Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this urgent episode, Sasha and his co-host Hamen Bamba dive deep into the AI revolution threatening e-commerce businesses.

You'll learn:

• Why AI is creating an "Ernest Hemingway moment" for e-commerce (slowly, then all at once)
• The three biggest threats: platform dominance, margin compression, and content oversaturation
• How to build "human-first" defenses through founder-led content and in-person events
• Why mastering AI tools while emphasizing authentic human connection is the only winning strategy

TIMESTAMPS:

0:00 - Intro
1:51 - The Ernest Hemingway Quote: "Slowly, Then All At Once"
4:52 - Life Before AI vs. Today's Reality
7:00 - The Current AI Landscape: "Any Man's Game"
8:14 - Warning Sign #1: Platform Dominance (Amazon, Temu)
13:14 - The Vegas Hotel Strategy: Customer Retention
15:11 - Warning Sign #2: Content Oversaturation & Margin Compression
18:31 - The 2X Speed Consumer Problem
21:02 - Solution #1: Founder-Led Content Strategy
25:29 - The "Human vs. AI" Positioning Strategy
27:54 - Why "Ugly Ads" and Authentic Content Win
30:58 - Solution #2: In-Person Events and Human Connection
35:04 - Using AI Tools While Building Human Defenses
40:26 - The Gradual Shift: Google to ChatGPT Example
42:04 - Episode Recap: Threats and Solutions Summary


About eCom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #AI #onlinebusiness #entrepreneur #business #scaling #shopify #businessgrowth #artificialintelligence

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with his co-host Hamen Bamba, an ecommerce expert and media buying specialist who has spent over $30 million in ad spend and generated over $120 million in sales. They reveal an advanced cost cap strategy that helped one client scale from $0 to almost $200,000 per month in just four months, sharing the exact framework behind launching with 400 creatives and $2,500 daily ad spend.


You'll learn:
• How to use cost cap campaigns as an "insurance policy" to protect your ad spend while scaling
• The exact strategy behind launching with 400 AI-generated creatives and massive budgets
• When to use cost cap vs highest volume campaigns for new vs established brands
• Why 80% of creatives can now be AI-generated and still deliver 3x ROAS results

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Connect with Sasha (Host)
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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TIMESTAMPS

0:00 - Intro: $0 to $200K case study preview
1:00 - Cost cap vs highest volume campaigns explained
3:00 - The 400 creative launch strategy breakdown
4:35 - Using AI for 80% of creative content
6:11 - Results: $25K month 1, $67K month 2, $170K month 4
8:01 - Risk management with cost cap campaigns
9:56 - Downsides and limitations of cost cap
11:11 - Why cost cap acts as a creative quality filter
15:02 - Budget recommendations for different business stages
21:58 - When to use volume campaigns vs cost cap
23:46 - The river analogy: finding conversion bottlenecks
28:06 - Advanced vs beginner implementation strategies
31:26 - Future of AI creatives in ecommerce

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #costcap #metaads #businessgrowth

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this inspiring episode, Sasha sits down with Steve Towner, founder of Voortrekka Australia, a specialized camping gear company that's revolutionizing outdoor organization. Steve, a 20-year Australian Army veteran and former Major who served in Iraq and Afghanistan, shares his incredible journey from military logistics to e-commerce success, building a thriving business around "The Cape" - a 71L modular camping duffle bag that generated over $70,000 per month within 2-3 months of launch.

You'll learn:
• How Steve sold 20 bags in 48 hours using just a Stripe link and social media (the "pirate campaign" strategy)
• Why military logistics training translates perfectly into e-commerce operations and customer obsession
• How to validate product ideas without a website and turn customer relationships into brand evangelists
• Strategic pricing and upselling tactics that can increase AOV by 20% immediately

--------------------------------------------------------
Connect with Sasha (Host)
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Connect with Steve Towner (Guest)
Voortrekka Australia Website: https://voortrekka.com.au

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TIMESTAMPS

0:00 - Intro: From Zero to $70K/Month in 3 Months
1:37 - Steve's 20-Year Military Career: From Lieutenant to Major
3:42 - Military Logistics: Managing 200 People and Combat Deployments
5:14 - The Breaking Point: Wife's Burnout and Exit Strategy Planning
6:34 - How Facebook Ads Led to Joining Ecom Capital
8:04 - Starting With Zero Experience: "No Product, No Plan"
11:02 - The Power of Community and Peer Support in Ecom
14:47 - The "Pirate Campaign": Validating Products Without a Website
19:36 - Selling $5,000 Worth of Bags with Just a Stripe Link
22:29 - Why Product Development Trumps Perfect Marketing
25:18 - Customer Obsession: Personal Video Messages for Every Sale
29:26 - Making Your First Customer Your VVIP Brand Advocate
32:38 - Live Coaching Session: Optimizing AOV and ROAS Strategy
42:12 - Referral Systems: Turning One Customer Into Two Sales
47:11 - Building Scalable Systems vs. Adding Complexity
52:15 - Future Vision: From $10K to $100K Monthly Goals
58:12 - Military Mindset vs. Entrepreneur Confidence Building


About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #militaryveteran #busines

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/