Résultats Éditeur "Audible Studios" dans Marketing et ventes

Renewable energy is good for your wallet. Those who see that opportunity are already seizing it … all the way to the bank. Green Is Good is a no-nonsense guide to how you, the average American, can easily incorporate clean energy and energy efficiency into your daily life and in the process save money, make money, and help wean your community off fossil fuels.

Der verbotene Ort oder Die inszenierte Verführung. Unwiderstehliches Marketing durch strategische Dramaturgie - Ein faszinierendes Hörbuch von Christian Mikunda, gesprochen von Reinhard Kuhnert

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to 10 essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audience's values, not your own.

Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures - at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience?

Murphy's Law tells us that if something can go wrong, it will. Nonsense! says Al Casey, who maintains: If things can go right, they should. But you've got to make them go right, he adds, by hard work, focusing on key problems, and believing in the people around you. One of the most successful - and original - American businessmen of our time, Al Casey is a no-nonsense turnaround specialist who loves nothing more than the big challenges, whether in the private or the public sector.

Customization is coming in every industry, for every product. Embrace it or get left behind. Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success. They fail because of one simple reason: poor marketing. The industry is leaving billions of dollars on the table because most companies don’t know how to turn their customers into brand evangelists.

An entertaining and enlightening exploration of why waste matters, this cultural history explores an often ignored subject matter and makes a compelling argument for a deeper understanding of human and animal waste. Approaching the subject from a variety of perspectives - evolutionary, ecological, and cultural - this examination shows how integral excrement is to biodiversity, agriculture, public health, food production and distribution, and global ecosystems.

Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service.

Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo - and what he finds will startle you.

Authored by P. Chidambaram, one of India's best-known politicians, Standing Guard offers a keen economic and political analysis of India@2015 - the tumult of the 2015 Bihar election, the debates surrounding the Land Acquisition Amendment ordinances and the Goods and Services Tax (GST) Bill, and the alarming rise of intolerance. In this rare collection of essays, Chidambaram refuses to shy away from any subject, no matter how contentious.

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

When houses are flattened, towns submerged, and people stranded without electricity or even food, we attribute the suffering to "natural disasters" or "acts of God." But what if they're neither? What if we, as a society, are bringing these catastrophes on ourselves? That's the provocative theory of Catastrophe in the Making, the first audiobook to recognize Hurricane Katrina not as a "perfect storm," but a tragedy of our own making - and one that could become commonplace.

Sell more. Earn more. Achieve more. Join Mike Le Put in this powerful audio career-development programme, and sell your way to the top! How to Sell, Sell, Sell will equip you with all the knowledge you could ever need.

This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.

Meet the economic gangster. He's the United Nations diplomat who double-parks his Mercedes on New York City streets at rush hour because the cops can't touch him--he has diplomatic immunity. He's the Chinese smuggler who dodges tariffs by magically transforming frozen chickens into frozen turkeys. The dictator, the warlord, the unscrupulous bureaucrat who bilks the developing world of billions in aid

China’s meteoric rise to economic powerhouse might be charted with dams. Every river in the country has been tapped to power exploding cities and factories - every river but one. Running through one of the richest natural areas in the world, the Nujiang’s raging waters were on the verge of being dammed when a 2004 government moratorium halted construction. Might the Chinese dragon bow to the "Angry River"? Would Beijing put local people and their land ahead of power and profit? Could this remote region actually become a model for sustainable growth? Ed Grumbine traveled to the far corners of China’s Yunnan province to find out.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

The path to successful sales negotiation starts here. How do you handle the buyer who says "you are too expensive", "we can't afford it", "we don't have the budget", or "you'll have to lower your price"? In this programme, Mike Le Put will tell you exactly how to handle these situations, how to prepare physically and mentally, how to position yourself, how to handle the discount buyer, how to negotiate profitable win-win sales, and how to become a truly successful sales negotiator.