Résultats Éditeur "Tantor Audio" dans Affaires et carrières

Sheila Bair is widely acknowledged in government circles and the media as one of the first people to identify and accurately assess the subprime crisis. Appointed by George W. Bush as the chairperson of the Federal Deposit Insurance Corporation (FDIC) in 2006, she witnessed the origins of the financial crisis and, in 2008, became - along with Hank Paulson, Ben Bernanke, and Timothy Geithner-one of the key players invested in repairing the damage to our economy.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

Marijuana has been illegal in the United States since 1937. Yet, thanks in large part to a loosely connected underground world of breeders, dealers, and smokers, there are currently more than 2000 varieties available. And since 1996, when California first passed legislation allowing for legalized medical marijuana, the underground has slowly surfaced, pushing what was once a decentralized, lawless world closer to the corporate world of business, agriculture, and pharmaceuticals.

Bloodsport is the story of the creation of America's deal culture and the battle for control of America's corporations. Told through the fascinating, complex, and often flawed characters who created a new era, it begins as the '60s are ending, with the rise of the conglomerates, those vast assemblages of corporate assets. It rolls through the crisis-wracked '70s and the birth of the hostile deal then careens into the '80s, when the deal culture of mergers and acquisitions is truly unleashed.

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.

Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and it is one of the greatest untold business-cum-morality tales of the 1980s.

Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new.

The author takes us behind the scenes and introduces us to key players - in both science and business - who are experimenting with the most promising cutting-edge research to retard the aging process. This is an informative and provocative book that shows how a small group of optimistic and determined scientists are closing in on drugs that will change the way we live forever.

Eric Haseltine has applied discoveries about the human brain to his work in fields as diverse as aerospace, entertainment, and national defense. And all too often he has come up against short-term thinking that focuses on putting out fires instead of long-term thinking that can create explosive opportunities and open up new markets.

How bad will the current economy get? According to Eric Janszen, we could be facing an unemployment rate of over 10 percent; half of all retail stores boarded up; skeletons of unfinished buildings in our cities; and tax revenues down by 30 percent, leading to big cuts in government services. Sounds grim, but the good news is that this crisis will open the door to a saner economic future if we recognize the opportunity to correct decades of bad policy.

In their effort to build the world's first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission: to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact.

"So what are you going to do with your major?" It's an innocent question that can haunt students from high school to graduate school and beyond. Relax. Your major is just the starting point for designing a meaningful future. In this indispensable guide, Dr. Katharine Brooks shows you a creative, fun, and intelligent way to figure out what you want to do and how to get it - no matter what you studied in college.

Ever since its "I'd Like to Teach the World to Sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well, making it one of the most profitable companies on the planet and Coca-Cola the world's second-most-recognized word after hello.

How will we live well in a super-networked, information-soaked, yet predictably irrational world? The only way to know is to understand how the way we think is changing. As economist Tyler Cowen boldly shows in Create Your Own Economy, the way we think now is changing more rapidly than it has in a very long time. Not since the Industrial Revolution has a man-made creation - in this case, the World Wide Web - so greatly influenced the way our minds work and our human potential.

Most get-rich books are gimmicky. They focus on one artificial technique, like cutting out lattes, that will supposedly make you a millionaire (in 30 years, maybe). But for many of us, the enormity of the challenge leads to fear, confusion, frustration, and failure. What if there was a "no fear" path to success that allowed you to use what you already know to give you a real chance at making real money? National financial commentator Jennifer Openshaw leads the way in The Millionaire Zone.

Politicians, voters, executives, and employees all want the answer to one question: How can America compete with cheap foreign labor, and restore skilled, well-paying jobs to our economy? American Drive answers that question.

This is a tale about big business, an imploding dynasty, a mogul at war, and a deal that sums up an era of change. The main character, rocked by feuding factions and those who would remake it, is the Wall Street Journal, which affects the thoughts, votes, and stocks of two million readers daily. Sarah Ellison, while at the Journal, won praise for covering the $5-billion acquisition that transformed the pride of Dow Jones and the estimable but eccentric Bancroft family into the jewel of Rupert Murdoch's kingdom.

In Hug Your People, Jack Mitchell shares his secrets for creating happy employees, secrets as simple as they are revolutionary.

In an age when corporate executives are focused on smoothing out differences and achieving consensus, Saj-nicole Joni and Damon Beyer contend that happy workers aren't always productive; they often become prone to boredom and complacency. While organizational harmony and strategic alignment are important, the health and well-being of organizations also depend on carefully constructed and constructive conflict.

What can you get with 25 dollars and a dream? Adam Shepard graduated from college feeling disillusioned by the apathy around him and was then incensed after reading Barbara Ehrenreich's famous work Nickel and Dimed- a book that gave him a feeling of hopelessness about the working class in America. He set out to disprove Ehrenreich's theory-the notion that those who start at the bottom stay at the bottom-by making something out of nothing to achieve the American Dream.