Résultats Éditeur "Random House Audio" dans Marketing et ventes

Through the various examples highlighted in this book, Hersh Haladker and Raghunath Mashelkar emphasize that searching for growth opportunities within an offering's existing industry usually results in incremental improvement, whereas exponential improvement can be achieved by drawing parallels from outside of the current context. This book will inspire leaders to look outward and find parallels, keeping in mind that 'obvious' comparisons can, at best, lead to improvement, whereas 'unexpected' ones can lead to exponential improvement and perpetuate a legacy of innovation.

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

Serial entrepreneur and The Final Pitch creator and host John Aguilar shares valuable lessons, tips and techniques he picked up from years of producing and hosting the reality pitching show. In this book, he straddles the East and the West to interview world-renowned investors, venture capitalists, conglomerates, startups, creatives, and legal and financial experts to identify the components of a pitch that makes an impact—whoever you are, wherever you are, and at whatever stage of your idea, start-up, or scale-up.