adobe.com
• Magai: magai.co

Connect with Phil Pallen

• YouTube: YouTube.com/PhilPallen (2-3 AI videos weekly)
• Instagram:

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Are you frustrated that your AI-generated content sounds robotic, generic, or just "off"? You might be suffering from the "Vending Machine Syndrome"—feeding ChatGPT a coin (a prompt) and hoping for a gourmet meal.

In this episode, I share the insights from my recent workshop at Chapman University, where I taught future entrepreneurs how to create targeted, compelling content in under 30 minutes. The secret isn't finding a "magic prompt" on Twitter; it's about building a robust Context Framework. I break down the three essential pillars you need to define before you ever open ChatGPT to ensure your content builds authority, trust, and leads.

Tune in to discover:

• The Context Revolution: Why providing background data is 10x more powerful than tweaking your prompt syntax.
• The 3-Pillar Framework: A step-by-step guide to defining your ICP, Brand Voice, and Core Pain Points for AI.
• The "Library of Content" Concept: How to use this system to build SEO authority and satisfy Large Language Models (LLMs).
• The Scaling Secret: How to turn one well-structured blog post into a week’s worth of social media content.
• The Human Differentiator: Why AI can write the text, but only you can provide the story.

Key Highlights:

• 06:00 Why AI is not a vending machine (and why context is King).
• 07:40 Pillar 1: Laser-focusing your Ideal Customer Profile (ICP).
• 09:30 Pillar 2: training AI on your specific Brand Voice traits.
• 10:35 Pillar 3: Identifying Pain Points to generate endless topics.
• 13:20 How to repurpose one AI article into 10 different formats.
• 15:05 The one thing AI cannot do (and why you must inject it manually).

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Are you stuck on the social media hamster wheel? Most entrepreneurs feel the pressure to post constantly, chase trending audio, and "feed the algorithm" daily—often with little ROI to show for it. But what if you could cut your content creation time by 80% while actually increasing your leads?

In this episode of Your Digital Marketing Coach, I sit down with agency owner and strategist Katie Brinkley to dismantle the "more is better" mythology. We dive deep into her signature 4-Post Strategy, a tactical framework designed to move your audience from passive scrollers to active buyers without burnout.

We discuss why "community" is the new currency over "virality," how to leverage the "Donald Miller StoryBrand" approach in your captions, and how to reverse-engineer your social media goals so every single post has a job to do. Whether you are a solopreneur or running a marketing team, this episode will teach you how to treat social media as a strategic digital thread rather than a daily chore.

Tune in to discover:

• The 4-Post Framework: The exact weekly content cadence (Awareness, Elaboration, Community, Action) that covers the entire customer journey.
• Reverse Engineering Success: How to start with your business objective (sales, downloads, signups) and work backward to create content that converts.
• The Virality Trap: Why chasing viral moments (like the Savannah Bananas) might be hurting your actual business growth if you don't have a community first.
• Video Confidence: Practical tips for overcoming "camera shyness" and why B-Roll is your best friend for short-form video.
• The 3-Hour Save: How Katie’s clients go from spending hours a week on social to just 40 minutes while seeing better results.

Key Highlights:

• From Sports Reporter to Social Strategist: Katie shares her journey from covering the Colorado Rockies to launching her own agency during the MySpace era.
• Virality vs. Community: Why going viral is like winning the lottery, but building a community is a predictable business strategy.
• The "What’s In It For Them?" Shift: How to stop making your social media a "look at me" billboard and start solving customer problems.
• The 4-Post Strategy Breakdown: A step-by-step walkthrough of the four specific types of posts you need to create every week.
• The "Community Post" Secret: Why showing your personal side (even just a photo of you at a softball game) creates the strongest leads.
• Cracking the Short-Form Video Code: Simple advice for business owners who are terrified of being on camera.

Connect with Katie Brinkley:

• Website: https://katiebrinkley.com
• Book: The Social Shift
• Agency:

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Most marketers treat YouTube like Facebook or LinkedIn - posting content and hoping to drive traffic back to their website. This approach fails because YouTube is fundamentally different. It's a recommendation engine, not a traditional social platform.

