Résultats Éditeur "Gildan Media, LLC" dans Réussite personnelle

With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and best-selling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

The audiobook shows you how to apply each idea to the challenges of the modern workplace and combine it with what you discover about yourself as you delve into your own strengths and weaknesses. You'll develop your own ability to see The Big Picture, connect with members of your organization, foster a meaningful and productive work environment, and steer your corporate ship through any challenge. Skills and experience might land you a leadership position... but they don't make you a true leader.

For some, a job is just a way to pay the bills. For others - those whose careers fit their passions and personalities - it is a source of great satisfaction and success. Career Match is designed to help people discover their ideal work. Using the author's revealing 10-minute self-assessment, the audiobook helps listeners determine their personality style, then walks them through the range of career choices best for them.

Front-line employees who deal directly with customers are the face of any organization. Not only do they have the most impact on how a brand is perceived, but they are also the most valuable source of insight into what customers want and how to give it to them. Unfortunately, as management experts Chris DeRose and Noel M. Tichy explain, most organizations don't know how to evaluate the risk of giving employees more autonomy. Tichy and DeRose offer powerful examples of front-line leadership.

A New York Times columnist delivers an eye-opening big idea: Embracing mistakes can make us smarter, healthier, and happier in every facet of our lives. In Better by Mistake, Alina Tugend shows that mistakes are everywhere, and suggests that when we acknowledge and identify them correctly, we can improve not only ourselves, but our families, our work, and the world around us.

Does your heart race when your credit card bill arrives? Are you one flat tire or one emergency room visit away from financial ruin? If you think a secure financial future is out of reach, you’re wrong. Let Marianna Olszewski teach you how to love your money instead of running scared from it.

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.

What if everything you thought you needed to do to succeed was actually standing in the way of your success? Tama Kieves, Harvard-lawyer-turned-career-coach, has spent the last decade crossing the United States and Canada, speaking to tens of thousands of people and sharing her inspiring story of moving from a career that was killing her to a life that has uplifted her. She has mentored thousands of people who, with her help, have followed their passion, and now live their dream lives.

When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox.

Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.

One woman's quest to conquer her fears and embrace life - and to inspire others to do the same. Patty Chang Anker grew up eager to please and afraid to fail. But after thirty-nine years, she decided it was time to stop being a chicken. Motivated initially to become a better role model for her two young daughters, she vowed to face the fears that had taken root like weeds, choking the fun and spontaneity out of her life. She learned to dive into a swimming pool, ride a bike, do a handstand, and surf.

Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.

What can you do to create unlimited wealth? Ask and You Will Succeed is a breath of fresh air in a marketplace crowded with advice on what to believe and how to live. Filled with powerful questions that invite you to listen to your inner voice and tap into the strength you need to create your ideal life, this audio book makes you the final authority in your own life - not outside forces that you can't control.

Dr. Rosalene Glickman, international best-selling author of Optimal Thinking, provides you with Optimal Affirmations to prepare you to reach your most desired goals. Optimal Affirmations are first person, present tense, Optimal statements you immerse in your mind to prepare you to experience the best results. They are Optimal "act as if" statements.

Success seems to come easily for some people. They live in luxurious homes, send their children to the best schools, drive fancy cars, travel around the world, and still have resources available to help their loved ones and contribute to the communities in which they live. They are no brighter or better educated than you. They do not work any harder than you do. They do not sacrifice their lives to earn a living; on the contrary, they earn more than enough to fully enjoy their lives. What is their secret?

Harvey Mackay has written five New York Times best sellers, including one of the most popular business books of all time: Swim with the Sharks Without Being Eaten Alive. Now he returns with the ultimate audio book on how to get, and keep, a job you truly love whether you’re 21, 51, or 71.

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you. Most important...is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort?

How did you spend your time today? What did you do really well? Were you running behind for every meeting? Feeling stressed? Constantly struggling to maintain your focus? If your performance today was your best, then it's time to make your best better. In Your Best Just Got Better, productivity expert Jason Womack shows you that working longer hours doesn't make up for a flawed approach to productivity and performance. Workers need to clarify their habits, build mindset-based strategies, and be proactive.

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.