Titres dans International

Claves para conocer y comprender las estrategias del gigante asiático y adaptarlas a nuestro modelo para enriquecer nuestras sociedades. El mundo que conocíamos ha cambiado. Para enfrentarnos a su complejidad necesitamos nuevas perspectivas. Sin China no se puede comprender un siglo XXI en el que sólo se progresa aprendiendo de las experiencias ajenas. ¿Qué lecciones podemos extraer de un país que se ha convertido en superpotencia en apenas cuatro décadas?

Shaped by his 25 years traveling the world and enlivened by encounters with tycoons, presidents, and villagers from Rio to Beijing, Ruchir Sharma's The Rise and Fall of Nations rethinks the "dismal science" of economics as a practical art. Narrowing the thousands of factors that can shape a country's fortunes to 10 clear rules, Sharma explains how to spot political, economic, and social changes in real time. He shows how to read political headlines, black markets, the price of onions, and billionaire rankings as signals of booms, busts, and protests.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

"Economic hit men," John Perkins writes, "are highly paid professionals who cheat countries around the globe out of trillions of dollars. Their tools include fraudulent financial reports, rigged elections, payoffs, extortion, sex, and murder."

When we think about the future of war, the military and Washington and most everyone gets it backwards. We think in terms of buying single military systems, such as fighter jets or aircraft carriers. And when we think about modernizing those systems, we think about buying better versions of the same things. But what really matters is not the single system but "the battle network"—the collection of sensors and shooters that enables a military to find an enemy system, target it, and attack it.

Brimming with energy and lively examples, How Things Are Made maps the awe-inspiring global system of manufacturing that enables virtually every aspect of our existence. By making sense of this surprising and hidden world, we are able to make better choices for ourselves, our communities, and the planet.

The War Below reveals the explosive brawl among industry titans, conservationists, community groups, policymakers, and many others over whether the habitats of rare plants, sensitive ecosystems, Indigenous holy sites, and other places should be dug up for their riches.

Authors Womack, Jones, and Roos provided a comprehensive description of the entire lean system. They exhaustively documented its advantages over the mass production model pioneered by General Motors and predicted that lean production would eventually triumph. Indeed, they argued that it would triumph not just in manufacturing but in every value-creating activity from health care to retail to distribution.

Award-winning historian Frank Dikötter explores how the People’s Republic of China was transformed from a backwater economy in the 1970s into the world superpower of today. His account is the first to be based on hundreds of previously unseen archival documents, from the secret minutes of top party meetings to confidential bank reports. Unfolding with great narrative sweep, this riveting, richly detailed chronicle recasts our understanding of an era that both the regime and foreign admirers celebrate as an economic miracle.

Long overshadowed by Japan and China, South Korea is a small country that happens to be one of the great national success stories of the postwar period. From a failed state with no democratic tradition, ruined and partitioned by war, and sapped by a half-century of colonial rule, South Korea transformed itself in just 50 years into an economic powerhouse and a democracy that serves as a model for other countries. With no natural resources and a tradition of authoritarian rule, Korea managed to accomplish a second Asian miracle.

Zero Sum brings to life the complex, vivid color of one of the greatest experiments in the history of global commerce. What have businesses learnt—or failed to learn—from this adventure, both about Russia and about dynamics between countries and companies in the face of relentless change?

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

The economic ground is shifting beneath our feet. The world is becoming more volatile, and people are understandably worried about their financial futures. In this urgent and accessible guide to the crises and opportunities that lie ahead, economist and former Governor of the Bank of Canada Stephen Poloz maps out the powerful tectonic forces that are shaping our future, and the ideas that will allow us to master them.

If you had 90 days to build a list that prints money—would you know where to start? Grow a profitable email list—even if you're starting from scratch. Double your email revenue—without sounding salesy or spamming your list.

The media often suggest that Russia poses the greatest threat to America's national security, but the real danger lies farther east. While those in power have been distracted and disorderly, China has waged a six-front war on America's economy, military, diplomacy, technology, education, and infrastructure - and they're winning. It's almost too late to undo the shocking, though nearly invisible, victories of the Chinese. In Stealth War, retired Air Force Brigadier General Robert Spalding reveals China's motives and secret attacks on the West.

While most currency trading and foreign exchange books focus on international finance theory or simplistic chart-based strategies, The Art of Currency Trading is a comprehensive guide that will teach you how to profitably trade currencies in the real world. Author Brent Donnelly has been a successful interbank FX trader for more than 20 years and in this book, he shares the specific strategies and tactics he has used to profit in the forex marketplace. The book helps investors understand and master foreign exchange trading in order to achieve sustainable long-term financial success.

Did you know that while we think of money as notes issued by the government, the truth is that the overwhelming majority of money today is credit created by private banks? Did you know that the reason housing keeps getting less accessible is because we haven’t found a way to separate houses from land in our policies? And did you know that far from globalisation being a mystical force, certain countries and currencies have dominated the way it has played out – to their own advantage?

Geopolitical Alpha – An Investment Framework for Predicting the Future provides listeners with an original and compelling approach to forecasting the future and beating the markets while doing so. Persuasively written by author, investment strategist, and geopolitical analyst Marko Papic, the book applies a novel framework for making sense of the cacophony of geopolitical risks with the eye towards generating investment-relevant insights.

Emotional Magnetism is the self-help audiobook for people who want to improve their communication and connection in their relationships. Have you ever felt unheard or misunderstood? Maybe your partner just doesn't seem to get why some things are important to you. Or perhaps your boss is seemingly oblivious to half the things you've pointed out in the past week. You're not alone.

It's the ultimate road trip. Legendary investor Jim Rogers and his fiancee travel to 116 countries in a custom-built, four-wheel-drive, bright yellow Mercedes. Over three years, they make their way through war zones, are guarded by military convoys, observe a 50-million-person pilgrimage, eat disgusting food, put the car on barges for transport between countries, and have their lives threatened at every turn.