In this episode, you'll learn why successful YouTube creators think differently than marketers, discover the research strategy that reveals what content YouTube actually promotes in your niche, and get the framework for creating videos the algorithm wants to recommend.

If you've been frustrated with YouTube or haven't started because it seems overwhelming, this episode gives you the strategic foundation to succeed in 2024.

What You'll Learn

• Why thinking like a marketer kills your YouTube success
• The "ghost account" research method from Derral Eves' YouTube Formula
• The 3 elements that determine if someone clicks your video
• Why your first 15 seconds make or break retention
• How YouTube success improves your Google rankings
• The 5-video format strategy for finding what works

Resources Mentioned

• Derral Eves' "The YouTube Formula" book
• My interview with Derral Eves
• YouTube Analytics and YouTube Studio

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Ever wonder how someone goes from frustrated agency employee to building a trusted content empire? Derek from NapLab shares his remarkable journey of turning a terrible mattress shopping experience into a business that replaced his salary in just two months.

In this episode, you'll discover Derek's "create what you wished existed" approach to content strategy, why he started testing mattresses in a cramped one-bedroom apartment with nothing but a cell phone and lamp lighting, and how this humble beginning led to one of the most trusted review sites in the mattress industry.

Key takeaways from this conversation:

• How to identify profitable content opportunities from your own consumer frustrations
• Why starting imperfectly beats waiting for the right equipment or skills
• The simple transparency strategy that builds more trust than any sales funnel
• How to monetize content without compromising your integrity or audience trust
• Derek's approach to weathering Google algorithm updates by focusing on authenticity
• Why saying no to sponsored content actually increased his revenue
• The North Star mindset that guides every piece of content he creates

Derek's story proves that authenticity and genuine problem-solving will always win over flashy marketing tactics. Whether you're a content creator, entrepreneur, or business owner looking to build trust with your audience, this episode offers a blueprint for turning your expertise into sustainable income while maintaining your integrity.

Connect with Derek at NapLab.com or find him on LinkedIn.

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Tired of spending hours researching agencies only to end up more confused than when you started? In this episode, I reveal my solution to one of marketing's biggest time-wasters: finding the right agency partner.

After years of getting asked "Neal, who would you recommend?" for everything from SEO to video production, I decided to do something about it. I partnered with Clutch, the leading B2B service provider platform, to personally curate 12 specialized directories of agencies I actually recommend.

These aren't just random lists—each directory has been carefully vetted based on proven results, verified client feedback, and deep expertise. Whether you're a startup with a limited budget or an enterprise brand with complex needs, there's a trusted partner for you.

What You'll Learn:

• Why agency selection has become such a major pain point for marketers
• How my dual role as Fractional CMO shaped my approach to these directories
• The 12 specialized categories and what makes each one unique
• My personal curation process and selection criteria
• How to use these directories to save time and reduce risk in your agency partnerships
• What makes this partnership with Clutch different from typical agency lists

The 12 Curated Directories:

✅ Top Digital Marketing Agencies

✅ Best SEO Companies

✅ Leading AI Development Companies

✅ Creative Video Production Agencies

✅ Strategic Social Media Marketing Agencies

✅ Recommended Lead Generation Partners

✅ Trusted Ecommerce Development Companies

✅ Specialized WordPress Development Companies

✅ Expert Content Marketing Firms

✅ Proven Email Marketing Agencies

✅ Influential Influencer Marketing Agencies

✅ Preferred Facebook Advertising Partners

Key Takeaways:

• Great agency partnerships can be transformational, but poor fits waste time and money
• Starting with vetted lists dramatically improves your chances of finding the right partner
• These directories include global options across different price points and specialties
• The lists are living resources that I'll be updating as the industry evolves

Resources Mentioned:

• Access All 12 Directories: nealschaffer.com/clutch
• Learn More About Clutch: clutch.co/about-us

Individual Directory Links:

• My Top Digital Marketing Agencies
• My Best SEO Companies
• My Leading AI Development Companies
• My Creative Video Production Agencies
• My Strategic Social

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com