Résultats Éditeur "Penguin Audio" dans Développement commercial et entrepreneuriat

How are you supposed to tell someone that they're not meeting expectations without crushing their spirit? Regular feedback, when delivered skillfully, can turn average performers into the hardest workers and stars into superstars. Yet many see it as an awkward chore: Recent studies have revealed 37 percent of managers dread giving feedback, and 65 percent of employees wish their managers gave more feedback. This trail-blazing new model eliminates the guesswork.

The Ten Commandments for Business Failure is a cautionary bible for business leaders from a widely admired elder statesman who has seen and heard it all.

"Do you believe in luck?" is a polarizing question, one you might ask on a first date. Some of us believe that we make our own luck. Others see inequality everywhere and think that everyone’s fate is at the whim of the cosmos. Karla Starr has a third answer: unlucky, "random" outcomes have predictable effects on our behavior that often make us act in self-defeating ways without even realizing it. Starr traces wealth, health, and happiness back to subconscious neurological processes, blind cultural assumptions, and tiny details you're in the habit of overlooking.

Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's best seller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use now to make your product or service remarkable, so that it will virtually sell itself.

Random House presents the audiobook edition of How to Be an Overnight Success by Maria Hatzistefanis. 'You are not born an entrepreneur. It's a skill that you learn along the way.' When the skincare company Rodial launched its cult 'snake' serum, the press quickly called the business an 'overnight success'. However, Rodial's founder, Maria Hatzistefanis, had been toiling for 18 years, building the company from scratch in her bedroom. Now, the beauty boss sets out to demonstrate in this very accessible book that its success stemmed from sheer hard work, tireless efforts and a lot of patience.

Powerhouse Carla A. Harris examines the journey from individual contributor to leader. She targets the essential skills necessary to succeed, such as the importance of taking risks, creating a vision, and leveraging assets like relationships and partnerships. At the heart of this book are the eight things you must be intentional about every day—authenticity, building trust, creating other leaders, clarity, diversity, innovation, inclusivity, and voice—qualities that you need to hone and manifest to become a powerful, impactful leader no matter where you work.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals.

Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose.

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

Drawing on their groundbreaking data-driven research, as well as in-depth case studies and extensive interviews with managers and employees at companies like IBM, Accenture, and eBay, the authors show what behaviors define a connector manager, and why they are able to build powerhouse teams. They also show why other types of managers fail to be equally effective, and how they can incorporate behaviors of connector managers in order to be more effective at building teams.

In Creative Leadership, Rama Gheerawoo applies the mind of a design expert to the twenty-first-century organisation. In particular, his book shows how success in the future will increasingly be dependent on a mastery of three basic principles: creativity, clarity and empathy. Drawing on his own experience in leading over 100 design projects with government, business and the third sector, it sets out a blueprint for engagement and success that applies to everything from small enterprises, to large multinationals.

Can you remember that one time you got recognized or someone thanked you for your contribution to their life? You were a rock star, even for just one second. This book isn't about a charmed path to success or some untouchable fairy tale that nobody can relate to - this is about going from rock bottom to rock star, something that everybody can relate to.

In The Freelance Bible, award-winning entrepreneur and freelancer Alison Grade guides you through absolutely everything that you need to know to start your successful self-employed life. Starting from day one, she will help you develop your personal brand, pick up the financial essentials, grow your client base, manage your work-life balance, negotiate deals and value your time as you become more established. The Freelance Bible is your complete guide to turning your talent into a fulfilling and sustainable career.

Like many business owners, renowned politician and activist Stacey Abrams didn’t start a business because she dreamed of calling herself an entrepreneur. Her part-time post (and its $17,310 annual salary) as a member of the Georgia House of Representatives necessitated striking out on her own as a consultant—her first small business. Then, Stacey and her friend Lara Hodgson launched an infrastructure advisory firm—named Insomnia Consulting because they did their best thinking at 3:00 a.m.—and then another business, and then another.

After five years of ground-breaking research, Ori Brafman and Rod Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider argues that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and top-down leadership, and revolutionary “starfish,” which rely on the power of peer relationships. The Starfish and the Spider explores what happens when starfish take on spiders (such as the music industry vs. Napster, Kazaa, and the P2P services that followed).

This book is the first-ever explanation of McKinsey’s step-by-step approach to transforming leaders both professionally and personally, including revealing lessons from its legendary CEO leadership program, The Bower Forum, which has counseled more than five hundred global CEOs over the past decade. It is a journey that helps leaders hone the psychological, emotional, and, ultimately, human attributes that result in success in today’s most demanding top job.

Ken Segall's first book, Insanely Simple, was based on observations gained from 12 years working as Steve Jobs' advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was visible not just in Apple's products. You could see it in the way the company was organized and how it innovated, advertised, sold at retail, and provided customer service.

"The people who are crazy enough to think they can change the world are the ones who do". With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there. As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you.