Schedule a Call to Build & Scale Your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha Karabut sits down with co-host and media buying powerhouse Hamen Bamba—who has spent over $30 million on advertising and generated more than $120 million in revenue—to expose the biggest mistake most founders make when launching their brands.

They reveal why jumping into a subscription-based model is a guaranteed path to cash flow disaster, and share the proven framework that actually works.

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Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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Timestamps:
00:00 - Intro
01:00 - Why you need cash flow when starting out
03:15 - First-time founder thinking that kills subscription models
13:22 - Athletic Greens vs Shilajit: Bulk purchase model comparison that works
16:26 - David Johns' 12-month supply strategy: How to filter customers right
18:50 - Public company subscription disaster: The pet consumables case study that failed
23:42 - Sasha's Bissou shoe brand: $15K spent on subscriptions, zero conversions
29:37 - Grooming Here UK's "hygiene plan" strategy: Transparency vs deception
30:19 - What skills you actually need to succeed with subscriptions
35:16 - Asmin's Tongat Ali brand: $60K/month profit without subscriptions
36:21 - The right sequence: Profitable first purchase → then optional subscriptions

About Ecom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #subscriptionmodel #cashflow #profitability #ecommercestrategy #mediabuying #AOV

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Kayci Scaggs, founder of Pakks.co, a conversation card company born from personal struggle that scaled from $20,000 in the first 30 days to $67k per month, with clear sights on $1 million monthly revenue.

Kayci's story is a masterclass in the "missionary vs mercenary" founder mentality. After a painful divorce, job loss during the tech industry downturn, and six months of unemployment, she hit rock bottom. But a chance meeting led to the birth of Pakks Co—simple conversation prompt cards that transformed how couples and families connect. The twist? These cards made over $20k in sales within the first 30 days.

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Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Connect with Kayci Scaggs
Instagram: https://www.instagram.com/scaggsc_/
Website: https://pakks.co/
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TIMESTAMPS
0:00 - Intro: From Divorce to $67K Monthly Revenue
2:00 - Kayci's Origin Story: The Broken Marriage
5:00 - Job Loss & Six Months of Unemployment
8:00 - Meeting Someone New & The Conversation Cards Spark
12:00 - The Inspiration Behind Pakks co
15:00 - First 30 Days: $20K In Sales
18:00 - Scaling from 10K to 67K Per Month
20:00 - The Path to $200K & $1M Monthly Revenue
25:00 - The Missionary Founder Mindset
28:00 - Real Client Results & Ad Account Wins
32:00 - The Five Critical Decisions to Scale to $1M
35:00 - Decision 1: Hire A VA For Customer Service
37:00 - Decision 2: Master Your P&L
40:00 - Decision 3: Content Strategy & Avatar Development
43:00 - Decision 4: Email List Building As A Compound Asset
46:00 - Decision 5: Emotional Neutrality in Business
50:00 - Why You Must Stop Enjoying Media Buying
53:00 - The Mechanics of Scaling Ad Spend
57:00 - Lifetime Value & Product Expansion
1:00:00 - Building The Next Tiers of Pakks co Products
1:03:00 - Founder Resilience & Overcoming Self-Doubt
1:05:00 - The Importance of Surrounding Yourself With Winners
1:10:00 - Closing Thoughts & Future Trajectory

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Hamen Bamba to reveal the exact Black Friday offer strategies that are generating hundreds of thousands of dollars for e-commerce brands—and what separates winners from everyone else.

They break down real case studies from their clients scaling aggressively right now. One brand is pushing 60k+ daily with 40%+ profit margins.

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Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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TIMESTAMPS
0:00 - Intro: Black Friday Offer Amplification
2:00 - Why Black Friday Is Critical for E-Commerce
5:00 - Real Client Results: Early Scaling Success
7:00 - Starting Early: October Black Friday Strategy
10:00 - Black Friday Is An Amplifier, Not A Solution
15:00 - Case Study: Buy Two Get One Offer
20:00 - The Sefels Lights Business Breakthrough
25:00 - How To Know If Your Problem Is The Offer
30:00 - The Six Components of a Winning Offer
33:00 - Visibility: Don't Hide Your Discount
35:00 - Urgency & Scarcity: Creating The Pressure
37:00 - Value Perception & Anchor Pricing
39:00 - The Offer Generator AI Tool Demo
41:00 - Client Success: $10K In A Day With The Tool
43:00 - Operator Mindset: Treat Every Black Friday As Your Last
45:00 - Creating Aggressive Offers That Convert
47:00 - Scaling Into Black Friday With Confidence
50:00 - Action Steps & Resource Links
52:00 - Closing Thoughts & Next Steps

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/