Résultats Éditeur "Author's Republic" dans Marketing et ventes

The B2B Selling Guidebook is a practical, concise and easy to follow guide to Business-to-Business selling. The author has taken the most important lessons he has learned in a successful career now exceeding 43 years in B2B and high end "Enterprise" sales and sales leadership roles. He sets these lessons out for you to quickly and easily understand, without going through the pain he had to experience in learning them! With examples taken directly from his career, from the early stages all the way to senior corporate executive and managing director/CEO roles.

This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

Are you serious about systemizing your building company? Maybe you’re keen to get started, but you don’t have the tools you need right now. And maybe you're a little overwhelmed by all the strategies and tactics you've been told are necessary to implement into your business. However, there is no need for you to try to figure out everything yourself, on your own.

You might be skeptical about the feasibility of generating passive income through affiliate marketing, or you might doubt your ability to navigate the complexities of online business. Fear not, "The Affiliate Marketing Bible" is your comprehensive roadmap, addressing your concerns and offering clear, actionable guidance. This audio-book empowers you to turn your passion into profits, achieve financial freedom, and build a life on your terms.

Orison Swett Marden est connu pour avoir créé le magazine Success qui se concentre sur les personnes qui assument l'entière responsabilité de leur propre développement et de leurs revenus. À travers ces classiques de la vente et du développement personnel, Orison Swett Marden présente les principes indémodables sur la façon de réussir à vendre ce qu’on est et ce qu’on possède quel que soit le moyen ou l’époque ! Plus qu’un livre de vente, c’est un livre qui vous montre comment réussir tout ce que vous entreprenez, et les pas vers la gloire et la fortune.

We know running a business can be rewarding. However, it can also seep into every life crack, eat up your energy and leave you exhausted, stressed and snapping at your small humans. In Six Figures in School Hours, award-winning digital marketing coach and business mentor Kate Toon shares practical and doable tips for parents to run a successful business, make serious money and not burn themselves to a frazzle in the process.

Practice management is often misunderstood. The Advisor Playbook will take the mystery away. Practice management is how you build an organized toolbox of all your processes - branding, marketing, service activities, core functions - and constantly tune and keep that toolbox efficient and effortless. It's a network of interrelated skills, processes and strategies that build value in a business while making it manageable, scalable, and ensuring the owner runs the business and not the other way around.

In 'How to be the Best Seller: The Ultimate Sales Playbook,' embark on an exhilarating journey toward sales mastery. This audiobook unveils the secrets to becoming a top-notch sales professional, providing an expertly crafted roadmap to elevate your sales game.

Today, you can learn from a simple, step-by-step guide that any beginner Amazon seller can implement. If you are tired of the empty promises of the gurus, and if you just want a simple, step-by-step system to make money via the Amazon FBA program, then this audiobook is for you.

In Questions Are the Answers, Allan Pease documents, for the first time, one of the most remarkable techniques ever seen in network marketing. Using simple, field-tested skills and strategies, you will learn how to build your networking business to a level beyond your wildest dreams. This book will show you how to achieve a lifetime of top-of-the-line income.

Dale Vince never intended to start a business. Driven by a passion for sustainability, he left school aged 15 and became a New Age traveler, living for free in a wind-powered double decker bus. But after building his first wind turbine, he realized that to change the world he needed to be on the grid, not off it. In 1996, he founded green energy company Ecotricity based on principles of social, financial, and environmental sustainability, and changed the landscape of UK energy forever.

Whether you own a garage gym, a CrossFit box, or a martial-arts studio, Two-Brain Business can help you get running, get organized, get members, keep people happier, and make more time for yourself. Chris Cooper of TwoBrainBusiness.com shows you how!

The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success. One of the quotes from his book reads, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” That translates to business as, “If you know yourself, your customers, and your competitors, you need not fear about your business anymore.” But how can entrepreneurs and business owners do that? The answer is market research.

The Blue Square Method is a philosophy and process for the enlightened fee-for-service professional who is striving to grow on their own terms. Panoramic success requires continual refinement and optimization both personally and professionally. This actionable playbook is designed to put you on a predictable trajectory and ensure you never plateau.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.

Today, you can learn a simple step by step guide that any beginner Amazon seller can implement. If you are tired of the empty promises of the gurus. If you just want a simple step by step system to make money via the Amazon FBA program, then this book bundle is for you.

Video marketing is a great platform to use for your business. If you appear in the video it will help your audience identify with you. As you know it is important to build that know, like, and trust relationship with people. Video is the perfect vessel for this. When your customers or readers see you in person they can instantly connect with you. There are so many things that you can do with video these days. One area not to overlook is creating your marketing, sales or lead generation funnels. You can use video in all of these areas.

The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work.

Are you ready to create, inspire, and lead your own amazing salon team? Salon owners, this book is for you. It equips you with the business smarts you need to build a team of people you love and trust, so you can reap the rewards you deserve: money, time, freedom, and choice.