Résultats Éditeur "Macmillan Audio" dans Marketing et ventes

Rainmakers make the big bucks. For their companies and for themselves. Here's how. The rainmaker is the person who brings big clients, big money, and big deals into an organization. How do they make the rain fall? Waiting for luck won't do, a very particular human being must get involved...

A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires. Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful—yet almost nobody has heard of it. It’s responsible for...

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices - shared here for the very first time.

Many people assume that effective sales ability demands a unique personality and an aggressive attitude. It's not true, and Robert Herjavec is proof. Known as the "Nice Shark" on the ABC's Emmy Award-winning hit show SHARK TANK, Robert Herjavec is loved by viewers, who respond to his affable...

"An instant classic." —Arianna Huffington "Will inspire people from across the political spectrum." —Jonathan Haidt An essential shortlist of leadership ideas for everyone who wants to do good in this world, from Jacqueline Novogratz, author of the New York Times bestseller The Blue Sweater...

How Stella Saved the Farm is a simple parable about making innovation happen. Written by the authors of the New York Times bestselling Reverse Innovation: Create Far From Home, Win Everywhere, Vijay Govindarajan and Chris Trimble. This story resonates in organizations of all types—public...

Through his vaunted philanthropy, Bill Gates transformed himself from a tech villain into one of the most admired people on the planet. Even as divorce proceedings and allegations of misconduct have recently tarnished his public image, the beneficence of the Gates Foundation, celebrated for spending billions to save lives around the globe, is taken as a given. But as Tim Schwab shows in this fearless investigation, Gates is still exactly who he was at Microsoft: a bully and monopolist.

Gender inequality in the fields of education, law, employment and wages lead to incalculable social and political disparities. These disparities in turn give rise to endemic poverty and violence, to individual frustration, social instability, and cultural disaffection. When women are deprived of their rights, economies are eroded, democracies weakened, and the fabric of societies radically undermined. This pioneering book shows, once and for all, the direct correlation between the freedoms given to women and the prosperity enjoyed by all.

In the tradition of Fox's bestselling How to Become a Rainmaker, entrepreneurs and small business owners learn how to compete in the marketplace and make their businesses thrive Ever dream of starting your own business? According to USA Today, more than 47 million people want to own their own...

Friedman brings a fresh outlook to the crises of destabilizing climate change and rising competition for energy - both of which could poison our world if we do not act quickly and collectively. His argument speaks to all of us who are concerned about the state of America in the global future.

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed...

In SECRETS OF THE GREAT RAINMAKERS you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped...

The viruses keep coming, the climate is warming, and the Earth is rewilding. Our human family has no playbook to address the mayhem unfolding around us. If there is a change to reckon with, argues the renowned economic and social theorist Jeremy Rifkin, it’s that we are beginning to realize that the human race never had dominion over the Earth and that nature is far more formidable than we thought, while our species seems much smaller and less significant in the bigger picture of life on Earth, undermining our long-cherished worldview.

“Neil Irwin has written a wonderful, fascinating narrative of our fast-changing world, filled with erudite analysis and practical advice...This is a map to the modern economy—and a lodestar for navigating your career.” — Charles Duhigg, bestselling author of The Power of Habit and...

Business quiz: If your company has to decide between doing what’s right and making a profit, which should it be? Answer: Both. If that seems like a fantasy, then you should hear what Whole Foods Market CEO John Mackey has to say. Mackey owes his astounding success to “conscious...

A leading thinker's groundbreaking examination of women's economic empowerment. Scholar and activist Linda Scott argues that women’s systematic exclusion from economic participation has created an alternate system that she calls “The Double X Economy”: having suffered from a consistent list of severe and worldwide economic exclusions applied throughout history, women have been shaped into an entirely different economic practice. Yet the women’s economy, when empowered, is more careful, cooperative, and focused on long-term outcomes than the world's current economic order.

This program includes an introduction and epilogue read by the author. This century has seen the costliest hurricanes in U.S. history—but who bears the brunt of these monster storms? Consider this: Five of the most expensive hurricanes in history have made landfall since 2005: Katrina ($160...

Change has become a constant. Changes in the way we live and work. Changes in institutions and the society around us. Changes in people's needs and desires. For more than 60 years, Peter Drucker has been modern society's preeminent thinker, lecturer, and writer of and about change and its effect...

Many business audiobooks fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground.