Schedule a Call to Build & Scale Your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha Karabut sits down with co-host and media buying powerhouse Hamen Bamba—who has spent over $30 million on advertising and generated more than $120 million in revenue—to expose the biggest mistake most founders make when launching their brands.

They reveal why jumping into a subscription-based model is a guaranteed path to cash flow disaster, and share the proven framework that actually works.

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Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
------------------------------------------------------
Timestamps:
00:00 - Intro
01:00 - Why you need cash flow when starting out
03:15 - First-time founder thinking that kills subscription models
13:22 - Athletic Greens vs Shilajit: Bulk purchase model comparison that works
16:26 - David Johns' 12-month supply strategy: How to filter customers right
18:50 - Public company subscription disaster: The pet consumables case study that failed
23:42 - Sasha's Bissou shoe brand: $15K spent on subscriptions, zero conversions
29:37 - Grooming Here UK's "hygiene plan" strategy: Transparency vs deception
30:19 - What skills you actually need to succeed with subscriptions
35:16 - Asmin's Tongat Ali brand: $60K/month profit without subscriptions
36:21 - The right sequence: Profitable first purchase → then optional subscriptions

About Ecom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #subscriptionmodel #cashflow #profitability #ecommercestrategy #mediabuying #AOV

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Kayci Scaggs, founder of Pakks.co, a conversation card company born from personal struggle that scaled from $20,000 in the first 30 days to $67k per month, with clear sights on $1 million monthly revenue.

Kayci's story is a masterclass in the "missionary vs mercenary" founder mentality. After a painful divorce, job loss during the tech industry downturn, and six months of unemployment, she hit rock bottom. But a chance meeting led to the birth of Pakks Co—simple conversation prompt cards that transformed how couples and families connect. The twist? These cards made over $20k in sales within the first 30 days.

------------------------------------------------
Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Connect with Kayci Scaggs
Instagram: https://www.instagram.com/scaggsc_/
Website: https://pakks.co/
------------------------------------------------

TIMESTAMPS
0:00 - Intro: From Divorce to $67K Monthly Revenue
2:00 - Kayci's Origin Story: The Broken Marriage
5:00 - Job Loss & Six Months of Unemployment
8:00 - Meeting Someone New & The Conversation Cards Spark
12:00 - The Inspiration Behind Pakks co
15:00 - First 30 Days: $20K In Sales
18:00 - Scaling from 10K to 67K Per Month
20:00 - The Path to $200K & $1M Monthly Revenue
25:00 - The Missionary Founder Mindset
28:00 - Real Client Results & Ad Account Wins
32:00 - The Five Critical Decisions to Scale to $1M
35:00 - Decision 1: Hire A VA For Customer Service
37:00 - Decision 2: Master Your P&L
40:00 - Decision 3: Content Strategy & Avatar Development
43:00 - Decision 4: Email List Building As A Compound Asset
46:00 - Decision 5: Emotional Neutrality in Business
50:00 - Why You Must Stop Enjoying Media Buying
53:00 - The Mechanics of Scaling Ad Spend
57:00 - Lifetime Value & Product Expansion
1:00:00 - Building The Next Tiers of Pakks co Products
1:03:00 - Founder Resilience & Overcoming Self-Doubt
1:05:00 - The Importance of Surrounding Yourself With Winners
1:10:00 - Closing Thoughts & Future Trajectory

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Hamen Bamba to reveal the exact Black Friday offer strategies that are generating hundreds of thousands of dollars for e-commerce brands—and what separates winners from everyone else.

They break down real case studies from their clients scaling aggressively right now. One brand is pushing 60k+ daily with 40%+ profit margins.

-----------------------------------------
Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
-----------------------------------------

TIMESTAMPS
0:00 - Intro: Black Friday Offer Amplification
2:00 - Why Black Friday Is Critical for E-Commerce
5:00 - Real Client Results: Early Scaling Success
7:00 - Starting Early: October Black Friday Strategy
10:00 - Black Friday Is An Amplifier, Not A Solution
15:00 - Case Study: Buy Two Get One Offer
20:00 - The Sefels Lights Business Breakthrough
25:00 - How To Know If Your Problem Is The Offer
30:00 - The Six Components of a Winning Offer
33:00 - Visibility: Don't Hide Your Discount
35:00 - Urgency & Scarcity: Creating The Pressure
37:00 - Value Perception & Anchor Pricing
39:00 - The Offer Generator AI Tool Demo
41:00 - Client Success: $10K In A Day With The Tool
43:00 - Operator Mindset: Treat Every Black Friday As Your Last
45:00 - Creating Aggressive Offers That Convert
47:00 - Scaling Into Black Friday With Confidence
50:00 - Action Steps & Resource Links
52:00 - Closing Thoughts & Next Steps

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha and Hamen sits down with Shelby, a Brisbane-based ecommerce entrepreneur who built a multi-six-figure caravan and camping accessories brand from a simple garage project.

In this raw and honest conversation, you'll discover how Shelby navigated patent issues, managed rapid growth without abandoning quality, and balanced being an entrepreneur, wife, and mother of three. The trio also dive deep into Black Friday strategy, pricing optimization, split testing, and the critical importance of prioritizing ruthlessly when scaling.

-------------------------------------
Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
-------------------------------------


TIMESTAMPS
0:00 - Intro: Land Cruiser Cup Holder Genesis
0:25 - From Small Project to Multi-Product Line
2:30 - The Patent Shock: Chinese Knockoffs In 6 Months
4:15 - Why the Pivot from 4WD to Caravan Market
5:30 - Business Size at Pivot Point
6:45 - Building an Audience In Limited Markets
8:00 - The COVID Caravan Boom & Market Opportunity
10:15 - Competing in a Saturated 4WD Space
12:30 - Deciding to Go All-In on Caravanning
14:45 - Product Development & Expanding the Range
18:00 - Managing Growth While Balancing Family Life
22:15 - Black Friday Strategy & Positioning
25:30 - Pricing Strategy for Maximum Conversion
28:45 - Front-End Price vs Shipping Cost Psychology
32:00 - Split Testing Pricing Models
35:15 - Lead Times & Customer Expectations
38:30 - Dealing with Supply Chain Delays
41:00 - Inventory Management Challenges
43:30 - The Importance of Prioritization
46:00 - Rubber Balls vs Glass Balls: Knowing What to Drop
49:30 - Building Systems for Scaling
51:45 - Final Thoughts on Growth & The Future
52:30 - Q&A & Closing Remarks

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Hamen Baba to break down Meta's game-changing Andromeda algorithm update and what it means for your e-commerce business heading into Black Friday and beyond.

For nearly a decade, Sasha has helped almost 2,000 founders launch and scale profitable e-commerce businesses. Hamen Baba, who has spent over $30 million on ad spend and generated over $100 million in e-commerce revenue for clients, reveals what's actually happening behind the scenes with Meta's latest changes.

In this data-driven conversation, you'll discover why Meta reached out to agencies asking them to test more creatives, the truth about why Meta is pushing this message harder, the three critical strategies for Black Friday success, why cost cap will be the most scalable media buying structure in 2025, and how to position your business to capitalize on this shift before your competitors do.

If you're not adapting now, your ad account will flatline. But if you move fast, you'll own the market while others scramble to catch up.

------------------------------------------
Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
------------------------------------------

TIMESTAMPS
0:00 - Intro: Meta's Andromeda Update & Black Friday Impact
3:30 - Meta's Shift: Creatives Are The New Targeting
6:45 - The Reality: Meta's Algorithm Is Messy
8:00 - Inside Story: Meta's $10,000 Creative Testing Credit
14:00 - Performance Declines & What They Mean
24:15 - Broad Targeting vs Interest-Based Targeting
31:30 - The Cost Cap Strategy Explained
35:00 - Cost Cap as The Future of Media Buying
38:00 - Three Key Strategies For Black Friday
46:30 - Why Moving Fast Wins The Market
48:00 - The Creator Economy Is Here
52:30 - Action Steps: Get Into Your Ad Accounts
55:30 - Closing Thoughts & Implementation

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Jess Redman and Benji Dimitrioski, co-founders of Nature's Pharmacy, a multi-million dollar real food brand that started in a home kitchen during COVID.

They reveal how they turned a product with a 4-week shelf life into an advantage, grew to 500+ health food stores, and hit 6-figures in their first year on a $300 Fiverr website. You'll discover the unconventional strategies that allowed them to scale in one of the world's toughest regulatory landscapes without compromising their core mission: 100% natural products.

