Résultats Éditeur "Gildan Media" dans Argent et finances

America is at a crossroads. The global economic downturn that began in 2008 has laid bare the structural weakness of our economy, putting the country through its most severe test since the Great Depression. Yet our political and business leaders have failed to prepare us because they are in the grip of a set of “dead ideas” about how a modern economy should work. Miller shows how today’s financial crisis has finally stripped these dead ideas of their power, offering hope for a durable recovery.

Now updated for 2010, in The Little Book of Bull Moves, the CNBC-dubbed “Doctor Doom” explains in the same straightforward and accessible style that was the signature of his first book. He offers timely insights into using a conservative, nontraditional investment strategy to protect your portfolio and even profit during these uncertain economic times and those to come.

How much government control is too much control? How much can government spend? How can government influence the level of unemployment? As Bernstein shows how to navigate an ever-changing economic landscape, his timeless insights throughout this audiobook make The Price of Prosperity as vital and important today as when it appeared in an environment fundamentally different from our own.

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special audiobook from best-selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

We have just come through the worst recession many of us have ever seen, and in times like these, it's tempting to think that just having more money would solve our problems. Indeed, it is also widely believed that how wealthy you are is a result of external factors, such as job promotions or good investments. But the surprising truth is that affluence is actually based on a certain way of thinking, one which has never before been discussed. The book includes a test to determine your Affluence Intelligence Quotient (AIQ), and a step-by-step program to raise that AIQ in just three months.

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.

With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and best-selling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls.

If you're ready to take the journey to independence and financial success, here's your ticket. In this life-changing audiobook, entrepreneur and inspirational speaker Keith Cameron Smith tells you how to think like a boss instead of an employee. The key to moving beyond the employee role and up the economic ladder is mastering 10 vital principles.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

The tumultuous changes of the past decade, including China's economic rise and the financial meltdown, were just the beginning. The next cataclysmic wave is surging relentlessly ahead, demanding leaders who can steer their companies through complexity and change. Leadership 2030 uncovers six megatrends that will dramatically impact organizations' markets, cultures, systems, and processes.

Striking out on your own for the first time is exhilarating. But in a culture full of bad advice, predatory banks, and splurge-now-pay-later temptations, it can also be extremely dangerous - leading you to make financial decisions that could hurt you for years to come. Combine this with a slumped economy, mounds of student loans, and dubious examples from reality TV stars to politicians to your own parents, and it’s no wonder so many twenty-somethings are struggling.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

While some semblance of stability has returned to the financial markets, the economies on which these markets must ultimately depend remain structurally weak, and the path toward sustained growth will be difficult. In order to set the economy on a sounder path, we need to understand the sources of instability that caused the failure of the financial system, rethink established ideas, and challenge the intellectual and moral authority of the institutions that control the world's capital.

Does your heart race when your credit card bill arrives? Are you one flat tire or one emergency room visit away from financial ruin? If you think a secure financial future is out of reach, you’re wrong. Let Marianna Olszewski teach you how to love your money instead of running scared from it.

In 2001, Jim O'Neill predicted the fastest growing economies of the past decade. The Growth Map features O'Neill's personal account of the BRIC phenomenon, how it has evolved, and where those four key nations currently stand after a turbulent decade. And the audiobook also offers an equally bold prediction about the "Next Eleven" countries: Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey, and Vietnam.

What if everything you thought you needed to do to succeed was actually standing in the way of your success? Tama Kieves, Harvard-lawyer-turned-career-coach, has spent the last decade crossing the United States and Canada, speaking to tens of thousands of people and sharing her inspiring story of moving from a career that was killing her to a life that has uplifted her. She has mentored thousands of people who, with her help, have followed their passion, and now live their dream lives.

When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox.

With the collapse of investment banks, trillion-dollar-plus government bailouts, and decimated retirement portfolios, it's never been more important to understand the "new rules" of making money. Faced with the reality that "investing will never be the same again," Fiscal Hangover may well be the most important audio book you'll listen to this year.

Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.