I sat down with my friend Briar to discuss content strategy and why the content game has permanently changed. The supply of posts has exploded, attention is getting more expensive, and most creators are still running an outdated 2022 playbook. Then wondering why views are dropping. In this episode, we break down what’s actually happening in the market and why there’s still a huge window of opportunity for creators who are willing to reinvent, test, and treat content like a long-term compounding asset.

Briar also shares a practical framework: Content → Connection → Conversion. We get into what it really takes to stand out (without copying tired hooks), the formats working right now (green screen, whiteboards, Q&A, carousels, split-screen), and how to convert attention into business results. If you want to build a personal brand that drives real trust, real relationships, and real revenue. This is the new playbook.

💡Join 25,000+ who get my weekly 'Forward Focus' Content Strategies Email → https://www.neelhome.com/

📱 Connect w/ Neel on IG : https://www.instagram.com/neelhome/

📱 Connect w/ Briar on IG : https://www.instagram.com/briarcochran/

💻 Copy my best performing funnels (free trial) → https://perspective.co/neel?source=youtube

🔴 Get special access to ManyChat → https://manychat.partnerlinks.io/ol6h530h3oyl

CHAPTERS:

00:00 — The new content era

00:18 — Meet Briar (social media isn’t dead)

01:15 — Reinvention wins

01:34 — Why views dropped

02:09 — Supply vs demand

02:50 — The 2–3 year window

06:19 — Think long-term

07:08 — 1% improvements

10:25 — Content fatigue

11:50 — 70/30 testing

13:03 — 5 winning formats

17:09 — Stop copying hooks

20:43 — Content → Conversion

37:33 — Follower quality

49:58 — Monetization playbook

I’ve spent the last seven years building a personal brand that actually attracts premium clients, and creates inbound demand. Most of the advice online is built for influencers. This video is different. I’m breaking down the new way to win online in 2026, using the exact framework I’ve used to build a multi-million-dollar brand and teach on paid stages across the country. This is the same playbook I recently shared with a live corporate audience and I’m walking you through it step by step here.

💡Join 25,000+ who get my weekly 'Forward Focus' Content Strategies Email → https://www.neelhome.com/

📱 Connect w/ Neel on IG : https://www.instagram.com/neelhome/

💻 Copy my best performing funnels (free trial) → https://perspective.co/neel?source=youtube

🔴 Get special access to ManyChat → https://manychat.partnerlinks.io/ol6h530h3oyl

I’m referencing a visual art piece that was created for me live while I taught this framework (which is so cool) it maps out the entire strategy and makes it insanely easy to understand. In this video, I explain how I’ve used content to speak to the “Not Yet” audience, why interruption marketing is dying, and how my MOVE Framework (Make them notice, Offer clarity, Create vibes, Enable action) turns attention into trust, and trust into clients. If you’re an entrepreneur who knows you’re meant for more and wants a brand that does the heavy lifting for you in 2026 and beyond, this is exactly how I’d start.

CHAPTERS:

00:00 – Why Most Personal Brand Advice Is Broken for Entrepreneurs

00:48 – The Feeling You’re Meant for More (And Why You Shouldn’t Ignore It)

02:05 – Making Cringe Content & Getting Past the Fear Phase

03:00 – The “Not Yet” Audience (The 90% Everyone Ignores)

04:10 – Why Selling Too Early Kills Your Content in 2026

05:00 – Permission Marketing vs. Interruption Marketing

05:52 – M: Make Them Notice (Why Observations Beat Declarations)

06:45 – Using Trends, Headlines & News to 10x Reach

08:23 – O: Offer Clarity (Why Showing Beats Telling)

09:10 – Using Visuals, AI & Infographics to Reduce Cognitive Load

10:57 – V: Create Vibes (Why Connection Beats Information)

11:50 – Showing Your Personality, Values & Real Life

13:05 – Building in Public & Sharing the Journey

15:24 – Why Sharing Mistakes Builds More Trust Than Wins

17:02 – E: Enable Action (Where You Actually Get Paid)

18:10 – Give Away the Blueprint, Sell the Implementation

19:19 – Creating the Right “Next Step” (Signals Over Sales)

21:57 – Why Long-Term Thinkers Win Online

26:42 – Taking Action at 70% Certainty

27:26 – Killing the “Someday” List & Making 2026 Your Year

In this episode, I’m sitting down with Chris from my Mastermind program to talk about the real reason most webinars flop and what to do instead if you want consistent sign-ups, higher trust, and more sales without living in your DMs. Webinars aren’t just “a training”… they’re one of the fastest ways to position yourself as the obvious choice and create momentum on demand. And the crazy part? You don’t need a massive audience, a perfect script, or some complicated funnel to make it work.

If you’re tired of feeling capped by 1:1 selling and you want a simpler way to scale, this episode will flip how you think about webinars. We break down the mindset shift that turns a webinar into a repeatable engine—one that gets easier, cleaner, and more profitable every time you run it. Watch this if you want a strategy that builds authority fast, creates demand before you pitch, and turns attention into action.

💡Join 25,000+ who get my weekly 'Forward Focus' Content Strategies Email → https://www.neelhome.com/

💻 Copy my best performing funnels (free trial) → https://perspective.co/neel?source=youtube

🔴 Get special access to ManyChat → https://manychat.partnerlinks.io/ol6h530h3oyl

📱 Follow Neel on IG : https://www.instagram.com/neelhome/

📱 Follow Chris on IG: https://www.instagram.com/thechrismedellin/

CHAPTERS:

00:00 — Why webinars are still the fastest path to scale

01:48 — The real shift: stop selling your service, sell the next step

03:32 — Why most webinars fail (and what people get backwards)

05:10 — How to pick a webinar topic that actually converts

07:18 — Naming your webinar: clarity beats creativity

09:06 — The simple structure that keeps people engaged

11:22 — What actually drives results from a webinar (the real levers)

13:40 — How to build authority before you teach anything

16:05 — Creating demand without hype or pressure

18:27 — Turning a webinar into sales without feeling “salesy”

20:44 — Show-up rates: the biggest lever people ignore

23:02 — Traffic: how to get people in the room (even with a small audience)

25:36 — The follow-up piece that makes webinars print results

28:10 — Step 1: Driving traffic to the webinar

31:05 — Step 2: Doing a great presentation

33:45 — Step 3: Converting viewers into clients