---------------------------------------
Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

---------------------------------------
Connect with Jess & Benji (Natures Farmer Sea)
Website: https://www.naturesfarmersea.com/
Jess: https://www.instagram.com/jessredmanofficial
Benji: https://www.instagram.com/benjidimitrioskiofficial

---------------------------------------
TIMESTAMPS
0:00 - 100 Hour Weeks & Building From Home
0:25 - Growing To 200+ Health Food Stores
3:39 - What Is Sea Moss Explained
4:06 - Finding The Cleanest Sea Moss In St. Lucia
6:30 - Building The First Website ($300 Fiverr)
8:00 - Product Benefits & First Trials
15:30 - Formulating The Product & Taste
23:48 - The $300/Week Salary Reality
30:51 - Delayed Gratification Strategy
36:23 - Making The Right Business Decisions
40:10 - The 4-Week Shelf Life Challenge
41:05 - Social Media Content That Drives Sales
45:36 - The Regulatory Nightmare & FDA Compliance
48:15 - Operations Manager Challenges
52:30 - Staying Compliant Without Overselling
57:00 - Scaling Warehouses & Infrastructure
1:01:00 - Growth Mindset & Leadership Philosophy
1:01:40 - Promoting From Within Culture

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Hamen Bamba, an ecommerce expert and media buying specialist who has spent over $30 million in ad spend and generated over $120 million in sales. Hamen reveals the one critical business element that can make or break any ecommerce venture, sharing insights on gross profit optimization, content strategy, and scaling frameworks that separate successful brands from struggling ones.

You'll learn:
• Why gross profit dollars matter more than profit percentages for sustainable scaling
• The 8-10x product pricing rule that enables bulletproof business margins
• How to compete against Amazon by building premium brand positioning
• Advanced upsell strategies that can double your average order value overnight


--------------------------------------------------
Connect with Sasha (Host)
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
--------------------------------------------------


TIMESTAMPS

0:00 - Intro: The One Thing You Cannot Mess Up
1:38 - Hammond's Background and $120M Journey
3:08 - The Validation Process Most Brands Miss
4:06 - Why Profit Doesn't Equal Bank Account Growth
6:07 - The Margin Arbitrage That Enables Scaling
8:03 - Gross Profit Dollars vs Percentages Explained
10:54 - The Hunter Analogy: Rabbits vs Buffalo Products
14:07 - Real Client Story: $5000 Coaching Lesson
16:44 - Product Economics Calculator Breakdown
18:03 - Fixing Poor Margins: Two Strategic Levers
21:07 - Content Machine Strategy for Lower Acquisition Costs
23:05 - Hook vs Body: Ad Structure Mastery
24:02 - The Peacocking Dating Analogy for Ads
27:01 - Overcoming Fear of Online Embarrassment
28:42 - Lifetime Value Extension Strategies
30:27 - Subscribe & Save Model Case Study
34:51 - Product Selection: The 8-10X Rule
37:24 - Amazon vs Brand Positioning Strategy
40:27 - Why Dropshipping Struggles Against Brands
41:47 - Resources and Next Steps

About eCom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #skincare #businessgrowth

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Paul, a professional executive chef turned ecommerce entrepreneur. Paul shares his remarkable journey from launching kitchen knives targeting female foodies to finding massive success with barbecue products for male outdoor cooking enthusiasts, all while juggling a full-time chef career, job loss, and new parenthood.

You'll learn:
• How to systematically test and pivot products using data-driven decisions
• The power of authentic content creators who actually use your products
• Why product validation beats perfection when launching new products
• How to scale from $3K to $15K monthly revenue with proper ad spend strategies

--------------------
Connect with Sasha (Host)

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/

LinkedIn: https://www.linkedin.com/in/sashakarabut/
--------------------

TIMESTAMPS

0:00 - Intro
2:03 - From chef to ecommerce: Paul's initial product selection
4:17 - Early challenges with female foodie avatar and knives
8:17 - The pivotal shift to authentic content creators
13:02 - Data-driven pivot from female to male barbecue market
18:07 - 18 months of persistence despite setbacks
22:10 - Job loss, new baby, and knee surgery challenges
25:04 - Product validation strategy: $200 test approach
28:21 - Finding product-market fit with barbecue blanket
33:50 - Speed of execution: weeks vs months to launch
41:27 - Current performance: 2.3% conversion, $118 AOV
47:67 - Creative strategy: hooks vs full ad content
56:45 - The masked entrepreneur concept for job security
1:04:26 - Future scaling plans and fulfillment solutions

About eCom Capital Podcast

eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/