Résultats Éditeur "HarperAudio" dans Affaires et carrières

One of the nations' foremost financial consultants shares 78 proven ways to cut costs dramatically, send productivity through the roof, and, in just six months, double profits.

As CEO of the Consumer Technology Association ®, owner and producer of CES ®, Gary Shapiro has had a front row seat to the launch of nearly every recent major technology. He's seen tech companies rise and fall, and bankrupt entrepreneurs become billionaires. After more than four decades in the industry, he knows that leaders who make it in the tech world have one thing in common: they know how to pivot. Drawing upon detailed case studies, economic theory, and personal experience, Pivot or Die offers a behind-the-scenes look at the development of innovative technology and business strategies

Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

In The Happiness Track, Emma Seppala, the science director of the Center for Compassion and Altruism Research and Education at Stanford University, explains that our inability to achieve sustainable fulfillment is tied to common but outdated notions about success. We are taught that getting ahead means doing everything that's thrown at us (and then some) with razor-sharp focus and iron discipline; that success depends on our drive and talents.

It's described as the greatest achievement the modern game has seen, and Ivan Cleary is the man behind it - the astonishing, historic benchmark of multiple back-to-back premiership wins by the Penrith Panthers in 2021, 2022 and 2023. In his own words, Cleary tells all about what he's learned and how he leads, informed by his decades as a player and coach—a playmaker, team builder, mentor and leader who understands that not everything counts, but everything matters.

Jennifer Romolini started her career as an awkward 27-year-old misfit, navigated her way through New York media, and became a boss - an editor in chief, an editorial director, and a vice president - all within little more than a decade. Her book, Weird in a World That's Not, asserts that being outside the norm and achieving real, high-level success are not mutually exclusive, even if the perception of the business world often seems otherwise, even if it seems like only office-politicking extroverts are set up for reward.

With her popular website Career Contessa, Lauren McGoodwin built an audience of ambitious, professional, millennial women who thought they did everything right - they got the degree, the internship, and even the promotion - but still wondered why they felt stuck and unfulfilled. The first site of its kind to focus on the unique, complex aspects of women's careers, Career Contessa offers women the smart advice they deserve, in a voice that resonates. Power Moves is the essential handbook that helps professional women truly feel understood.

From New York Times best seller author Mark Manson comes an irreverent, interactive journal based on the internationally best-selling phenomenon The Subtle Art of Not Giving A F*ck and the New York Times best seller Everything Is F*cked, providing questions and sharp insights in his inimitable voice.

In this book, we travel inside Emily's and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it, and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works - and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the listener, not only to survive in today's overwhelming work environment but succeed in it - and still feel energized and accomplished at the end of the day.

In this rich, intelligent, and witty memoir, the President and CEO of Essence Ventures—a woman with a defiant intuition who rejects cultural expectations and outside influence—tells how she charted her own destiny, offering inspiration and advice to help everyone on their own journey to becoming everything they were born to be.

Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.

The authors of the best-selling Competing on Internet Time (a Businessweek top-10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business - Bill Gates, Andy Grove, and Steve Jobs - offering lessons for all managers and entrepreneurs on leadership, strategy, and execution.

Women are constantly being told that it's simply too difficult to balance work and family, so if they don't really "have to" work, it's better for their families if they stay home. Not only is this untrue, Leslie Bennetts says, but the arguments in favor of stay-at-home motherhood fail to consider the surprising benefits of work and the unexpected toll of giving it up. It's time, she says, to get the message across: combining work and family really is the best choice for most women.

In 2006, John Warren and John Thompson led Marines into combat in the world’s most dangerous city: Ramadi, Iraq. But when they got home, employers didn’t understand what they had to offer. Undeterred, they founded their own specialty mortgage company, growing it from scratch into a national powerhouse over the course of a decade.

Now, with The Golden Hour, Specktor blends memoir, cultural criticism, and narrative history to tell the story of the modern motion picture industry—illuminating the conflict between art and business that has played out over the last seventy-five years in Hollywood. Braiding his own story with that of his father, mother (a talented screenwriter whose career was cut short), and figures ranging from Jack Nicholson to CAA’s Michael Ovitz, Specktor reveals how Hollywood became a laboratory for the eternal struggle between art, labor, and capital.

The riveting story of the legendary Xerox PARC, a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the '70s and '80s.

Sebastian Bailey and Octavius Black, founders of Mind Gym, help you change your mental default settings through a series of workouts; that have been tested and experienced by more than one million people from around the world and from companies such as Google, NBCUniversal, Shell, Pfizer, and PepsiCo. This hands-on guide presents a fitness program for the mind that tackles the most common challenges at work and home.

New York Times bestselling authors Katty Kay and Claire Shipman are on a mission to reclaim power for women. In the wake of sweeping changes in the way we work, the veteran journalists challenge pre­conceived notions of what power is and what it’s good for, along with the insidious, mostly hidden structures of the status quo that hold women back.

Learn how to perform at your very best, from the psychologist who has advised elite military operators, Olympic medalists, big wave surfers, neurosurgeons, cliff divers, first responders, Cirque du Soleil acrobats, professional athletes and coaches, Fortune 500 business executives, and CIA analysts. Learned Excellence is a comprehensive and practical guide to the mental disciplines of high performance, from the expert who developed the US Navy SEALs mental toughness curriculum and has worked with thousands of top athletes, elite military personnel, business executives, and first responders.